
Laíssa Barbosa

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About me
Tech Consultant at KPMG NL | ERP | Microsoft Dynamics 365 F&O
Education

Universidade de São Paulo
2020 - 2020Creation of Startups: How to develop innovative businessesThe course consisted of theoretical classes addressing methods such as Customer Development and Lean Startup and practical lessons with entrepreneurs from the most prominent Brazilian startups sharing their experiences. In this course, I learned about the following topics:1) Behavior of an entrepreneur2) How to analyze and explore the market for your idea3) How to interact with and understand the user4) How to validate your idea5) Topics in digital marketing, operations,… Show more The course consisted of theoretical classes addressing methods such as Customer Development and Lean Startup and practical lessons with entrepreneurs from the most prominent Brazilian startups sharing their experiences. In this course, I learned about the following topics:1) Behavior of an entrepreneur2) How to analyze and explore the market for your idea3) How to interact with and understand the user4) How to validate your idea5) Topics in digital marketing, operations, product, investment,s and ecosystem Show less

Zuyd Hogeschool | Zuyd University of Applied Sciences
2021 - 2022Bachelor's degree International Business1-Experience real "learning by doing" in an international environment.2-Engage with real corporations in on/off campus problem-solving projects.3-Deliver value to society with multicultural vision driven social impact projects.4-International immersive experience in the UE: learn from other business realities.5-Broad professional spectrum with special focus on strategy, organizational behaviour, talent & HR management, operations, global supply chain, marketing and data analytics

ESPM Escola Superior de Propaganda e Marketing
2018 - 2022Bachelor's degree International Relations and AffairsActivities and Societies: TEDxESPM (TEDx Organization inside the university), ESPM Finance League (Deep dive into the financial market and resolution of cases), and International Club (Assistance to exchange students who come to study in Brazil). Scholarship at ESPM University. Studying International Relations with an emphasis on corporate diplomacy and a minor in Investor Relations.

Utrecht University
2023 - 2024Master's degree International Economics and Business (International Management) Weighted average: 8.2/10 (Cum Laude) | Thesis Grade: 8.5/10Program Objectives: • Systematically derive ideas from international business and economic theories and apply them in different contexts to achieve excellent results for an organization.• Ability to operate in international markets and conduct complex cross-border businessElectives: Management Control Systhems

Senac Brasil
2019 - 2019Course PhotoshopEdit, treat and manipulate images with Adobe Photoshop, mastering the main features and tools of the software.In addition to processing digital and analog photographs, I learned about several file formats and image characteristics, as well as the use of filters, colors and layer effects and other techniques.

CICCC - Cornerstone International Community College of Canada
2016 - 2016High School ENGLISH LANGUAGE AND LITERATURE/LETTERSFounded in 2001, CORNERSTONE ACADEMIC COLLEGE is a member of Languages Canada and is an international English school in Toronto.In Cornerstone's four-week program I was able to improve my English for everyday conversations, but at the same time I was able to improve my business English. In addition, having stayed with a host family of Canadian origin, made me have a differentiated and incredible experience to live with the local culture in a more intense way.
Experience

TEDxESPM
Sept 2018 - Jun 2019During my Bachelor's degree, I was a member of the TedX student sorority responsible for organizing events within the university. I served in the Human Resources area and eventually became the Director. My responsibilities included:- Selecting event participants, mediators, speakers, sponsors, and volunteers.- Providing feedback to all team members and event attendees.- Organizing engagement events for the team.
Human Resources Director
Mar 2019 - Jun 2019Head of Human Resources
Sept 2018 - Jun 2019

Cubo.network
Jul 2019 - Aug 2020Commercial and Business Growth Internship at Em Canto Meu (Cubo's Startup)Em Canto Meu, a startup from Cubo, was my first internship during my Bachelor's studies. During this time, my responsibilities included:- Establishing and maintaining relationships with leads and customers.- Managing digital marketing across various channels, including Instagram and Facebook.- Structuring and optimizing business processes using tools such as Excel, PowerPoint, and CRM software Pipedrive.- Creating and tracking metrics with weekly presentations to the entire company.I refer to Cubo in association with the startup, as Em Canto Meu no longer exists. Show less

Alumbre Brechó (brechó online)
Mar 2020 - Aug 2020Online thrift store owner (Alumbre Brechó)Due to the pandemic, I lost my initial internship at the startup Em Canto Meu. I seized this opportunity to start my own business and deepen my understanding of entrepreneurship. For six months, I operated an online thrift store on Instagram named Alumbre Brechó, helping women sell unused clothing items, enhancing their self-esteem and promoting conscious entrepreneurship. However, when I later secured a position at the multinational company, Sanofi, managing both responsibilities became challenging, so I decided to sell my company. Show less

Antena 1
Jun 2020 - Aug 2020Marketing And Public Relations InternI had the opportunity to explore a different sector during a summer internship at a well-known radio station in Brazil. During this period, my responsibilities included:- Identifying opportunities to innovate and promote the brand.- Planning media for digital and print campaigns.- Negotiating and monitoring partnerships with the radio station.- Producing content for social media, focusing on inbound marketing.- Coordinating and disseminating regional and national promotions.- Organizing and executing events featuring international artists.- Developing projects in collaboration with the commercial team. Show less

ESPM Finance
Jul 2020 - Mar 2022Member of the Student Finance Entity - Market Research AreaDuring my bachelor's degree, I developed a keen interest in finance, which led me to join the finance sorority focused on Market Research. Through this experience, I was able to:- Develop skills and deepen my knowledge of the financial markets.- Participate in internal challenges to solve finance cases.- Engage in meetings with professionals from the financial sector.- Conduct market analysis and build company valuations.- Compete in finance competitions, including the prestigious Constellation Challenge, among others. Show less

Sanofi
Aug 2020 - Oct 2021Marketing InternDuring my Bachelor's studies, I dreamt of working at a multinational company. This dream became a reality when I received an invitation to intern at Sanofi. In this role, I was responsible for several key functions:- Conducting market analysis support.- Preparing analytical reports.- Assisting in the creation of materials and liaising with agencies.- Managing process control via SAP.- Developing weekly PowerPoint presentations.- Overseeing the management and control of payments and invoices.I also collaborated closely with several departments including Trade Marketing, Commercial, Finance, Supply, and Regulatory.I left my internship to embark on my first long-term exchange program in Maastricht. I was awarded a scholarship to study International Business, focusing on sustainability, particularly in Fair Supply Chain practices. Show less

AB InBev
Mar 2022 - Jan 2023Financial Planning and Analysis InternAfter returning from my exchange program in Maastricht, I chose to combine my final year of undergraduate studies and thesis with an internship in an area I am deeply passionate about Business Cycle and Transformation. This experience solidified my desire to pursue a career in process optimization and transformation. During this internship, I was involved in several key initiatives:-Secured and supported the implementation and operation of the business cycle within the FP&A area, aligning processes with strategic objectives.-Built and implemented Power BI dashboards to provide crucial data insights, which enhanced decision-making and operational efficiencies.-Planned and designed new business cycles and standard management projects with a focus on sustainable practices and continuous improvement.-Led process automation projects that transitioned data to a Data Lake in collaboration with data engineers and data scientists, which streamlined data integration and accessibility.Main Projects: -I led a pivotal project to integrate ROIC and EVA data into a data lake, linking it directly to Power BI and SAP. This required collaboration with professionals from diverse roles and countries, enhancing my IT management skills and fostering an agile mindset. The project culminated in a presentation to the company's CFO, earning recognition as the second-best internship project in AB-InBev South America Zone.-Developed a Power BI dashboard to manage OPEX and CAPEX, enhancing financial tracking and analysis. Show less

Stanford University
Jul 2022 - Jul 2022Chaperone and Professor Assistant - Client EduExploraDuring my Bachelor's Degree, in recognition of my high academic performance and commitment, I was invited by my university to serve as a chaperone through Eduexplora, a third-party exchange program at UCLA. I facilitated the travel of students aged 13-17 from Brazil to California, ensuring their smooth transition and compliance with program procedures. Because of my good performance and feedback, I was later invited to support a professor from Stanford University who visited Brazil to teach. My duties included engaging in dynamic activities, collaborating on lesson planning with the teacher, and coordinating classroom and materials logistics. Show less

EBAN - European Business Angel Network
Jan 2023 - Sept 2023TraineeBefore starting my Master’s Degree, I spent six months in Brussels pursuing a traineeship at EBAN, the European Trade Association for Business Angels, Seed Funds, and other Early Stage Market Players. Throughout this period, I supported the team in various capacities:- (Marketing and Communications) Drafted and supported marketing communications and press releases, aligning with EBAN's brand standards. Also conducted interviews with professionals in the sector and developed more than 20 articles.- (Group Discussions) Supported monthly group discussions on topics related to angel investing. Show less

Goin’ - Connecting your students
Sept 2023 - Feb 2024InternBecause I believe in applying my knowledge practically and feel that I learn more deeply when immersed in the job market, I balanced my studies with an internship at Goin' during the first three semesters of my Master's Degree. Throughout this period, I supported the team in various capacities:-(Process Optimization) Improved operational efficiencies by implementing Power BI dashboards.-(Social Media Content Creation) Crafted articles for diverse social media platforms, creating engaging and informative content tailored to Goin's audience to boost online presence and user engagement.-(Business Analysis) Conducted analyses aimed at business optimization and enhancing user experiences. Show less

KPMG Nederland
Feb 2024 - nowAs part of KPMG NL’s Microsoft Consulting & Innovation (MCI) team, I work on Dynamics 365 Finance & Operations projects with a focus on Operations — Sales and Supply Chain processes.I support end-to-end implementation activities, including Fit-Gap analysis (collecting and analyzing business requirements), key user training, UAT and E2E testing, and go-live support during Hypercare. So far, I’ve contributed to two simultaneous go-lives within five months and am currently supporting three more scheduled for June.I also have hands-on experience with Dox42 for document automation within D365 implementations.What I enjoy most about my role is making complex technical topics easy to understand and apply in practice. I’m passionate about training and supporting users, working with people from diverse backgrounds, and solving problems creatively. Show less Alongside pursuing my Master’s Degree, I was engaged in a thesis internship in Audit at KPMG Amstelveen. My Master’s thesis is dedicated to exploring the application of artificial intelligence and machine learning in analysing textual data within financial statements. This experience has provided me with profound insights into modern accountancy practices, ESG considerations, and digital solutions relevant to the field.In addition to my academic endeavours, I have gained practical audit experience through involvement in two distinct engagements with a Brazilian and a Japanese company. During these assignments, I engaged in various phases of the audit process, utilizing my skills in Excel and communication to effectively pose questions and participate in discussions with clients. Show less
Consultant Tech Advisory | Microsoft Dynamics 365 F&O
Sept 2024 - nowThesis internship in International Business Audit
Feb 2024 - Oct 2024
Licenses & Certifications

Língua dos sinais- Libras
ESPMMay 2019
Ielts
IELTS OfficialJun 2022
Programa de intercâmbio Cornerstone
CICCC - Cornerstone International Community College of CanadaJul 2016- View certificate

Professional Scrum Product Owner™ I (PSPO I)
Scrum.orgOct 2024 
Vencedora do “Arcade Challenge – Flow.in Edition”
Flow.inAug 2019
AI Foundations Bootcamp
Jheronimus Academy of Data ScienceApr 2025
PHOTOSHOP - TRATAMENTO DE IMAGEM
Senac BrasilMay 2019
Nível A2 na língua italiana
Università per Stranieri di SienaDec 2014- View certificate

Professional Scrum Master™ I (PSM I)
Scrum.orgOct 2024 - View certificate

Criação de Startups: Como desenvolver negócios inovadores
Universidade de São PauloJul 2020
Volunteer Experience
Entretenimento
Issued by GRAACC on Jan 2016
Associated with Laíssa BarbosaAssistant Manager Communication
Issued by Erasmus Student Network on Jan 2023
Associated with Laíssa Barbosa
Languages
- inIngles
- itItaliano
- poPortuguês
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