Abdul Karim

Experience

• 

  ACommerce - Ecommerce Solutions for Southeast Asia

  Jul 2016 - Nov 2018

  Managing, budgeting, optimizing, analyzing all online advertising channel (Google Adwords, Facebook Ads, Instagram Ads) to help them achieve their KPI based on e-commerce metrics such as ROI, ROAS, CPO, AOV, CIR and for traffic as well such as CPS, CPC, etc. And also help our Business Development to create marketing projection plan so they can see their business growth at certain budget and period for clients approach.Analyzing apps performance by using Appsflyer, Facebook App Analytics and Google Firebase Analytics in order to know which marketing channels that give significant growth for the businesses The Main metrics are CPI, Sales & Registration, Retention.Clients handled: Blibli.comMatahari Mall & Matahari Department StoreAstra Digital(Seva.id, Cari Parkir & Sejalan)Uniqlo IndonesiaEigerindo storeKiehls Indonesiamomotor.idZoya CosmeticsMasarishop (masarishop.com)Salt n pepperBlomstaCommerce Indonesia Show less

  • Paid Performance Marketing Specialist

    Nov 2016 - Nov 2018

  • Performance Marketing Intern

    Jul 2016 - Oct 2016
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  Gojek

  Nov 2018 - Sept 2020

  Handling paid channel Google Search, Display and Retargeting Facebook & DV360 and others paid platforms. Responsible for creating the campaign, planning, budgeting, and optimize the campaign.Improve and analyze performance through many analytics platforms to implement and optimize in order to achieve traffic, order, and revenue to get positive ROI and other metrics I handle a few business units at Gojek such as Lifestyle (GoClean), GoKitchen (part of GoFood), Gobiz Merchant and also third party platforms product such as (Gogames, GoMall, GoGive, etc). Show less Working with the commercial team, the division called Data Marketing InnovationCreating marketing solutions for our brands/merchants to help them grow the transactions, new users, revenue etc. Despite we create a promotion, we also create & build advertising tools both In-App and Out of App (digital)My current responsibility is deep into Out of App (Digital). Monetizing the digital platform (Google, Facebook, Email Marketing etc.) and also build the SOP, Pricing, Sales Pitch, Invoice, Legal terms, and last the reporting side. Show less

  • Performance Marketing Specialist

    Oct 2019 - Sept 2020

  • Digital Product Analyst

    Nov 2018 - Oct 2019
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  Manuva

  Sept 2020 - now

  1. Responsible for leads acquisition and retention that comes from digital marketing channels2. Manage,plan,strategy,execute for digital marketing channels (Paid & CRM)3. Create offline program marketing (point/rewards program, events, etc)4. Maintain relation and collaborative planning with Google partners 5. Maintain SEO & Social Media Presence6. Lead 5 functions; Performance marketing, Offline Marketing, Social Media Marketing, SEO, Brand Communication7. Manage team consist of various role/level Show less

  • Marketing Manager

    Jun 2021 - now

  • Digital Marketing Lead

    Sept 2020 - Jun 2021