Krisha Bastawala

Experience

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  The Prop Affair

  May 2020 - Jul 2020

  Social Media Designer

  Social Media and Graphic Designer

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  Paws Hunger

  Aug 2020 - Dec 2020

  Graphic Designer

  • Created visually compelling graphics and content for social media platforms, effectively communicating brand messaging and driving engagement.

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  DL MAG

  Nov 2020 - Dec 2020

  Fashion and Lifestyle Journalist

  • Generated engaging and informative content for fashion and lifestyle publications, adhering to the publication's tone, style, and editorial guidelines.• Produced a wide range of content formats and various luxury items and experiences, catering to diverse audience interests and preferences.• Demonstrated proficiency in crafting captivating headlines that are SEO-friendly, intros, and body copy to hook readers and sustain their interest throughout the piece.• Conducted thorough research on industry trends, emerging designers, lifestyle influencers, and cultural phenomena to stay abreast of relevant topics and developments. Show less

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  Silvertraq

  Jun 2021 - Jul 2021

  Fashion Marketing, Merchandising and Design Intern

  • Contributed to the design and merchandising process, incorporating market trends and consumer insights into product development.• Conducted comprehensive brand research and competitor analysis, identifying market gaps and opportunities for differentiation.Utilized segmentation strategies to target specific customer segments and refine brand positioning, laying the groundwork for strategic marketing campaigns.• Assisted in marketing initiatives, including content creation, promotional campaigns, Ad campaigns and Shoots gained exposure to the intersection of design and marketing, fostering a holistic understanding of brand development.• Developed Brand identity and catalogues featuring the looks to appeal to International Buyers. Show less

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  Oceana Clutches

  Jul 2021 - Aug 2021

  Fashion Marketing and Public Relations Intern

  •Developed and executed social media strategies to increase brand visibility and engagement across platforms.•Managed PR activities, including influencer partnerships and media outreach, to enhance brand exposure.•Facilitated brand collaborations and partnerships to amplify brand reach and drive customer acquisition.•Managed Events and aided in the organization of multiple events and their Social Media Campaigns.

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  Khaloom

  Aug 2021 - Dec 2021

  Industry Project

  A student industry project in collaboration with Khaloom Textiles.conducted comprehensive brand research and competitor analysis to identify market trends and opportunities.• Utilized segmentation techniques to define target audiences and develop tailored positioning strategies.• Assisted in the formulation of brand messaging and communication strategies to enhance brand perception and resonance.• Investigate sustainable fibres for handloom textiles as well as innovative finishes for industrial textiles.• Designed a capsule collection for Khaloom, highlighting its fabrics. Show less

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  ATLAS SkillTech University

  Jan 2022 - Jun 2022

  Student Mentor at ASTU-TE

  mentorship program in collaboration with Sanskaar Valley High School, in Bhopal. -Teaching high school pupils about the various design processes and how to tackle design challenges.

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  RISING AMONG

  Jun 2023 - May 2024

  Junior Designer and Production Assistant
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  SVG Fashions

  May 2024 - now

  Junior Designer