Robert De Blok

Experience

• 

  BSC Versatel

  Jan 2000 - Jan 2003

  Teamleader

  As a team leader I was responsible for a team of supervisors and call centre agents up to 150 persons. I had to contact employment agencies to arrange personnel, organize training for new projects and award, extend or end contracts of supervisors and agents.I was responsible for meeting the project service levels.

• 

  PwC

  Oct 2004 - Feb 2005

  Internship

  Developing a new concept and structure for the Dutch PWC intranet

• 

  IBM

  Jan 2005 - Jan 2005

  Extreme blue

  User Experience (UX) design of a mobile solution for Albert Heijn. The app was used for personalised product broadcasts within the store (based on the customers location).

• 

  Rijksuniversiteit Groningen

  Apr 2006 - May 2007

  Employee Academic Affairs

  Working in the Secretariat and restructuring the local intranet

• 

  Capgemini

  Jun 2007 - Jan 2012

  Developing Online Strategies (Marketing, SEM, scoping, setting KPI's, setting user requirements)and conducting User Research and User Testing User Experience (UX) consultant. Interaction Designer, usability engineering, visual designer, creating data models, prototype building, usability.

  • Senior User Experience (UX) Consultant

    Dec 2009 - Jan 2012

  • User Experience (UX) consultant

    Jun 2007 - Dec 2009
• 

  Chi Nederland

  Dec 2009 - Jul 2010

  Projectlead @ Chi Business

  Setting up a sponsorship program and managing the communication and the programming team

• 

  Mirabeau

  Feb 2012 - Sept 2015

  Strategist || User Experience and Concept Designer

  During the design and development I am responsible for the quality of concept, design and overall user experience. I am also highly involved in creating and presenting pitches and creative solid digital strategies for medium and large sized companies.

• 

  HEINEKEN

  Sept 2014 - Jan 2015

  Marketing specialist @ Centre of Excellence for Marketing

  Advising the marketing department on creating online concepts

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  Incentro

  Oct 2015 - Jul 2016

  Managing Creative Director

  We are setting up our brand new concept & design department. Do you want to work for a company that already has one of the highest employee satisfaction ratings? Or do you want to do business with the most talented designers and online strategists? Drop me a line!

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  Yokonewi

  Apr 2016 - now

  Founder

  Helping you and your business in developing a solid online strategy. Our aim is to make your company more flexible to face the challenges of fast changing markets and technology. Our beloved sister studio Fat Flamingo is available to help you in creating class A content to put your new online strategy into practice.

• 

  Freelance professional in CX, digital strategy design thinking and product management

  May 2016 - now

  Self Employed

  With over a decade of experience in customer experience (CX), digital strategy, design thinking, and product management, I have been fortunate to collaborate with a diverse range of renowned organizations. Some of my recent projects include:* Insinger Gilissen Bank: Business analyst/ digital strategy* Nationale Nederlanden: UX Strategy for Mobile* Transavia Airlines: UX Strategy and Epic Owner* Heineken International: Digital Consultant* ING Corporate Banking: Creative Lead* AM-i automotive: Product managerThroughout my career, I have contributed to the success of companies such as KLM Air France, Rabobank, HSBC, BNP Paribas, and many others, enhancing their digital strategies and user experiences.What I DoAs a seasoned strategist, I specialize in empowering businesses to:* Develop Robust Digital Strategies: Tailored approaches that align with organizational goals.* Craft Personas and Customer Journey Maps: Utilizing user research and data to drive engagement.* Innovate Digital Concepts: Designing impactful solutions that resonate with users.* Lead Creative Teams: Guiding internal and external teams to elevate UI/UX design.* Facilitate Organizational Change: Ensuring adaptability in an ever-evolving landscape.In my role as a Creative Director, I excel in:* Managing Creative Teams: Fostering collaboration and innovation.* Building and Enhancing Creative Departments: Establishing environments that inspire creativity and efficiency. Show less

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  ABN AMRO Bank N.V.

  Oct 2016 - May 2017

  Customer Experience (CX) Expert a.i (ICS)
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  VODW

  Aug 2017 - Jun 2018

  Digital Strategist a.i.
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  Garage

  Jun 2018 - Jun 2019

  Strategy Director a.i.
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  Heroes - Think Digital

  Jun 2019 - Jan 2020

  Creative Strategy a.i.
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  Valtech

  Dec 2019 - Dec 2020

  Sr Consultant digital strategy
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  Emakina.NL

  Dec 2020 - Nov 2021

  Digital strategy & business transformation
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  Lukkien

  Nov 2021 - Jun 2022

  Strategy & design thinking

  Working on internal propositions and running discovery sprints for clients

• 

  Move

  Oct 2022 - Aug 2023

  Digital Strategist

  Developing Loyalty Program propositions for Airports and introducing Futures Thinking for our clients

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  Haarlem105

  Mar 2023 - now

  News Anchor
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  AM-i Automotive Intelligence

  Jan 2024 - now

  Product lead and analyst

  Helping this great scale-up to set the product strategy and future roadmap. Business analysis for new functionality.