Renee Butler, MBA

Experience

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  Ann Taylor

  Oct 2003 - Feb 2005

  Manager

  Recruited to develop and enhance the profitability of a 3.75 million USD store through effective management, training and motivation of staff of 50 employees, to provide accurate forecasts on a daily, weekly, monthly and quarterly basis and to calculate payroll on a weekly basis; created work schedules weekly; met or exceeded profitability benchmarks.- Investigated reasons for discrepancies in financial and inventory data, identifying and recovering losses over $50,000 - Created training program focusing on customer service which increased profitability by 40% over next two months- Supervised as many as 50 employees at store location Show less

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  Renee Butler

  Feb 2005 - Apr 2019

  Develop interesting and engaging articles that serve specific business purposes. Tasks: Articles, Blogs, Case Studies, Social Media, White Papers. Clients: PNC, Credit Suisse, BlackRock, American Express, Seeking Alpha, The Street, Motley Fool, SCORE Advised small companies and small business units on how to be better. Led startups through the business establishment process, including funding and social media. Helped small businesses grow into medium-sized companies through more effective marketing.

  • Freelance Marketing Consultant

    Aug 2009 - Apr 2019

  • Management Consultant

    Feb 2005 - Aug 2012
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  Pharm-Olam, LLC

  Apr 2019 - Jun 2021

  Marketing Content Manager

  As the Marketing Content Manager at Pharm-Olam, I wrote about developments in the pharmaceutical industry, important biotech happenings, and current events related to clinical research. I also prepared case studies and proprietary documents.

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  Precision For Medicine

  Dec 2020 - Aug 2022

  Marketing Consultant

  I undertook a wide array of duties, including crafting content, conducting analyses, developing captivating case studies, and transforming intricate concepts into compelling marketing assets. My emphasis was on providing impactful insights and crafting compelling narratives that effectively conveyed Precision's unique qualities to targeted audiences. This approach ensured that the information was not only engaging but also highly informative.

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  PPD

  Jun 2021 - Apr 2022

  Senior Marketing Manager

  As Senior Marketing Manager at PPD, a Thermo Fisher Company, I was devoted to content creation and using data analytics to inform content strategy. I also wrote key selling materials, including case studies, created and executed account-based marketing campaigns, and partnered with sales to deliver content that converts.

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  Medrio

  Aug 2022 - Feb 2023

  Senior Content Marketing Manager

  At Medrio, making life easier for clinical researchers and trial participants is at the heart of everything they do. As the Senior Content Marketing Manager, I helped tell the story about what they do and why.

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  MEDSIR

  Feb 2023 - Jul 2023

  Director of Marketing, Relationships & Communications

  Boosted year over year blog views by 492%, established workflows and project management from nothing, increased conversions by over 300%.

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  Precision For Medicine

  Aug 2023 - now

  In this role, I lead the research and development of content that promotes Precision’s experience in drug development trials. This involves collaborating with Precision experts, our operational teams and utilizing industry data. The role focuses on generating marketing content that showcases case studies, industry knowledge of the clinical landscape for key therapeutic areas and relevant experience to be included in new business proposals.Essential functions of the job include but are not limited to:• Lead researcher, reporter and writer for Precision’s clinical experience • Focused on generating marketing content that showcases the work completed / expertise in researching and operating clinical trials• Responsible for generating case studies and experience overviews (indication, cluster or modality) • Establishes multi-year road maps for case study development in collaboration with key internal stakeholders such as Business Development (BD), Operational Strategy, and Proposals• Responsible for supporting BD, Operational Strategy, and Proposals requests relating to PFM experience-based assets• Optimize asset library and identify strategic gaps to address content needs for future assets, prioritizing case studies that support Proposals and Business Development.• Works with team to develop marketing campaigns for promoting content to engage prospects and generate leads Show less As a seasoned marketing professional with specialized expertise, I am currently engaged in a contract role that revolves around an in-depth understanding of Precision for Medicine's unique strengths and value proposition. My responsibilities encompass meticulous analyses, the creation of captivating case studies, and the translation of intricate concepts into compelling marketing materials. Areas of Expertise:- Analytical Expertise: My proficiency lies in conducting meticulous analyses that uncover the depth of Precision for Medicine's strengths and its unique market positioning. This analytical approach enables me to highlight the organization's versatility and specialized offerings.- Case Study Development: Crafting compelling case studies is a core aspect of my role, enabling me to showcase Precision's successful collaborations, innovative strategies, and impactful outcomes. These case studies serve as powerful testaments to Precision's prowess.- Complex Concept Translation: I specialize in translating complex concepts into accessible marketing content. This skill ensures that Precision's intricate capabilities are presented in a clear, concise, and engaging manner to diverse audiences.Professional Impact:- Strategic Content Development: I contribute to the creation of strategic marketing materials that convey Precision's strengths and value proposition, tailored to the needs of distinct audiences.- Narrative Crafting: Through captivating storytelling, I present Precision's journey, organic growth, and specialized expertise in a manner that resonates with industry stakeholders.- Client-Centric Messaging: My approach revolves around articulating Precision's commitment to client-centric solutions, showcasing its adaptability and focus on meeting individual client needs. Show less

  • Senior Marketing Manager, Content & Experience Marketing

    Dec 2024 - now

  • Marketing Contractor

    Aug 2023 - Dec 2024