Karen Peguero

Experience

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  Foreign Trade Corporation of Costa Rica

  Apr 2004 - Nov 2009

  ASSITANT MANAGER / EXPORT PROMOTION

  Drove export growth of Costa Rican consumer goods to the Puerto Rico marketplace through active promotional calendars and product pre-sale activities for several companies in different industrial sectors: food, services and industrial products. Liaison with distributors, manufacturers, and retail chains. Completed market analysis, risk assessment, identified distributors and compliance evaluation: labeling, distribution, freights, among others. Conducted market access and potential studies; assessed competitiveness, prices, and critical success factors. Identified commercial opportunities for Costa Rican companies; initiated contacts and scheduled business Agenda with potential importers advising on customs and legal trade requirements. Arranged participation in trade missions abroad, trade events, and road shows, commercial fairs and expositions. Co-represented Costa Rican trade booths at trade shows, acquiring profitable accounts. Identified winning commercial opportunities for Costa Rican companies securing key channels of distribution throughout top companies: Caribbean Products, Econo and Wal-Mart. Analyzed economic and consumer trends and performed competitive analysis resulting in effective entry strategies for several products. Administered and forecast annual budget de $300,000+. Show less

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  Bella Group

  Apr 2010 - Apr 2016

  Started as Sales Manager in Honda and achieved transfer to Volkswagen to improve operations. Directed and planned sales strategies, directing a group of five to 13 sales executives for Honda and Volkswagen.Met with team members and sellers and revised emails, reports, and metrics to establish work plans and determine areas of improvement. Evaluated and ensured script cards and service standards. Managed and complied with documentation needed to analyze production. Balanced overtime, vacations, and leaves. Supervised the physical plant and surroundings, sent PDUs, requests to BDC and vehicles for the showroom. Completed CITs, TOs and credit approvals. Revised inventory levels and logs of used vehicles. Managed transactions and trade-ins ensuring compliance. Spearheaded several initiatives to motivate representatives towards increasing individual sales. Maintained a closing of the sales consulting group of 40%, resulting in one of the Top Manager, Ranking out of 12 sales managers in the company Show less Defined and executed a comprehensive prospecting program to identify and create new opportunities, driving interest in new and pre-owned Honda brand vehicles, SUVs, and pickup trucks. Interacted with customers, performed test drives, described and highlighted key features addressing customer needs. Identified client’s financial and credit potential, estimated payment schedules and insurance costs, and negotiated options, price and trade-in value for final closing. Delivered units, and ensured compliance with features, warranties, maintenance, and service processes. Grew client base through positive, professional relationships meeting and/or surpassing monthly sales goals from 30 % to 60%. Achieved a close ratio by 50% exceeding a goal of 35%. Resulting in Top #5 seller out of 90 sales executives of the overall dealership in the company Show less

  • F&I Manager

    Aug 2015 - Apr 2016

  • Sales Manager

    Nov 2012 - Aug 2015

  • Sales Executive

    Apr 2010 - Nov 2012
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  Premier Warranty Services

  Apr 2016 - now

  Dealer Devolopment Manager