
Luis Encinas
FBLA Arizona State Officer

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About me
First Gen student @ WP Carey School of Business | Campus Ambassador Intern | Campus Content Lead | Community Assistant
Education

Kofa High School
2019 - 2023High School DiplomaActivities and Societies: CTE Ambassador/Leader, Courtesy Corps, Vice President of FBLA (Future Business Leaders of America) chapter, Treasurer for SkillsUSA chapter. Class rank 48/549. Graduated with a 3.8 unweighted GPA.

Arizona Western College
2020 -Business Administration and Management, General
W. P. Carey School of Business – Arizona State University
2023 - 2027Bachelor's degree Marketing SophomoreActivities and Societies: WP Carey Leaders Academy, Hispanic Business Students Association, Association of Latino Professionals in Finance and Accounting, Community Assistant, American Marketing Association
Experience
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Future Business Leaders of America, Inc. (FBLA)
Apr 2022 - Apr 2023FBLA Arizona State OfficerWas one of eight students voted into State Office at the FBLA Arizona State Conference. Developed workshops, led multiple teams, networked with industry professionals, and helped organize conferences for FBLA Arizona.

Kofa High School
Aug 2022 - Jun 2023Student WorkerFiling important documents and school records, answering and transferring phone calls to the appropriate department, greeted and directed students and parents to the appropriate department and would serve as a translator for Spanish speakers.

HBSA at Arizona State University
Aug 2023 - Oct 2023Fall 23’- Carne Asada Tailgate Committee MemberWorked alongside committee members with the Activities Director for HBSA to plan the iconic Carne Asada Tailgate; a huge fundraiser for HBSA. The event was a success and we ended up selling out completely.

Arizona State University
Nov 2023 - nowProvide service and manage a community of 20+ Freshmen living on my floor. Making their new home a welcoming and comfortable environment while also ensuring their safety. Creating events both in-hall and for the complex, working the front desk weekly, writing weekly reports, and supervising community to ensure conduct and safety. Assisted students and parents with their questions on the student's financial aid. Worked both in person at the front desk as well as remotely from home sending emails and making phone calls while always meeting my quota and maintaining a professional atmosphere.
Community Assistant
Aug 2024 - nowStudent Worker III- Financial Aid Representative
Nov 2023 - Aug 2024

HBSA at Arizona State University
Jan 2024 - Apr 2024Spring 24’ -Collegiate Success CoordinatorServed on the Executive Board for HBSA ASU as the Collegiate Success Coordinator for the 2024 Spring semester. My position entails that I plan and promote events about health and wellness, promote professional development, as well as search for scholarships and internships for our members.

Yuma Scented Candles
Jun 2024 - Aug 2024Content ManagerCreate fresh and engaging content monthly to gain new customers, create new promotions to increase brand awareness, and advertise the store's products for a new local business in Yuma AZ. While working in the position the TikTok account has gained 150+ followers with the content I've created. It has also surpassed 2000+ views and 250+ likes on Instagram while gaining 500+ followers on Instagram.

Syval
Jul 2024 - nowMarketing InternAssist in Syval's mission of financial wellness and a rich life for the younger generation by developing and creating engaging content for Syval on their social media accounts. Promote the company and product on campus at Arizona State University and collect student feedback on the product. Work alongside the CEO of this start-up company by discussing content strategy to determine the most effective marketing campaigns.

ALPFA at ASU
Aug 2024 - Dec 2024Co-Chair of MarketingWork alongside the VP of Marketing for the Association of Latino Professionals in Finance and Accounting on strategizing social media campaigns, as well as delegating tasks to the rest of the marketing committee.

Bounce
Aug 2024 - nowCollaborate with the Bounce marketing team as well as other student ambassadors to create fun and engaging content for Bounce's social media channels. Filming, starring, directing, and editing content as well as strategizing content calendars and getting coverage of student events. I've had the opportunity to create a viral video, multiple collaborations with clubs, event recaps on-campus, while also gaining 300 new followers on the Instagram account and 200+ followers on the Tik Tok account since the start of my tenure at Bounce. Show less
Campus Content Lead
Jan 2025 - nowCampus Content Ambassador
Aug 2024 - Jan 2025

HBSA at Arizona State University
Sept 2024 - Dec 2024Serve as a member of the Marketing Committee, led by the VP of Marketing for the Hispanic Business Students Association. More specifically working in the Instagram sub-committee and the Co-Lead in the Spotify sub-committee. Assist with creating flyers for events and making specific playlists for events hosted by the Hispanic Business Students Association. Serve as a member of the Carne Asada Tailgate Committee, one of the Hispanic Business Student's Associations biggest and most iconic events held annually, led by the Activities Director. Tasks included ticketing for the event, promoting the event and assisting in the budget as well.
Fall 24’- Marketing Committee Member
Sept 2024 - Dec 2024Fall 24’ Carne Asada Tailgate Committee Member
Sept 2024 - Nov 2024

Muses Consulting Studio
Jan 2025 - nowContent Creator InternJoin a community full of fellow students wanting to work in marketing, while being connected to multiple brands such as McDonalds, Warner Bros and many more. Create content for clients' social media pages while also assisting in marketing campaigns for companies who reach out to Muses that can last from 1 week to 8 weeks.

HBSA at Arizona State University
Feb 2025 - nowSpring 25'- Operations Committee MemberServe as a member of the Operations Committee, led by the VP of Operations for the Hispanic Business Students Association. Assisted with general meeting preparation and helped plan events such as the general member retreat.
Licenses & Certifications
- View certificate

Digital Marketing
HubSpot AcademyJun 2024 
OSHA 10-Hour
OSHA 10 Hour TrainingFeb 2023
Snap-On Meter Certification
NC3 - National Coalition of Certification CentersMay 2022
Retail Industry Fundamentals
National Retail FederationMay 2022
Honors & Awards
- Awarded to Luis EncinasASU Hispanic Business Alumni Association (HBA) Scholar ASU Hispanic Business Alumni Association (HBA) Aug 2024
- Awarded to Luis EncinasW.P. Carey Leaders Academy WP Carey School of Business Aug 2023
- Awarded to Luis EncinasCity of Somerton Alumni Standout Recognition City of Somerton Jun 2023 Recognized by the city of Somerton for my accomplishments in my academics and extra curriculars.
- Awarded to Luis EncinasSomerton Rotary Club Scholarship Recipient Somerton Rotary Club Jun 2023
- Awarded to Luis EncinasReady Now Yuma Billboard Showcase 2023 Recipient Ready Now Yuma Apr 2023 I was selected as one of only two students from each high school in the Yuma County area to receive this recognition. Selected by the principal and the school's administration, it showcased students who had excelled not only in their academics, but also those who excelled in extracurriculars and gave back to the community.
- Awarded to Luis Encinas1st Place Economics Winner at FBLA Regional Conference FBLA Arizona Jan 2023
- Awarded to Luis Encinas1st Place Entrepreneurship Winner at FBLA Regional Conference FBLA Arizona Jan 2023
- Awarded to Luis EncinasCTE Ambassador Kofa CTE May 2022 I was a former Ambassador for my Business Management class, advocated for the class itself and the importance of Career Technical Education with industry professionals and other high school students.
- Awarded to Luis Encinas5th Place Entrepreneurship Winner at FBLA State Conference FBLA Arizona Apr 2022 At the FBLA Arizona State Leadership Conference, I competed in and won 5th place in my Entrepreneurship competition.
- Awarded to Luis Encinas2nd place Entrepreneurship Winner at FBLA Regional Conference FBLA Arizona Jan 2022 At the FBLA Arizona Regional Leadership Conference, I competed in and won 2nd place in my Entrepreneurship competition.
- Awarded to Luis EncinasWLTI National Statesman Award SkillsUSA Sep 2021
Languages
- enEnglish
- spSpanish
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