Philip G. Smith, MBA

Experience

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  LP Digital Consulting

  Jan 2011 - Mar 2020

  Enthusiast & Part-Time Consultant / Passion for Music & Digital Media ( Secondary Hobby)

  • Deeply passionate about music and digital media, I have been offering my skills as a DJ and event promoter on a part-time basis. This hobby includes assisting friends and local organizations with audio/video setups and social media advice.• I enjoyed collaborating on music and web content for community events, occasionally working with groups like Google, Salesforce, Jack & Jill of America, and Kilroy Realty, purely out of personal interest and to enhance local events.

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  Enterprise Rent-A-Car

  Jan 2011 - Jan 2013

  Assistant Branch Manager

  - Increased department sales by 120%, exceeded annual team sales goals by 60%, maintained an ESQI customer service rating of 88% or higher, and consistently ranked in the top 10% of all ABMs.

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  Lab Support, A Division of On Assignment

  Jan 2013 - Jan 2014

  Account Executive

  - Managed benchmark metrics and evaluated error rates, call volume, and customer complaints.- Developed and implemented communication processes to increase clientsatisfaction and retention.- Increased territory sales by 25% after redesigning the CRM to better identify opportunities.

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  Ultimate Ears

  Jan 2017 - Jan 2018

  Brand Specialist - Marketing Division

  Brought a custom in-ear monitoring product to the consumer market and increased sales by 15% by developing marketing campaigns and designing sales enablement tools.Identify, establish and maintain strategic partnerships with Facebook, Wilkes Bashford Group, and professional music artists to promote product lines and drive brand awareness.Design and deliver vendor staff product training and product demonstrations to support launches.

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  ASTRO Gaming

  Jan 2018 - Jan 2020

  Established 12-month sales forecasts to inform production planning and support the launch of a new PlayStation controller, wireless headset, wired headset, and gaming audio solution.Partnered with regional marketing teams to define and execute localized go-to-market strategies to ensure successful product launches, maintain product sales cycles, and align promotional plans.Analyzed product sales data to assess revenue generation and sales diversification by region, determine the lifespan of products in specific markets, and help develop promotion strategies. Show less

  • Global Product Manager

    Jan 2019 - Jan 2020

  • Go-To Market Specialist

    Jan 2018 - Jan 2019
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  Ubisoft

  Jul 2020 - Oct 2021

  Associate Brand Manager

  • Collaborated with cross-functional teams and game development studios to drive flawless execution 4 creative marketing campaigns, resulting in 25% overall higher player engagement and 5% increase in net profits• Managed tactics for new product launches and developed compelling cases for retailer buy-in• Assisted with launching 2 AAA game titles, Far Cry 6 & Assassin's Creed Valhalla; developed campaign assets, and created influencer videos, sponsored content, and promotions for social media and other organic channels.• Collaborated with 3 YouTube influencers to help highlight gameplay of Far Cry legacy titles with a charitable component; activation spanned seven days, generated 1.1M views, and exceeded engagement metrics by 25%.• Conducted testing, in-depth market research and competitive analysis to create critical tool to inform strategic decisions, used by studio development and cross-functional team, and presented to leadership Show less

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  The Clorox Company

  Nov 2021 - May 2023

  • Successfully devised and executed innovative marketing strategies, leading to substantial expansion of Glad® trash brand volume, profitability, and overall brand equity.• Led 3 cross functional teams to launch 3 products to innovate and grow consumption in the Multi-Cultural Millennial demographic, collectively generating $11 million in incremental sales and increased brand share by 3% year over year.Collarborated with 5 cross-functional teams and external agencies to develop effective advertising copy, media strategies, and integrated campaigns, resulting in successful launches of and the revitalization of the Glad.com website. • Successfully directed cross-functional teams in executing data analysis initiatives for Glad trash business, resulting in the achievement of the company's highest Brand Development Index (BDI) company outcomes in FY 23.• Spearheaded overhaul of glad.com website to create a more intuitive customer experience. Show less

  • Assoc Marketing Manager

    Nov 2021 - May 2023

  • Associate Marketing Manager

    Nov 2021 - May 2023
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  Prince of Peace Enterprises, Inc.

  Sept 2024 - now

  Brand Manager