Veronica Rocha

Experience

• 

  The Coca-Cola Company

  Oct 2013 - Aug 2019

  - Lead the plant's S&OP process through efficient production plans, balancing production capacity with customer requirements.- Monitor and ensure timely supply of the product portfolio based on customer demands.- Proactively identify supply risks and work towards their resolution.- Ensure appropriate inventory levels by defining policies and continuously optimizing them. - Local MRB Process: Analyzing risk for ingredients, finished products, and packaging materials.- Developing provisions for inventory losses for the business unit and concentrates plant and coordinating actions to mitigate inventory losses.- Support in managing finished product and ingredient inventory to ensure product supply to customers.- Updating, controlling, and reporting KPIs for the area

  • Planning Sr. Analyst

    Feb 2018 - Aug 2019

  • Planning Analyst

    Feb 2017 - Feb 2018

  • Quality Assurance Analyst

    Jun 2015 - Feb 2017

  • Young Professional

    Oct 2013 - Jun 2015
• 

  Mercado Libre

  Aug 2019 - Sept 2021

  - Led the CX Commerce & Shipping Planning team of 8 analysts, overseeing the planning for customer support teams in 4 centers across LATAM (Argentina, Uruguay, Colombia, and Brazil), both insourced and outsourced.- Developed the hiring plan annually and monthly, ensuring high levels of service and optimized resource allocation.- Identified and executed efficiency opportunities, contributing to continuous improvement in operations.- Defined, monitored, and reported management metrics to support strategic decision-making. Show less - Led the 'Multichannel customer service project,' defining CRM requirements to increase productivity and optimize resources, resulting in a potential 5% annual CX cost saving.- Planned the demand for Commerce, Shipping and Payment customer support teams for of 4 centers around LATAM (Argentina, Uruguay, Colombia and Brazil), in order to achieve high levels of service and optimize resources.- Defined, monitored, and reported management metrics that contributed positively to decision-making.- Estimated the impacts of initiatives and defined the necessary action plan to carry them out. Show less

  • CX Planning Lead

    Jun 2020 - Sept 2021

  • CX Planning Sr. Analyst

    Aug 2019 - Jun 2020
• 

  Paack

  Apr 2022 - now

  Product Manager

  - Led the end-to-end lifecycle of products tailored to increase revenue & growth at Paack, including a new platform to streamline SME integration and reduce onboarding times, introducing PUDOs as a delivery option to improve conversion rates, and implementing a cost calculator to increase efficiency- Identified and defined product requirements based on our users’ needs and pain points.- Built strategic roadmaps and project backlogs- Empowered the team through strategic task prioritization, close progress monitoring, and ensuring timely project completion within the Scrum Agile framework. Show less