Iris Plane

Experience

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  Le Fresnoy, studio national des arts contemporains

  Feb 2011 - Feb 2011

  Sound engineer, lighting and cameraman assistant, movie set photographer

  Remake of Alfred Hitchcock's "Rebecca"

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  Plaine Images (Tourcoing)

  Apr 2013 - Jul 2013

  Communication Manager assistant (internship)

  Plaine Images, cluster in creative industries. On-line strategy, benchmarking, writing, graphic design, video editing, infography, internal communication and management with the start-up in the incubator

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  Dupont & Martin

  Apr 2015 - Aug 2015

  Assistant Project Manager (internship)

  Brand strategy, community management, digital strategy, insights, benchmarking, emailing, creative writing, layout, assistant to the film crew : shooting, lighting, sound, script, interviews.Working on Club Med, Sanofi, Solvay, Décathlon, Weber Shandwick accounts

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  Wallington County Grammar School

  Nov 2015 - Nov 2015

  Creative mentor

  Creative mentor for an advertising workshop with 14-15 years old pupils with Giulio Mazzarini. - Discovery of the profession and of the advertising field's basics- Decoding advertising campains - Mentoring creative process

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  FCB Inferno

  Mar 2016 - Apr 2016

  Strategy intern
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  BBH London

  Mar 2016 - Mar 2016

  Strategy intern
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  Iris Worldwide

  Apr 2016 - Jul 2016

  Account management and strategy (internship)
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  Landor

  Aug 2016 - Jan 2017

  Strategic planner (internship)

  My role involves market analysis, competitive audit, global trendwatching for brand problematics such as brand identity, brand strategy, brand architecture, naming and packaging.

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  KOTAI Kitchen

  Jan 2017 - Jan 2021

  Brand Manager

  Brand Manager (part-time) for Kotai, a premium kitchen knife brand. Strategy: - Defined the brand strategy: brand positioning, brand promise, tone of voice, and taglines.Design: - Art Direction of the overall brand.- Participated in product design development.- Photography: art direction, storyboards, photo shooting, photo editing. - Communication tools: brand decks for business development, brochures, leaflets, and corporate design templates.kotaikitchen.com Show less

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  Untapped Branding

  Feb 2017 - Aug 2017

  Brand Analyst

  - Prepared, conducted and analyzed consumer research - Defined brand positioning - Conducted qualitative interviews - Defined naming - Defined customer journey - Prepared and assisted client workshops

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  Centdegres Hong Kong

  Dec 2017 - Aug 2020

  Business development: - Won 9 accounts across 4 Asian countries (Hong Kong, Taiwan, Korea, Indonesia) Project Management: - Prioritized and managed multiple, simultaneous creative projects, handling content creation, timings, budgets, and resources- Defined, managed, and tracked project plans and schedules- Implemented a well-organized creative process with the creative team from brief to delivery- Managed the production process in collaboration with the creative team and the supply chain manager Strategy: - Working with clients in the beauty, wine & spirits, retail, and F&B industries to define their brand positioning, create naming solutions, and revamp their brand architecture - Prepared and led client workshops, from start to finish, including setting the agenda, preparing the materials, facilitating the discussions, and creating syntheses - Prepared and gave conferences in front of a 100 people audience Show less

  • General Manager

    Nov 2019 - Aug 2020

  • Strategic Planner & Business Developer

    Dec 2017 - Dec 2019
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  Marc & Chantal

  Aug 2020 - now

  Strategy:- Working with clients in the hospitality and cultural industries to define their brand identity: qualitative research, brand strategy, brand experience, naming, visual identity management, and operational implementation of the brand identity. - Defining high-level guidelines on a regional level for leading hospitality groups to drive revenue growth.- Preparing and facilitating positioning workshops, from the research phase (creative insights, cultural, historical, and social background) and guest profiles to the brand strategy and the guest journey. - Developing the Markets in Hong Kong, Japan, Korea, SEA, and Europe.Project Management:- Managing multiple and simultaneous strategical and creative projects, handling content creation, timings, budgets, and resources.- Defining, managing, and tracking project plans and schedules.- Improving the creative process with the designers, from brief to delivery, and optimizing time and resources.- Managing the production process in collaboration with the creative team, the client, and the supplier. Show less

  • Strategy Director

    Jan 2023 - now

  • Strategy Director

    Aug 2020 - now