Projit Sen

Experience

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  Standard Chartered Bank

  May 2011 - Apr 2015

  Marketing Manager - Retail Banking Products, Premium and Mass Customer Segments

  Responsible for:• Planning, developing and executing marketing and promotions of retail banking products• Creation and execution of campaigns directed at mass and premium customer segments and non-resident India customers.• Supporting the marketing effort in India for the Liverpool Football Club sponsorship.• Supporting the marketing effort in the Standard Chartered Mumbai Marathon 2012, 2013 and 2014.• Creation and execution of branch branding across branches in India.• Creation of content and communication collteral, execution and tracking for big spends and small spends marketing campaigns.Accomplishments:• Standard Chartered sponsored the Mumbai Marathon event since 2004 in Mumbai but 2012 was the first time any branding dedicated to banking products was done on the marathon route and promotions leading up to the marathon day. I was responsible for ideating and executing this branding.• Led the first ever marketing initiative to jointly leverage Liverpool Football Club and Standard Chartered’s retail banking products in India. Show less

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  Indiabulls Housing Finance Ltd

  Apr 2015 - Aug 2017

  Marketing Manager

  Responsible for:• Planning, developing and executing product marketing collateral, activations and events• Facilitating joint marketing with partner real estate companies.• Development and conceptualization of marketing content.Accomplishments:• Relationship with Real Estate companies - Brought in a structure and proactiveness for the management of real estate company relationships from a marketing perspective. These real estate companies were essential to the achievement of business targets.• 'Aawas' Events – Played the role of marketing lead for the largest series of events for the company. These events were executed from 2015 to 2017, took across India and housed the biggest real estate companies in the country. It saw an aggregate customer lead achievement of over 6000 leads.• Key marketing collateral development – Developed marketing collateral that were key to the promotion of the brand and product communications to customers, real estate companies and 3rd party sales agents. Show less

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  Piramal Housing Finance

  Sept 2017 - Aug 2021

  Senior Manager - Marketing and Brand

  Senior Manager - Marketing and BrandResponsible for:• Developing, building and establishing the Piramal finance brand from its start-up phase to high growth phase.• Leading the development and execution of customer-facing marketing strategies on digital and traditional channels.• Translating product value propositions into tailored and customer-validated (through interviews, sentiment analysis and surveys) content and marketing concepts.• Managing participation in events for lead generation, generating demand and brand awareness.• Analyzing metrics to learn about performance, develop benchmarks and drive improvements in marketing strategy.• Supporting the digital marketing manager with SEA campaigns, SEO strategy and content for the website and blogs.• Lead marketing and communications role in cross-functional project management teams to manage high priority projects such as brand campaigns, product development and launches, digital transformation and M&A projects.• Presenting marketing strategies to the c-suite and influencing decision-making. • Managing budgets and forecasts for marketing initiatives.Accomplishments:• Brand and Product Campaign – In 2018, drove a brand and product campaign to announce a company merger and promote the company’s products which led to 190% leads and 142% customer conversions above KPI targets for both metrics.• ‘Loan se pehle log’ Campaign – Driving the launch of the brand in 2017 through a multichannel campaign executed across markets after developing the brand’s very first brand tagline, ‘Loan se pehle log’/’People before loans’. • Product Launches – Responsible for the launch and marketing of Super, Bridge and Advantage loan products in 2018 and 2019.• Marketing Kickstart – Responsible for setting up the first marketing team and launching the brand in 2017.• Digital Transformation and acquisition projects (in 2020 and 2021) - Lead marketing role in these projects. Show less

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  Wellabee

  Mar 2022 - May 2022

  Marketing Strategy Consultant

  Wellabee's core business lies in its science-backed platform which helps companies and their managers to understand their employees better. The platform is intuitive, easy-to-use, people-centric and provides insights into the issues being faced by members of teams within companies. I was a part of the Marketing Strategy Consultancy team which took part in a short-term project for the company and while the contents of the project are confidential, the team successfully delivered on the objectives that were set out in the project. Show less

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  Intertrust Group

  Sept 2022 - Oct 2022

  Regional Marketing Manager

  • Looking after all marketing initiatives (offline and digital) for the businesses in The Netherlands, Switzerland and Germany.• Collaborating with business heads and sales teams to drive growth strategies in corporate services, private market and fund management businesses and build plans to increase client engagement and improve partner relationships.• Consolidating market trends and insights, and driving them as events and social media content to increase brand equity.• Collaborating with managing directors to present marketing strategy and deliver on marketing initiatives. • Managing the marketing budget for the countries that were being looked after. Show less

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  EM Group

  Apr 2023 - now

  • Defining and executing EM Group’s global marketing vision and campaign strategies across the iGaming industry.• Overseeing multi-channel marketing efforts, including social media, websites, paid ads, email, and offline campaigns.• Driving tech-enabled projects like CRM optimization, website enhancements, and AI and SEO integration to elevate marketing impact.• Aligning GTM strategies with business goals to enhance market presence and client engagement.• Establishing structured processes, including content calendars and analytics frameworks, to streamline execution and track success.• Leveraging data insights to optimize campaign performance and maximize ROI.• Bridging marketing and business development through effective CRM management to identify opportunities and drive growth.• Leading and mentoring a high-performing team to achieve marketing excellence. Show less • Developing and driving the EM Group brand, marketing and campaign strategies across global iGaming markets.• Managing day-to-day marketing requirements for the business.• Leading the delivery of marketing messaging across social media, website, other digital (including Google Ads and email) and offline channels.• Driving tech-driven projects, including website and CRM launches, to enhance business efficiency and stakeholder experience.• Integrating SEO, AI, video content and other tools to strengthen marketing efforts and further empower EM Group's expertise within its industry. • Tracking campaign performance, developing benchmarks and driving improvements in strategy.• Bringing structure to the marketing efforts by introducing the marketing and content calendars, campaign strategy documents, GTM strategies and periodic analytics and learnings.• Owning the CRM platform for marketing and business development. Show less

  • Head of Marketing

    Jan 2025 - now

  • Marketing Manager

    Apr 2023 - Jan 2025