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Siobhan Brooker

Siobhan Brooker

Counter Position

Followers of Siobhan Brooker809 followers
location of Siobhan BrookerNew York City Metropolitan Area

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  • Timeline

  • About me

    Senior Brand Marketing Specialist at Volvo Car USA

  • Education

    • Pascack Hills High School

      2008 - 2012

    • Rutgers University-New Brunswick

      2012 - 2016
      Bachelor of Science (BS) Marketing and Supply Chain Management Senior

      Activities and Societies: Phi Mu Colleges Against Cancer Honors Societies: Order of Omega, Gamma Sigma Alpha, Alpha Rho Lambda

  • Experience

    • Giorgio's Gourmet Delicatessen

      Aug 2011 - Aug 2013
      Counter Position

    • DePaul Catholic High School

      May 2014 - Aug 2014
      Intern

      • Doubled the Facebook outreach by reaching out to alumni and encouraging them to visit the page• Developed a Social Media plan for 2014-2015 targeting prospective, incoming and current students as well as parents and alumni • Assisted with 2014 Annual Golf Classic by creating a logo for the year, getting lawn signs made, making gift bags to hand out, and reaching out to donors• Assisted in preparation of 2014-2015 marketing plan by researching the marketing techniques of other local private schools • Provided support on day to day projects such as working with parents and filing checks Show less

    • Sherwin Williams

      May 2015 - Aug 2015
      Marketing Intern

      Marketing intern for Minwax and Thompson's WaterSeal• Analyzed and constructed a competitive analysis report of the aerosol market resulting in a strategic decision to keep aerosol products in the wood care section of hardware stores nationwide• Researched and presented possible new blogger alliances and blogger conferences to the external PR agency• Conducted a website audit for both brand websites• Worked closely with external PR and Advertising agencies to create a brand strategy for the upcoming year and reviewed social media calendars bi-weekly • Executed a competitive analysis for a newly acquired brand that included researching similar competitor products, price, coverage • Updated brand website with current regulatory information for 40 Minwax products• Day to day work included reviewing weekly social media posts, the launch of new Pinterest boards, and researching blogger interactions with Minwax and Thompson WaterSeal products Show less

    • Deutsch

      Jul 2016 - Aug 2019

      • Senior Integrated Media Planner

        Nov 2017 - Aug 2019

      • Integrated Media Planner

        Aug 2017 - Nov 2017

      • Assistant Media Planner

        Jul 2016 - Aug 2017

    • Volvo Cars

      Sept 2019 - May 2021
      Media Specialist

    • Volvo Car USA

      May 2021 - now
      Senior Brand Marketing Specialist

  • Licenses & Certifications