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Rafael De La Serna

Rafael De La Serna

Marketing Assistant

Followers of Rafael De La Serna3000 followers
location of Rafael De La SernaGreater Madrid Metropolitan Area

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  • Timeline

  • About me

    Regional Vice President Telco & Utilities

  • Education

    • Colegio Nuestra Señora del Pilar

      1979 - 1991
      Graduado Escolar EGB y BUP

      Graduado Escolar

    • IESE Business School - University of Navarra

      2005 - 2005
      PDD Postgrado en el Programa de Desarrollo de Directivos.

      Activities and Societies: We create a company for distributing books as a team activity. We launch a Formula 1 book with more than 4000 books sold. PDD 2015Management Development Program

    • ESIC Business & Marketing School

      1985 - 2001
      1991 Gestión Comercial y Marketing

      Activities and Societies: IESE- PDD en el año 2005. IESE- PDD en el año 2005.

  • Experience

    • Meta4

      Jan 1997 - Jan 1998
      Marketing Assistant

      Competitor analysis and Pipeline analysis.

    • Scala Latina

      Jan 1998 - Jan 2000
      Marketing Asistant

    • IBdos

      Mar 2000 - Jan 2009
      Sales and Business Development Manager

      Expand business worldwide.Achieve Sales budget.Accuracy fore casting and team building.

    • Unit 4 Agresso

      Jan 2010 - Nov 2010
      Regional Sales Manager

      Manage Sales Team and sales budget for the region.Increase more than 700% the sales.

    • Grupo Euclides

      Jan 2011 - Sept 2012
      Business Development Manager

      Definir el offering de la compañía y la estrategía de apertura de nuevos mercados e industrias.

    • SAP

      Aug 2012 - May 2017

      Managing the relation with Grupo Telefonica worldwide. Manage Large Enterprise Accounts for the Iberia region.

      • Global Account Manager

        Jan 2013 - May 2017

      • Senior Sales Executive CRM LoB Division

        Aug 2012 - Jan 2013

    • Salesforce

      May 2017 - now

      Managing Telco and Energy Managing the global relation with Telefonica. Listen to them and help them to transform their relation with customers. Be transparent and honest.

      • Regional Vice President Telco & Utilities

        Feb 2022 - now

      • Senior Regional Sales Director Telco and Energy

        Feb 2020 - Feb 2022

      • Global Account Manager

        May 2017 - Feb 2020

  • Licenses & Certifications

    • SAP Hana Cloud Platform

      SAP

  • Honors & Awards

    • Awarded to Rafael De La Serna
      EMEA Key Contributor in Q2 SAP Jun 2016 This recognition os for people that brings key value and revenue to the company objectives.
    • Awarded to Rafael De La Serna
      2014 EMEA Key Contributor SAP Jan 2015 Largest EMEA Cloud Deal 2014