Amisha Yadav

Experience

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  NielsenIQ

  Aug 2021 - Jun 2023

  Research Executive

   Responsible for translating strategic pricing challenges into opportunities and measuring promotion effectiveness for FMCG companies in North America using complex statistical modeling.  Recommending insights, answering business questions, and running error free models for a team of Nielsen using store level Scantrack data. Worked for Big clients like Procter & Gamble, Johnson& Johnson, General Mills, Goya, Nestle Purina, Mondelez, Moet Hennessey and many more, Corradiated and delivered multiple Custom projects in crunch timeline. Optimizing process times through innovations, testing the next generation of Nielsen apps and models & implementing best practices in the process. Exhibiting knowledge of Nielsen tools not limited to RMO Strategy Planner, Refresh, RMO-Price Explorer, Promotion Source of Volume, Price Evaluator, Pricing Insights and UNIX etc. Developed methodology documentations for newer technology platforms implemented in the organization. Performed requirements planning, prioritization and supported effort estimations. Created Dashboards on Power BI and working on Power BI enhancement. Extracting, analyzing and preparing the market analysis with POS (Point of Sale), Nitro and Scantrack data using Pricing and Promotion Modelling for US FMCG market Experienced in Nielsen provided tools such as Global Modelling Platform (GMP), Price Evaluator, Output Viewer, Revenue Management Operator (RMO), and others. Show less

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  Aristocrat Gaming

  Jul 2023 - now

  Game mathematician

  Developing maths for slot games , mostly land based.