Todd Smith

Experience

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  United States Marine Corps

  Dec 1989 - Dec 1997

  Artillery Officer

  Responsible for the daily supervision, training, performance and welfare of over 500 individuals within the organization; all logistical supervision and support; and the maintenance management of over $135 million worth of equipment. Held the positions of Military Legal Officer, Battery Executive Officer, and Battalion Operations Officer.• Received “Outstanding” rating on service-wide Supply and Maintenance Inspection - Highest out of twenty-five others• Honor graduate at the Naval Justice School in San Diego, CA. • Commandant’s List at the US Army Field Artillery School in Lawton, OK. Show less

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  PepsiCo

  Jan 1995 - Jan 1998

  Frito-Lay Zone Business Manager

  Responsible for the coordination, training, productivity, and stream-lined operations of eleven districts that serviced over 65,000 retail accounts from the convenience store level to national grocery chains in the Dallas -Fort Worth area. Implemented successful advertising promotions as Key Account Manager for all Dallas Hispanic Grocery chains.• Directed district to 110% growth over 2 consecutive years in an industry that reported only 4% annual growth. Awarded “District Manager of the Year” for the Dallas Area - Best among 45 managers. • Successfully re-engineered new seven-day-a-week delivery system to improve customer service for larger format accounts that increased sales and reduced costs.• Achieved double-digit sales growth for all 5 accounts on a chain level by establishing regular and frequent contact, product/line-item management, and the strategic presentation of promotional items. Show less

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  Verizon

  Jan 1998 - Jan 2003

  District Sales Manager

  Managed a satellite office and an outside sales team that produced over $15 million in annual advertising in print Yellow Pages and online Internet products. Emphasis placed on meeting territory management deadlines and exceeding company goals while ensuring products are sold correctly to surpass customer’s expectations. • Achieved double-digit growth for 2 years as a directory manager for multiple markets of Yellow Page directory/canvass areas assigned within the Dallas-Fort Worth Metroplex.• Produced 30% growth the first year as Directory Manager for consolidation of 2 directories into 1 in an expansion market. • Produced 5 different “Quality Improvement Team” actions that established a better prepared sales force and step-by-step process to be more successful in a sales call. Show less

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  L-TEXX PETROLEUM, LP

  Jan 2003 - Jan 2006

  Operations Manager

  Coordinated a startup company from infancy into an organization valued at $6 million in assets. Established new inventory and safety guidelines for all assets. Ensured regular compliance to all Texas Railroad Commission rules and regulations to keep 150 oil and natural gas wells operating. Responsible for all bookkeeping, payroll and P&L. • Successfully negotiated and implemented equipment and land/lease acquisitions and Revenue Interest Agreements with investors that lead to over $500 thousand in funding for production. • Created new, efficient reporting system that prevented errors, fines, and production stoppage Show less

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  SourceHOV Tax

  Jan 2006 - Jan 2007

  Client Business Manager

  Designed and managed a start-up outsourced business process operation servicing large mortgage clients. Services included: document imaging, warehousing, shipping, mailroom operations, and electronic media processing. Directed successful large volume operation that implemented service contracts by developing the systems and processes from the ground up, including designing work flow for multiple operations groups to include documentation prep, scanning, indexing, media creation, and delivery to hosted online repository. Hired, trained, and managed a workforce consisting of several shift leads and over 80 salaried and hourly workers, tracked performance metrics, and generated budget, expense, and P&L reports. Show less

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  SuperMedia LLC

  Jan 2007 - Jan 2013

  National Sales Manager

  Directed the sales and implementation of over $85 million in annual advertising in Print Yellow Pages, online Internet products and Direct Mail to 40 different outside advertising agencies. Actively and regularly engaged C-level executives, Marketing Managers and Account Directors to perform budget planning and product placement that preferred SuperMedia products in all markets serviced by their clients. Generated revenue opportunities and recommended strategic direction for agency and client achievement of ROI and program objectives through performance based online and print campaigns which included SEM, SEO, Direct Marketing and Pay per Call. Grew annual sales volume 15% at the account level by introducing a 'Remnant'​ sale that increased the client's advertising exposure by 10 million Specialty items nationwide.Project Manager on building a customized Salesforce.com (CRM) system that streamlined customer contacts and account information to make the sales process more efficient. Show less

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  LocalEdge

  Jan 2013 - Jan 2014

  Digital Media Executive

  Contract position as a Digital Media Executive working Central Texas markets with consultative selling with existing advertisers and new business lead generation for Hearst Media/LocalEdge advertising solutions.

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  YourAdMarket.com

  Jan 2014 - Jan 2021

  Business Development Director

  Helping Small and Medium sized businesses expand their Marketing messages to Consumers and get more Calls, Clicks and Business. Providing the most efficient and affordable options in Digital and Print programs. Performance-based and Brand awareness by providing the best platforms for SEM, Social, Internet Display, Mobile, Web Design and Print categories.Focus on Service-related (Plumbing, HVAC, Electrical) and Health Industries to promote new clients/patients, repeat customers and profitable results. Show less

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  National CineMedia (NCM)

  Sept 2015 - May 2017

  Regional Account Director

  National CineMedia (NCM) is America’s Movie Network. As the #1 weekend network in the U.S., NCM helps brands get in front of the movies that shape the national conversation. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 170 Designated Market Areas® (49 of the top 50) and includes approximately 17,200 screens (16,100 digital). During 2010, over 680 million patrons attended movies shown in theaters currently included in NCM’s network (including Consolidated Theatres, Rave Cinemas, Coming Attractions and Digiplex Destinations). The NCM Fathom Events broadcast network is comprised of over 600 locations in 163 Designated Market Areas® (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 43 entertainment-related websites, online widgets and mobile applications. Show less

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  The University of Texas at Arlington

  Sept 2020 - now

  Assistant Director - Department of Parking & Transportation