Lauren McCormack

Experience

• 

  HCA Florida Capital Hospital

  May 2012 - Sept 2012

  Marketing and Public Relations Intern
• 

  VISIT FLORIDA

  May 2013 - Aug 2013

  Corporate Communications Intern
• 

  Florida State University

  Aug 2013 - Aug 2014

  Mentor for PUR3000 and ADV3352
• 

  Blue Telescope

  May 2014 - Mar 2015

  Graduate Public Relations Resident
• 

  Florida Fish & Wildlife Conservation Commission

  Aug 2014 - May 2015

  Served as the PIO for the Division of Law Enforcement. managing all media inquiries, internal communications and the production of internal newsletters, annual reports, brochures and advertisements. Maintained the agency’s social media platforms (Facebook/Twitter) by writing, positing and monitoring content.

  • Public Information Coordinator - Division of Law Enforcement

    Feb 2015 - May 2015

  • Public Relations Specialist

    Aug 2014 - Feb 2015
• 

  HCA Florida Capital Hospital

  May 2015 - Jun 2017

  Marketing & Community Outreach Manager

  Planned, coordinated and executed strategic marketing and community engagement programs including organic/paid campaigns, internal/external events and community outreach.

• 

  HCA Gulf Coast Division

  Jun 2017 - Aug 2022

  Directed the planning of integrated marketing and communication strategies that aligned with business plans and promoted the offerings of multiple service lines (orthopedics, neurosciences, women's & children’s, bariatrics, cardiovascular, oncology, emergency and post-acute) to a targeted audience of patients, physicians and other key stakeholders. Managed the development of marketing campaigns, media relations activities and community engagement programs to expand the market share of the orthopedic and neuroscience service lines, with an emphasis on Texas Orthopedic Hospital. Promoted a positive public image for HCA Houston Healthcare Pearland (formerly Pearland Medical Center) as it transitioned through multiple changes and transformations in order to position it as a provider of choice in a highly competitive market.

  • AVP Service Line Marketing

    Jul 2019 - Aug 2022

  • Senior Director of Orthopedic & Neuroscience Marketing

    Jan 2018 - Jul 2019

  • Director of Community & Public Relations

    Jun 2017 - Jan 2018
• 

  Labcorp

  Aug 2022 - now

  • Director of Women's Health & Reproductive Genetics Customer Marketing

    Dec 2024 - now

  • Associate Director of Women's Health & Reproductive Genetics Customer Marketing

    Aug 2022 - Dec 2024