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Emma Johnston

Emma Johnston

Sales Assistant

Followers of Emma Johnston624 followers
location of Emma JohnstonGreater Edinburgh Area

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  • Timeline

  • About me

    Marketing Manager | Financial Services, Campaign Management, Brand Development, Communications & PR

  • Education

    • The Institute of Direct and Digital Marketing (IDM)

      2015 - 2016
      Certificate in Direct & Digital Marketing Direct Marketing, Digital Marketing Distinction pass

    • St Margaret's Academy

      2006 - 2012
      Highers - English, Business Management, History, Art, Spanish, Media Studies, Information Systems

      Activities and Societies: Prefect, mentor to 1st year students, member of the prom committee and the yearbook committee. Prefect, Member of both the Yearbook Committee and Prom Committee, Mentor to 1st year pupils.

    • Edinburgh Napier University

      2020 - 2020
      Postgraduate Certificate Global Marketing Distinction pass

    • Edinburgh Napier University

      2012 - 2016
      Bachelor of Arts (BA) with Honours Marketing Management 2:1

      Modules undertaken - International Organisational Management, Marketing, Dynamics of Branding, Accounting for Business, Consumer Behaviour, Behavioural Studies, Marketing and Society, International Marketing, Brand Management, Market Research in Practice, Marketing, Culture and Consumption, Business and Management Challenges, Online Marketing, Introduction to Human Resource Management, Supervised Work Placement, Leadership in a Changing Environment, Emerging Markets, Direct and Digital… Show more Modules undertaken - International Organisational Management, Marketing, Dynamics of Branding, Accounting for Business, Consumer Behaviour, Behavioural Studies, Marketing and Society, International Marketing, Brand Management, Market Research in Practice, Marketing, Culture and Consumption, Business and Management Challenges, Online Marketing, Introduction to Human Resource Management, Supervised Work Placement, Leadership in a Changing Environment, Emerging Markets, Direct and Digital Marketing and Marketing Management in Practice.Dissertation title - "The ethical nature of promoting consumer beautification to women through advertising". Show less

  • Experience

    • Debenhams

      Oct 2010 - Dec 2010
      Sales Assistant

    • Clarks

      Jul 2011 - Jul 2016

      Duties include:* Opening and closing the store* Completing financial paperwork* Managing staff and ensuring staffing levels are adequate in relation to sales and productivity targets.* Cash management and banking procedures* Dealing with and managing customer queries and complaints, in order to maintain customer satisfaction and company integrity.* Motivating staff to meet and exceed daily sales targets and initiatives. Providing a first class customer experience through the appropriate measurement and fitting of children's shoes.

      • Team Leader

        Sept 2015 - Jul 2016

      • Sales Assistant

        Jul 2011 - Jul 2016

    • Spire Healthcare Group plc

      Jan 2015 - Jun 2015
      Marketing Intern

      Marketing Intern with the Central Sales and Marketing team in Dorset Rise, Holborn.- Company wide copywriting and copy clearance process- Processing financial invoices- Organisation and management of the Spire Senior Management conference involving over 260 delegates, spanning three days- Joint partnership projects with other private healthcare providers- Print media, including a company wide newsletter publication distributed to all 38 hospitals- The implementation and measurement of email and direct marketing campaigns- Planning and organisation of an exhibition event at the London Anti-Ageing show- Designing, creating and rolling out examples of good marketing practice case studies both in print and digital media, for distribution in all hospital marketing teams- Involvement in the new online advertising campaign photo and video shoot including the recruitment of past patients for testimonials- Blog writing and maintenance- Evaluation of the existing company website- Organisation of focus groups and branding workshops- Search engine optimisation- Working in conjunction with and providing briefs to external creative agencies. Show less

    • Spire Healthcare Group plc

      Aug 2016 - Apr 2017
      Marketing Executive

      Marketing executive responsible for all marketing activity at Spire Hartswood Hospital.

    • Paterson Arran

      May 2017 - Sept 2019
      Marketing Executive

      Marketing Executive jointly responsible for the retail and foodservice brands: Paterson’s, Brontë, Café Brontë & Arran Fine Foods.

    • Burton's Biscuit Company

      Sept 2019 - Apr 2021

      Brand guardian for Paterson’s, the UK’s number 1 shortbread brand and Fish ‘n’ Chips, a nostalgic savoury brand within the Burton’s portfolio. Marketing Executive with a remit including a number of different brands with Scottish heritage and production bases; Paterson’s, Brontë, Café Brontë, Arran Fine Foods, Royal Edinburgh & Fish ‘n’ Chips.

      • Assistant Brand Manager

        May 2020 - Apr 2021

      • Marketing Executive (Scottish Brands)

        Sept 2019 - Apr 2020

    • Finsbury Food Group

      Apr 2021 - Jul 2022
      Brand Manager

      Brand Manager responsible for managing licenses as well as full NPD and EPD pipelines, annual planning and budgeting on Mars, Diageo and TGI Fridays branded cakes.

    • Sainsbury's Bank

      Jul 2022 - Mar 2024
      Marketing Manager

    • Lloyds Banking Group

      Mar 2024 - Dec 2024
      Assistant Marketing Manager

      Assistant Marketing Manager within the Scottish Widows IP&I Squad. A joint resource working between the fast paced Take to Market team and the campaign based Engagement at Scale team.

    • Bank of Scotland Foundation

      Dec 2024 - now
      Communities Manager

  • Licenses & Certifications

    • The Certificate of Direct and Digital Marketing (With Credit)

      The Institute of Direct and Digital Marketing (IDM)
      Aug 2016
      View certificate certificate

  • Volunteer Experience

    • Marketing Assistant

      Issued by Small Business Owner on Jan 2016
      Small Business OwnerAssociated with Emma Johnston