Anton Westin

Experience

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  Mannheimer Swartling

  Aug 2013 - Jul 2014

  Junior Assistant

  Assisted with tasks in connection with Banking & Financing related projects such as:• Administrative work• Coordinating events

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  Jung von Matt Stockholm

  Sept 2018 - Aug 2020

  Researcher

  I worked to provide value to clients by making:• Deep research for profound understanding of the market and the underlying evidence. • Weekly and monthly media monitoring of clients brands and how it and its competitors was mentioned in the media.

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  Frill Holding AB

  Apr 2019 - Feb 2020

  Marknadskonsult
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  Falck Sverige

  Apr 2019 - Aug 2021

  Student Associate

  During my time at Falck, I was part of a team to implement the new Falck brand throughout the organisation. Some of the challenges was to; develop and execute a strategic plan, identify touch points and create communication.I combined creative, data, tech and design to facilitate the work.

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  McKinsey & Company

  Aug 2020 - Aug 2021

  Reseach Analyst Intern

  The Capabilities and Insights team (belonging to the McKinsey Knowledge Network), delivers distinctive client impact through proprietary assets and expertise within industries, business functions and geographiesAs a part of the C&I team, I supported project teams with quantitive and qualitative analyses of Nordic companies and markets

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  Seventy Agency

  Aug 2021 - Mar 2022

  Junior Strategist

  Seventy is a leading brand and business design agency that uses market understanding and creativity to help businesses unlock sustainable growth. Selected project experience: • Brand Platform: Created an updated brand platform for a service company rooted in comprehensive insights into the organisation.• Concept Development: Developed communication concepts for some of the leading Nordic tech companies.• Brand Positioning: Identified profitable market positions based on customer drivers and competitor analysis Show less

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  Silver

  Mar 2022 - now

  Brand Strategist

  Silver is an award winning and a leading design and brand agency. We work with our clients to develop brands that achieve great things. Selected project experience: • Portfolio strategy: Creating clarity and distinctiveness in product offering to prioritize most profitable categories that drives positioning and reinforces the brand, without loosing category width.• Brand positioning: Identifying profitable and distinct positions fast moving markets, as well as creating related brand positioning statements and a toolbox for activation • Brand portfolio evaluation: Analyzing brands in a brand family to identify the right brand as sender of their communication Show less