Nadia Domenicale

Experience

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  Enel Spa - Ufficio Pubbliche Relazioni di Torino

  Jan 1998 - Jun 1998

  Internee

  Working closely with the director of the area, helping in the organization of Enel road show "Enel incontra" in Turin.

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  De Agostini Editore

  Sept 1999 - Oct 2006

  Advertising account

  Managing and coordinating advertising agency activity of national advertising campaigns on tv, radio and press following the entire process: ppm, shooting, audio and video post production, trafficking.

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  De Agostini Publishing

  Oct 2006 - Apr 2012

  Coordination of online adv campaigns (search,CPM, CPC, affiliates, DEM, social networks). Analysis, advertising strategy, planning, buying and post evaluation of tv, radio, web and press campaigns for De Agostini partworks (more than 50 campaigns per year).Support to Global Media director in the start up activity for media agency international coordination.

  • Digital media planner

    Jan 2010 - Apr 2012

  • Media Planner

    Oct 2006 - Feb 2010
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  EDreams ODIGEO

  Jan 2012 - Jan 2017

  Business Development Manager Italia

  Finding, negotiating and managing co-marketing agreements and strategic partnerships for eDreams ODIGEO brands, to provide brand awareness and bookings .Offline media campaigns (tv, press,radio, OOH) and online campaigns (display,retargeting).Managing co-branded outdoor advertising campaigns for local Tourism Boards.Working with design, PR marketing teams and with external agencies to develop successful media and communication actions.Project management for eDreams gift cards project: economic analysis, forecast and distribution agreements with main providers on the Italian market.Case history: American Express, Balocco, Cariparma, Collistar,Nesquik Nestlé, Aquafresh, Fastweb,Reckitt Benckiser, Groupon, Mars, Master M3 Università Bicocca, Pink is good, Privalia, Shiseido, Vodafone, Tourism Ireland, Wilkinson. Show less

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  Webgains

  Jan 2018 - Oct 2022

  Publisher and Account Manager

  Responsible for new business revenue for the network: publisher recruitment and approval, supporting Italian sales lead, working on new business pitches for clients and delivering publisher strategy.Delivery and optimization of performance based campaigns and affiliation programs for direct clients and media agencies.

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  Webgains Italia

  Oct 2022 - now

  Account Director