Shikha Lakhaney

Experience

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  Infosys

  May 2011 - Sept 2012

  System Engineer

  -Responsible for application development of User Interface process for system changes; provided reports and presentations for management and clients.-Elicited requirements using C sharp, VB.NET, C++, Java documentation using MS Office tools, requirements workshops, surveys, deadlines and task/process/workflow analysis

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  Pico International (Dubai) LLC

  Feb 2014 - Jan 2016

  Senior Market Research Executive

  SENIOR MARKETING EXECUTIVE- Jumeirah Lake Towers -Identified the target market; evaluated requirements, drafted proposals and quotations, delivered marketing presentations to the Gulf area clients as well as gulf clients expanding globally.-Responsible for maintaining strict deadlines, sales targets and quality of work while being flexible and inclusive for idea inflows, discussions and resolution of challenges-Studied and conducted health check for the clients by Porter’s 5 Forces strategy; Conducted SWOT analysis for companies with macro-economic perspective.-Developed impact oriented marketing strategies using multiple channels with Content creation – Print media, Newsletters, Social Media, Events & exhibitions, activation, Kiosks to boost Brand visibility and engagement with experiential economy.-Creation of Creatives and graphics for reflecting the brand image adequately with the usage of Adobe Illustrator and high end tools in collaboration with the creative head. Show less

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  Sayora Pharma

  Jan 2016 - Jan 2017

  Marketing Consultant

  -Identified the existing ambiguities in the Branding strategies by brand health Analysis and Distribution Channel survey to focus on the key areas of improvement and development.-Enhanced the product packaging attributes; Color, Logo Quality, Laser cuttings, UV coatings, size reduction; Resulted in identifiable increase in Brand Identity and lowered shipment cost by 25% due to large volumes and reduced size of the mono cartons. -Developed the distribution channels in different states of India to boost the sales by 75%.-Introduced third party manufacturing as a separate vertical in order to increase the sales and brand visibility; manufactured products for 5 companies majorly from Mumbai. -Featured in health Magazines and participated in various Pharmaceutical exhibitions and conferences; adhering to brand guidelines; Generated 3 leads for third party manufacturing and 10 distributors across India. -Responsible for creation of graphics for brand marketing collaterals; Brochures, visual aids, Product data sheets, Promotional pictures; in collaboration with outsourced design agency. Show less

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  Cedar Hospitality

  Dec 2016 - May 2017

  Management Consultant

  Cedar Hospitality, DUBAI - Brand funnel analysis for the three brands including metrics: Awareness, Familiar, Consider, Purchase and Loyalty- Marketing budget planning for the entire year for all verticals of Marketing.- Launched the Customer Feedback and Loyalty programs for Retention, Insights.- Initiated and designed New Menus and Promotional activities for broader audience and acceptability.- Developing the Digital Marketing platforms including .com: encompassing campaign, service and experience; Social and UGC; The APP: personal iteration of brand and campaign storytelling; SEO. -Led the Marketing budget planning for the entire year for all verticals of Marketing.-Leading the creative design team for exclusive artworks advocating the brand image of each outlet.- Content development & creation on each channel; Newspapers, Magazines, Social Media, APPs, Website, SMS, Mobile Marketing, Email Blasting, Radio. Show less

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  ADAM Global

  Jun 2017 - Aug 2019

  Management Consultant

  - Business Plans - Feasibility Studies - Market Research ( Primary and Secondary)- Business Valuations - Due Diligence

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  ADAM Global (Network of Professional Networks) Find an Expert: Anytime,Anywhere

  Jan 2018 - Aug 2019

  Head of Management Consultancy
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  SAYORA PHARMA PRIVATE LIMITED

  Aug 2019 - Jun 2024

  Manager Corporate Strategy

  Sayora Pharma - Putting health first

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  TrueInbox

  Jun 2024 - now

  Founder CEO