Ousama Tarazi

Experience

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  Arabian Food Company

  Jul 2007 - Jul 2008

  Group Brand Manager

  Arabian Food Company is a "FMCG" distribution company of some international brands such as : Brossard, McCain, GuyLian, Tiffany, Pride, Marico, Delicio, La Vache De Paris, Wafra).Duties & Responsibilities:- Responsible for Market and competition research- Quarterly reports, Promotions, Retailer offers, Consumer offers, In store display, Merchandising, Sampling, Food Service event planning- Products designs, Building privet label- Contributing in the sales and marketing plans and training sales teams Show less

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  The Chocolate Corner

  Aug 2008 - Aug 2014

  Business Owner

  Created and Developed Chocolate Booth concept at a prime location in one of the shopping malls market leaders "Cham City Center" in Damascus, Syria

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  Fromageries Bel

  Aug 2008 - Nov 2012

  The Bel Group is an International Leader of manufacturing & distributing processed and semi processed cheeses.Duties & Responsibilities:- Engaged and inspired the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise- Lead brand strategy discussions and set a clear consumer target- Managed marketing communications from packaging designs to advertising campaigns with a determined communications roll- Managed P&Ls, Developed pricing strategies- Drove consumer understanding and insights that defined the companies prime prospects’ needs, attitudes and values- Conducted periodical reviews of the brand, competition, category, customer and consumer trends- Created yearly budget and followed up on it on monthly bases- Managed Customer-specific point-of-sale trade plans and provided feedback on consistency with marketing plan- Developed growth targets, business objectives and brand strategies for the brand that aligned with global business plan- Product Innovation and development management- Managed a cross-functional team to develop new products including sales forecast, financials and products concept- Worked with multinational research agencies on qualitative and quantitative researches Show less

  • Senior Brand Manager - Kiri

    Feb 2011 - Nov 2012

  • Brand Manager - Kiri

    Aug 2008 - Feb 2011
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  New Horizons -Syria

  Aug 2012 - Jul 2014

  Lecturer

  Participating Lecturer in the following programs - Edexcel Diploma in Business - IPMA Marketing Management

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  Obegi Consumer Products Holding

  Nov 2012 - Aug 2014

  Group Products Manager

  A CPG distribution company in the Levant (Syria, Lebanon and Iraq) agents for international brands such as: Kimberly Clark, Henkel, India Gate, United biscuits, Spontex and others and owners of some private label brands Duties & Responsibilities:- Established business within the Syrian market- Set the strategies that align with the mother company business vision and ethics- Identified areas of opportunity and categories them, including imports, local suppliers development and own production- Created the route to market and trade channels/ regions strategies and operations planning- Managed the P&Ls for all principles products with different reporting systems - Set sales and distribution targets and work on achieving them- Set and monitor sales and marketing budgets- Worked on marketing mix of all potential products and brands Show less

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  Otarazi - The Bargainian

  Jan 2015 - now

  Entrepreneur and Consultant

  Retail Consultation at Otarazi, Baltimore, MD, USA • Retail "FMCG" Consultation: Operations, Packaging, Consumer Insights, Marketing and Sales • Retail " Apparel & Fashion" Consultation: Operations, Sales, Marketing and BuyingBusiness Owner of The Bargainian, Baltimore, MD, USA • Apparel and Fashion trading through E-commerce platforms and wholesale