
Seline F.

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About me
Luxury, Fashion and Beauty
Education

London College of Fashion, University of the Arts London
2019 - 2022Bachelor of Fashion Marketing (Hons) Fashion marketingActivities and Societies: - Course representative (2019-2021)

Tara Anglican School for Girls
2015 - 2018High School DiplomaActivities and Societies: Founded 'Faces of Tara' blog // Tara and Kings Musical annual musical production “Fleeting Nights Dream” // Photographer for events and gala nights // IGSSA Sports: Soccer, Division 1 Softball, Hockey and Touch Football // Tara’s “Student Representative Council” // coordinating events such as mental illness awareness day // Market Day CEO and winner for "Most Popular Market Stall" // Boarder's committee in organising outings and activities within the boarding house" // Diploma of leadership

Shanghai High School International Division
2008 - 2015
Experience

Selpicz Entertainment
Jan 2016 - Aug 2019- Flight 404 was a charity fundraising concert celebrating local up and coming talents whilst raising funds for the Australian Children Music Foundation. (300 attendees) - Successfully lead a team of 10 university students and raised £4000. - Released a capsule clothing collection in support of the event - Freelance photography business. - previous gigs includes: school formals, gala dinners, fashion/lifestyle portraits, charity fundraisers, influencer blog shoots etc
Event Coordinator
Jan 2019 - Aug 2019Freelance Photographer
Jan 2016 - Aug 2019

Karl von Busse Institute of Design
May 2017 - Jun 2017Design Intern- Assisted in areas of interior design, graphic design and fashion design

Harper's Bazaar
Dec 2017 - Jan 2018Sales And Marketing Intern- An active member of Harper's Bazaar's fashion Commerce department at the Beijing Headquarters. - Working closely alongside the deputy general manager of commerce - Strongly engaged in areas of client liason, project management, administrative roles, digital marketing and social media execution

Red Bull
Nov 2019 - Mar 2021Student Brand Manager- Responsible for Redbull's point-of-sale Merchandise checks with on-premise and off-premise retailers - Conducting marketing audit on existing and new global marketing strategies. - In charge of curating various Competitors analysis, SWOT, Current student environments and trend analysis for the greater London marketing team. - Campaigns worked on including: ,Can You Make It 2020, Neymar Junior 7's, Wings For Life Charity marathon, Redbull x Justeats partnership , Redbull x Strava: Race the moon campaign, Redbull Basement , Redbull TimelapseKeynote presentation : How Redbull can utilise Alpha-Tauri to build a sustainable synergy with London's Fashion Landscape Show less

Bridgespace
Apr 2020 - Dec 2020Strategic CommunicationsBridgespace is global student engagement platform empowering you with virtual experiences, live competitions, and #networking opportunities from universities and corporate partners around the world. Our top tier university partners includes: Colombia university, Kings College London, London School of Economics, Yale, Stanford, The Wharton School of the University of Pennsylvania, The university of Chicago, The University of Hong Kong and more!

Maesa
Aug 2021 - Oct 2021Marketing Assistant- Overlooked the marketing activities of highly acclaimed influencer ledbeauty brands, Flower by Drew Barrymore, and Andrew Fitzsimon and Kristin Ess hair in the UK market- liaised with third-party retailers, including Superdrug and Boots, to- successfully launch and activate products in alignment with brand strategies- Demonstrated high communication skills, effectively coordinating with multiple stakeholders to drive successful product launches and activations.

Strategy Luxe
Dec 2022 - May 2023Marketing Executive- Forward planning and maintaining marketing calendars across annual commercial dates as well as special projects for appointed accounts- Leading on industry and market research to inform client marketing initiatives- Presenting and pitching direct to client- Weekly reporting on all marketing activities’ performance including social, email and ecom sales- Management and maintenance of the internal asset libraries, collating assets from third party partners and sharing with relevant teams- Vendor management for creative services including photographers, web developers and graphic designers for special projects- Budget management including annual / project forecasting, securing client approvals and invoice processing- Management of junior team members including marketing assistants and internsKey Project: Supported on the strategy and implementation of marketing and communications activities for the D24 Collection show at PFW, encompassing sponsorships, social content creation and talent partnerships. Responsibilities included on the ground support in the run up to show, as well as show day, assisting in the coordination of multiple BTS video shoots to showcase “The Making Of” the new collection, plus personally capturing real-time content for Instagram stories and TikTok covering backstage, runway and the official DUNDAS after party. Show less

Empera
Jan 2023 - nowFounderEmpera is transforming the beauty industry by connecting users with top-tier beauty freelancers in their area. Simplifying the booking process while ensuring quality and convenience, Empera is the definitive platform for both beauty enthusiasts and talented professionals looking to scale their talent.
Licenses & Certifications

Digital Marketing
The Business of FashionApr 2020
Honors & Awards
- Awarded to Seline F.Artwork displayed at Mosman Art Gallery Mosman Art Gallery Mar 2019 High school major work displayed at the Mosman Art Gallery
- Awarded to Seline F.Outstanding High School Certificates Result Tara Anglican School for Girls Dec 2018 Excellence marks in High School Certificates
- Awarded to Seline F.Diploma of Leadership Tara Anglican School For Girls Dec 2017 Diploma recognizing the training that was undertaken to be a successful leader.
- Awarded to Seline F.Certificate of Outstanding Achievement University of New Castle Jun 2017 Award for outstanding achievement in the national business plan challenge
Volunteer Experience
'Homework Heroes'
Issued by Ronald on Jan 2017
Associated with Seline F.
Languages
- caCantonese
- maMandarin
- enEnglish
- taTaiwanese
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