Fabian Bayer

Experience

• 

  BASF

  Jun 2008 - Nov 2008

  HR Assistant (Intern)

  Internship - Supporting the preparation, implementation and performance of trainings/coachings for employees in subjects like Marketing/Sales, Business Strategy, Intercultural Communication.

• 

  Ashfield, part of UDG Healthcare plc

  Mar 2009 - Nov 2009

  Recruitment Consultant Assistant (Working Student)

  Internship - Selection and digitalization of application documents for pharmaceutical representatives, planning of Interview appointments, assistance of the recruitment leadership, software-based acquisition of application data.[15 h/week]

• 

  AHK Ungarn - DUIHK - Német-Magyar Ipari és Kereskedelmi Kamara

  Jan 2014 - Mar 2014

  Market Consultant Assistant (European Intern)

  Internship - Individual Market Consulting; Search and identification of business and sales partners; Search and identification of production sites / office locations; Consulting inbetween german-hungarian business partnerships; exhibiton consultance

• 

  Dentsu Aegis Network

  Apr 2014 - Sept 2016

  Communications Consultant

  Communication Consultant at MWOffice in Munich - MWO is a special brand/agency of the Dentsu Aegis Network - job tasks: Communication Consultant for the pharmaindustry (Rx-Media, OTC-Media - Spending Market Analysis, Media Market Analysis, Campaign Plannings, Market Research Data, All-in-one Media solutions for the pharmaindustry)

• 

  WEFRA Werbeagentur Frankfurt

  Oct 2016 - May 2018

  Senior Digital Media Consultant

  Senior Digital Media Consultant Oct 2016 - Dec 2017Communication Consultant for the pharmaindustry (Rx-Media - Spending Market Analysis, Media Market Analysis, Campaign Plannings, Market Research Data, All-in-one Media solutions for the pharmaindustry) - Special Focus on Rx-Products and their digital communication strategies

• 

  WÖRWAG Pharma GmbH & Co. KG

  Jun 2018 - Jul 2020

  Global Digital Marketing Manager

  Programm Lead: Global Digital Transformation in Marketing and Sales (Rx, OTX, OTC)Building Blocks: Digital Communication Excellence (DTC/HCP); eCommerce; DataAnalytics in Marketing Performance; Omnichannel Sales; Trend Scanning (DTC/HCP)Inhouse Consultant and Project Lead for global digital communication activities: DTC and HCP (e.g. Websites, Explanatory Videos, Facebook Fanpages, SEM, eCommerce, Online Pharmacies, Content Marketing, Affiliate, Programmatic, Automation, etc.)

• 

  Eli Lilly and Company

  Aug 2020 - now

  CMO Lead Team Member:- Leadership: Marketing&Sales Trainee Program (9FDEs)- Drive Marketing Community by leading Marketing Conferences for all Marketeers in DACH Region. - Drive marketing capabilities with a global-to-local mindset - Lead standardization for a lean marketing organization with a digital first and data driven approach Management of digitial physician-only platforms for all Business Units within the Austrian-Suisse-German HUB of the Omni-Channel digital Marketing Team @Lilly Deutschland GmbH.3rd Party Management:- Strategy- Data Analytics- Ethic & Compliance- Contracting- Vendor Relationship Management

  • Senior Manager Marketing Capabilities

    Mar 2024 - now

  • 3rd Party Omni-Channel Lead

    Mar 2023 - Mar 2024

  • 3rd Party Omni-Channel Manager

    Aug 2020 - Feb 2023