Sofia Savvidou-Gianniri

Sofia Savvidou-Gianniri

Media Buyer

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location of Sofia Savvidou-GianniriUnited Kingdom

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  • Timeline

  • About me

    Global Head of Insights

  • Education

    • University of Economic and Political Sciences (Panteion Panepestim.Oikonomikon, Politicon Epistimon)

      1992 - 1996
      Communications and Media Studies
    • Harvard Business School

      2021 - 2021
      Certificate Sustainable Business Strategy
  • Experience

    • Place Media

      Jan 1996 - Jan 2002
      Media Buyer
    • Ebiquity plc

      Sept 2002 - Jan 2006
      Consultant
    • Omnicom Media Group UK

      Jan 2006 - Feb 2014

      Direct the activities of the Global Accountability Unit of Omnicom Media Group based in London. Formulate and implement department strategy towards profitable operation; put in place adequate operational control systems and build an effective executive team.

      • Managing Director, Global Investment

        Jul 2013 - Feb 2014
      • Director of Global Trading and Accountability

        Jan 2007 - Jul 2013
      • Investment Director

        Jan 2006 - Mar 2007
    • Omnicom Media Group Asia Pacific

      Mar 2014 - Jun 2017
      Head of Investment, Omnicom Media Group APAC

      Manage processes and delivery across global and international clients for Omnicom Media Group in the APAC region. Lead regional network support on auditing requirements and efficiency optimization programs. Collaborate with data analytics leads to identify potential and work through agreement frameworks for key regional vendor / tech agreements.

    • ECI Media Management

      Sept 2017 - Jan 2023

      Optimise business performance across geographies and products; implement processes, identify areas of improvement and manage C-suite brand stakeholders. Support brands maximise the effectiveness of their media performance. Provide management consultancy services to multinational advertisers.

      • Chief Operating Officer

        Feb 2019 - Jan 2023
      • Senior Vice President, Global Clients

        Sept 2017 - Jan 2019
    • Ebiquity plc

      Mar 2023 - now
      • Global Head of Insights

        Sept 2023 - now
      • Group Director, Head of Insights Global

        Mar 2023 - Sept 2023
  • Licenses & Certifications

    • Digital Foundation Certificate

      Circus Street
      Feb 2016
      View certificate certificate
    • Digital Marketing Strategy

      School of Marketing (SoM)
      Jun 2020
    • Certificate in Marketing

      Hellenic American Union
      Dec 2001
    • Introduction to Data Ethics

      Open Data Institute
      Mar 2021
    • Ad Net Zero certificate

      IPA (Institute of Practitioners in Advertising)
      Feb 2022
    • Ethics in the Age of Generative AI

      LinkedIn
      May 2024
      View certificate certificate