
Sodiq Azeez
Operations Analyst

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About me
Data Analytics || Business Intelligence || Technology || Customer Retention || Churn Management || Strategy || Insights
Education

Ladoke Akintola University of Technology
2010 - 2015B.Tech Mechanical Engineering Second Class Upper DivisionActivities and Societies: Ass. General Secretary, 2013-2014
Experience

CARS45
Jul 2019 - Jul 2022Operations AnalystDeveloped Power BI and Google Data Studio dashboards for easy tracking, analysis, and weekly reportpresentation.Presented monthly sales performance for each Territory - Sales Trends, Month-To-Date Performance,Target Vs Achieved.Created reports for sales operations using compelling charts and visuals to show growth across severalmetrics.Provided insights into the effectiveness of each of the business’ sales channels (Auction, Consumer/DealerMarketplace & Scrap) to aid well-informed management decisions.Liaised with the Technology department to deploy solutions that simplify processes.Reviewed customer database to ensure the integrity of data collection and utilization.Ensured process and systems compliance by supporting Central support services with information.Ensured daily reports on purchase and sales activity go out to the business Show less

SKLD
Jul 2022 - Mar 2023Lead, Data Analytics & Business Intelligence● Deployed Power BI as a business intelligence tool and created interactive and compelling dashboards fordaily & monthly Enterprise reports.● Created monthly and weekly financial dashboards and reports.● Prepared and analyzed monthly NPS reports based on customer feedback and generate insights to helpunderstand customers’ needs and areas of improvement.● Prepared insightful reports by identifying, analyzing and interpreting patterns and trends in datasets through the use of relevant tools like Microsoft Excel, Power BI, and Google Data Studio.● Wrote complex SQL queries to extract data from primary and secondary sources in order to prepare management reports thereby increasing data quality.● Worked closely with other teams to identify important questions, define key metrics, and enable adata-informed business decision-making process.● Supported each business unit’s head and junior colleagues with analytical and concise reporting summaries.● Updated customer database by doing a customer retention & churn analysis.● Performed monthly Margin analysis & Ageing inventory analysis to decide SKUs with high & low sell-throughper warehouse/retail stores. Show less

9mobile
Apr 2023 - now● Develops periodic business intelligence reports based on data analyzed and presents them to relevant commercial units to aid their business decisions. ● Collaborates with the Business Intelligence & Customer Value Management Team in preparing monthly commercial reports thereby presenting crucial findings and advise recommendations where necessary. ● Conducts analysis with a focus on experimental design, assessment, execution, measurement of current programs, evaluation of proposed programs, behavioral analysis, data mining, customer segmentation, predictive modeling, performance management, and other relevant statistical analysis. ● Analyze and provide insights based on data usage, recharges, and report key business metrics to relevant stakeholders with the use of Power BI. ● Analysis of the customer base to identify segments that have revenue upliftment opportunity or who are a churn risk that require an intervention thereby increasing customer retention and reducing churn rate. ● Analyze micro profiles of all market segments, design models using customer profile attributes, and develop multiple scenarios to illustrate behavior patterns in creating targeting and positioning campaign strategies. ● Develops and use all relevant metrics and measures to continually monitor inactivity and revenue generating base and take appropriate actions to ensure consistent usage and reduce inactivity. ● Summarize analytic findings and integrating with non-traditional data sources (research findings, media surveys, customer behaviors, etc.), when appropriate to enhance campaign development initiatives. ● Conducts analysis and present findings leading to improved customer identification, attraction and retention techniques and methodologies. ● Collaborates with a broad range of research teams to analyze, track, and project various competitive and consumer insights while drafting relevant reports and briefs. Show less
Manager, Business Intelligence & Customer Analytics
Feb 2025 - nowSpecialist, Consumer Analytics & Insights
Apr 2023 - Feb 2025
Licenses & Certifications

Google Analytics for Beginners
Google- View certificate

Customer Analytics
CourseraAug 2022 
Complete Introduction to Google Data Studio 2020 Edition
UdemyJan 2021
Microsoft Certified: Data Analysis with Power BI
UdemyJan 2021- View certificate

Databases and SQL for Data Science
CourseraSept 2020 - View certificate

Python for Data Science and AI
CourseraSept 2020 
The Data Science Course 2020: Complete Data Science Bootcamp
UdemyJul 2020
Advanced Google Analytics
GoogleSept 2021
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