Shams Arifeen

Experience

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  Kohinoor Chemical Company (Pvt) Ltd.

  Mar 2013 - Dec 2016

  Brand Executive

  * Brand custodian of the legendary brands like Tibet Detergent Powder, Tibet Beauty Soap, All the winter care products (Petroleum Jelly, Tibet Pomade, Lip gel), Xpert Dish Wash Bar, Powder & Liquid, Tibet Chandan Attar.* Joined the company as Officer- Brand in 2013. Promoted to Junior Executive-Brand in 2014. Excellent performance record again paid off in 2015, as Management awarded promoted as Executive- Brand.* Launches successful brands like:- Homecare Item: Tibet Rose & Lemon Detergent Powder, Xpert Dish wash Bar, Xpert Dish wash Liquid.- Personal Care Item: Rebranding Tibet Luxury Soap, Fruity Color Chap stick, Rose Glycerin. Show less

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  Olympic Industries Limited

  Dec 2016 - Jul 2021

  * Brand Lead for the largest portfolio of the Company (SUN Group) which generates 70% revenue of the company and has 25% market share of the total biscuit industry in Bangladesh.* Maintaining the balance between securing industry growth of the existing items and continuously introducing new items to capture more market share.* Nurturing the giant brands like: Olympic Energy Plus Biscuit, Nutty Biscuit, Tip Biscuit, First Choice Biscuit, Lexus Crackers, Biscotti Cookies, Soft Cake, Pulse Candy, Foodie Noodles, Knock Wafer etc.* Manage and maintain the Agency and Digital Media Communication of the company. Show less

  • Assistant Brand Manager

    Jul 2018 - Jul 2021

  • Senior Brand Executive

    Dec 2016 - Jun 2018
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  IFAD Multi Products Limited

  Jul 2021 - Mar 2023

  Category Manager

  * Category Lead for Biscuit, Bakery and Noodles portfolio; Secured 40% top-line growth in FY 2021-22.* Restructuring the whole Biscuit Portfolio of the company (in terms of product feature, added value, price and weight rationalization) and making it competitive in the market.* Effectively implementing bottom-line improvement initiatives (work on P&L and Price Cascading).* NPD/EPD of 10+ Brands in the Biscuit and Noodles segment within two years which contributes to 35% revenue of the company. Show less

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  Natura Care Limited

  Mar 2023 - now

  Marketing Manager

  * Setting up Marketing Function and Overall Business Management of the company.* Leading the Marketing team along with Trade Marketing & Business Development functions.* Build strategic fundamentals - Category planning, Brand Positioning, Portfolio Mapping.