Swati Agrahari

Experience

• 

  Airtel

  Oct 2013 - Dec 2013

  Market Research Intern

  Objective - To Identify and recommend reasons behind drop of sales of FR (475) productSales & Distribution-- Analyzed segmentation, targeting and positioning of FR (475) in market - Recommended push strategy to the company to motivate retail distributor to sell the product Market Research & Strategy-- Conducted Market Survey with 100 customers and 50 retailers on Service quality of FR(475)- Recommended steps to improve product strategy in Beltola, Guwahati

• 

  Hindustan Petroleum Corporation Limited

  Apr 2015 - May 2015

  Summer Marketing Intern

  Project - To enhance the Brand value and improvement of services in CLUB HP STAR outlet• Analyzed sales transaction report of Bandra and Nepean sea outlet for finding the variances• Trained 25 employees of Bandra outlet on subject of customer service• Concluded market survey from 400 customers on parameters like service quality, employee behavior• Identified and communicated gap between customer expectation and management perception• Recommended strategies to implement the HP way in the outlet for enhancing customer experience• Achieved the service delivery time of 3 minutes as promoted by the brand• Appreciated by mentor for project and awarded with Letter of Recommendation Show less

• 

  Bharat Petroleum Corporation Limited

  May 2016 - now

  - Accomplished B2B Sales and Revenue Manager with expertise in the eastern Madhya Pradesh region- Successfully oversee sales operations across various industries, generating an annual turnover exceeding 434 crores- Manage a diverse client base of 500+ B2B customers autonomously, ensuring exceptional service delivery.- Coordinate seamlessly with cross-functional teams to optimize supply arrangements.- Proficiently handle the complete sales cycle for each client, ensuring high satisfaction and retention rates- Achieved top 10 market share growth nationally within the product category.- Dedicated to driving business success through strategic sales management and collaborative teamwork.- Demonstrated exceptional financial acumen by delivering a net margin increase of 25 crore and achieving an outstanding 120% year-on-year growth in the last fiscal year. Show less  Sales and Brand image improvement of Bharatgas (LPG) in eastern MP- Conducted BTL marketing activities to promote the Bharatgas brand in rural market- Created awareness about the brand promise in assigned area- Improved brand image of Bharatgas resulted 8% sales increment equivalent to 35 lacs of revenue- Planned and executed consumer engagement programs and gained 4% market share- Structured and rolled out media marketing on digital booking resulted 10% increment in 2 months - Experienced to manage distributorship network of 90+ and consumer base of 12 lakh+ Achieved sales growth of 35% in commercial segment with different strategies resulted in 5% Market share gain across industry Show less  Building brand of newly launched Shopongo, E-Grocery business of BPCL across Pune city- Planned and executed B2C BTL marketing campaigns and enrolled consumer base of 10K+ in 6 months- Analyzed P&L of each campaign and promoted most effective campaigns aggressively- Conducted focused group survey with initial consumer base on user experience- Analyzed and articulated traffic activity on Shopongo (E-Grocery) website and app Achieved 200+ organic orders per day and expanded across Pune city in 8 months Show less

  • Area Marketing Manager

    Apr 2022 - now

  • Marketing Manager

    May 2018 - Mar 2022

  • Brand Manager

    May 2016 - May 2018