Jean-Marc Serex

Experience

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  McDonald's Corporation

  Jun 2005 - Jul 2006

  Crew

  Front of House– Kitchen – Service

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  Baur au Lac

  Jun 2010 - Dec 2010

  Food And Beverage Intern
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  Caprices Festival

  Mar 2011 - Apr 2011

  VIP Staff

  "Bar des Artistes" (only accessible to VIPs and performing artists)

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  Grand Hyatt Shanghai

  Jan 2012 - Jul 2012

  Marketing Communication Coordinator

  Responsible for the efficient running of the department in line with Hyatt Corporate Strategies and brand standards, whilst meeting associate, guest and owner expectations Assisted operationally and administratively in the achievement of department’s pre-determined sales and revenue targets.To develop, implement, monitor and evaluate the hotel’s marketing communications strategy, including advertising, promotions, public relations, graphics and collateral, so as to support the marketing objectives for the hotel and maximise the hotel’s positive exposure in local, national and international markets.Marketing Communications and Public Relations- Press releases- Site inspections and ENTs- Social media- Online promotions for English media and magazines- Collaborating with Shanghai Chamber of Commerce, Consulates and Expatriate Groups Show less

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  Krabi Spesialisten Co.Ltd

  Nov 2012 - Jul 2013

  Sales and Products Representative

  Key role in increasing income and revenue by managing and negotiating with agencies and wholesaler, generating leads, qualifying prospects and managing sales of products and services. Responsible for accounts from the UK, France, Germany, Austria, and Switzerland.

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  Booking.com

  Jun 2014 - Nov 2018

  Consulting key partners within the accommodation industry in optimizing their business performance, maximizing their revenue and improving their customer satisfaction.Responsibilities: Evaluated local market characteristics, trends and drivers, and effectively prioritized and managed the performance of a portfolio of accounts to business valueInformed and consulted key accommodation partners in regards to their business performance, market opportunities, and industry trendsEmpowered partners on how to use tools and available products of Booking.com with the goal of optimizing their performance on the platform and creating a prolific experience for Booking.com’s customersProvide support to new and existing accommodation partnersCreated value for key accommodation partners by identifying, clarifying and prioritizing needsCreating quantity and quality reports on results and performance for information support to Booking.comPromote the Booking.com BV brand name and its online reservation services to hotelsResponsible for area coverage;Inform hotels and advise on market trends, availability, and supply;Rate checks and competitor checks;Liaison person for key partners to contact;Providing key partners with business-relevant information;Organize and coordinate Tourist Trade Fair visits to liaise with hotels; Show less

  • Account Manager

    May 2016 - Nov 2018

  • Hotel Coordinator

    Jun 2014 - Apr 2016
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  MSC Cruises

  Dec 2018 - Oct 2022

  Key Account Manager

  Manage and develop an accounts portfolio of strategically important and large travel agencies/tour-operators to deliver assigned sales targets. Participate in the definition and planning of Switzerland office’s overall sales strategy, focusing on business-to-business activities consistently with budgeted revenue expectations. • Maintain and nurture relationship with existing portfolio of key accounts including regular face-to-face meetings;• Represent the interests of accounts while simultaneously acting as spokesperson in explaining, enforcing and defending the pricing, sales strategy and distribution approach (commission and incentive) for MSC Cruises; • Ensure regular and constant contact with accounts to review and steer sales trends and overall performance. Present and convince accounts to advertise, communicate and sell MSC Cruises’ latest sales offer especially promotions; • Plan individual travelers’ sales actions and group tours business while ensuring optimal investment support from accounts in terms of advertising or pre- and/or post cruises arrangements (such as flights, hotels, etc.); • Manage co-marketing requests from accounts. Track return on investment of related allocated subsidies; • Monitor and report on competitors’ actions;• Attend and represent the Company at trade fairs and other accounts- or industry- related events. Perform product presentations.• Define and execute co-marketing plans. Review performance of activities and ensure adequate control is in place;• Co-lead the price definition of and proposals compilation for group tours business including negotiations with headquarters. Track, steer and report on performance of group tours business on regular and constant basis;• Participate in the definition of agent-specific promotional actions. Show less

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  Explora Journeys

  Nov 2022 - now

  Business Relationship Lead – DACH