Kate Good

Experience

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  Olympic Regional Development Authority

  Sept 1998 - Sept 2000

  Event Marketing Manager
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  Stonewall Kitchen

  Jan 2000 - Jan 2005

  Manager of Retail Marketing and Promotions

  As a Manager of Retail Marketing and Promotion, I was responsible for driving traffic to all retail stores through marketing initiatives that allowed us to engage our target audience and enhance the SWK brand experience. I was responsible for the development of retail marketing strategies for all store openings, existing store events, market optimization, local marketing, store signage and public relations activities. I managed the development and execution of all retail marketing initiatives ensuring the strategic content and creative treatment accurately, effectively and appropriately reflected a clear and concise message across all channels. Show less

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  Pierce Promotions

  Jan 2005 - Jan 2007

  Senior Client Services Manager

  Created, managed, and executed promotional programs and experiential events, and built relationships by working directly with clients to develop programs, marketing plans and events that enhanced and promoted client’s brand.

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  WEX

  Apr 2007 - Dec 2017

  Contributed to the management of marketing programs to effectively build the business and drive brand equity via the use of multi-channel marketing campaigns. Provided product marketing direction and vision for a leader in healthcare cloud software and payment solutions. Oversaw the strategic development of marketing programs and plans to meet company goals. Responsible for the development of marketing plans for several lines of business including WEX Fleet, WEX Virtual Payments, as well as for various clients.

  • Senior Marketing Communications Manager

    Jan 2012 - Dec 2017

  • Senior Product Marketing Manager

    Apr 2007 - Nov 2017

  • Senior Marketing Manager

    Apr 2007 - Jan 2012
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  Hannaford Supermarkets

  Nov 2017 - now

  Manager, Retail Programs

  Develop innovative marketing strategies and lead the development and execution of integrated marketing programs that attract new customers, inspire loyalty and drive profitable market share growth for large global food retailer.