Ryan Schneider

Experience

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  Salva O'Renick

  Jul 2012 - Apr 2016

  Marketing Coordinator

  My role is to:- Implement marketing strategies to drive agency brand awareness, through email, PR, lead generation campaigns, content, social media, industry associations and more- Integrate with sales in the creation of new business materials and pitch decks- Assist in the creation of content that promotes thought leadership in sales and marketing alignment- Manage agency social media channels- Manage and recruit agency interns, who assist in the development and implementation of marketing strategies- Implement digital strategies to help clients drive awareness, capture leads and convert customers, including content, email, lead generation campaigns, social media- Design and implement paid media campaigns for clients to drive leads and customer conversions- Deliver and analyze analytics to identify strategic gaps and opportunities for client campaign optimization Show less

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  Will & Grail

  Apr 2016 - Mar 2018

  Digital Marketing Strategist

  My role is to:- Implement digital strategies to help clients drive awareness, capture leads and convert customers, including content, email, lead generation campaigns, social media- Design and implement paid media campaigns for clients to drive leads and customer conversions- Deliver and analyze analytics to identify strategic gaps and opportunities for client campaign optimization- Create strategy for the development of content campaigns to drive leads and thought leadership for clients- Manage and recruit agency interns, who assist in the development and implementation of marketing strategies Show less

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  Saint Luke's Health System

  Mar 2018 - Oct 2024

  My role is to:- Lead email and marketing automation strategy and development for marketing campaigns and events. Build emails within Eloqua and Act-On using designed email modules and templates.- Build website and campaign landing pages within Drupal and Eloqua. Also making necessary website adjustments, including adding new content, metadata and SEO updates, webform changes, and vanity URLs.- Monitor and analyze a variety of marketing data sources, including Google Analytics, Google Tag Manager, Act-On, Eloqua, Healthgrades CRM, and consumer awareness and serviceline preference metrics.- Monitor and identify website user behavior, marketing conversion metrics, and SEO performance.- Monitor and update a marketing dashboard to allow information to be easily and consistently shared with and understood by hospital and health system leadership and other key stakeholders. Show less

  • Marketing Director

    Aug 2021 - Oct 2024

  • Marketing Manager

    Mar 2018 - Aug 2021
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  BJC Health System

  Aug 2024 - now

  Manager, Analytics, Media Buying & Digital Acquisition