Steve (Ralf) Mardeis

Experience

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  Mannesmann Mobilfunk GmbH

  Apr 1991 - Dec 1997

  Senior Berater

  As senior partner manager, I built up the area and was able to shape it significantly.I was responsible for the communication strategy, the media budget of over 5 million euros and working with external partners to strengthen the brand image and reach of D2, taking into account jointly agreed sales goals.

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  Mannesmann Autocom GmbH

  Jan 1998 - Dec 1999

  Head of Communication

  In the innovative start-up of the Mannesmann Group, I developed the brands of the b2c and b2b traffic management products and was responsible for selecting the agencies for advertising, media planning & below the line measures.An exciting challenge for me to position a

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  Callasong.de AG

  Jan 2000 - Dec 2001

  Direktor Marketing

  When the Internet hype started, I was fascinated by callasong AG's offer to set up a music service.In addition to continuously adapting the business plans to dynamic market developments, I was responsible for all corporate communications in the company.This included in particular online advertising, a completely new and therefore very exciting area for me and many others. This shaped my further professional career and development to this day.As Marketing Director, I have already been nominated as future CMO. A few months later, the internet bubble burst. Even though we were about to conclude an investment in the Bertelsmann Group, our investor was unable to provide further funds.As part of the insolvency proceedings, the CEO, another investor and I took over the platform and founded moving primates GmbH. Show less

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  Moving primates GmbH

  Jan 2002 - Feb 2009

  Leiter eCommerce Unit

  As a co-founder of the GmbH, I developed the "eCommerce unit" before launching Google Ads.We have acted as the outsourced marketing department for Streatware online shops and Europe's largest factory outlet, haburi.com.Alba Moda, a women's fashion online shop, was won as a customer in 2005 and has been looked after for over 10 years.We also received recommendations within the Otto Group and won other companies from the group as customers.

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  PeakPoint GmbH

  Feb 2009 - Feb 2019

  Geschäftsführer

  Even before the management buy-out, the agency had a strong customer base in fashion brands and online shops.With the founding of PeakPoint, this position was successfully expanded, especially with UK customers like Coast, Karen Millen, Oasis, and New Look.We also served as the market leader in the outlet trade, Vente Privee, for almost 10 years (German market only). The affiliate channel became the strongest channel in terms of quality and quantity, surpassing Google Ads, Facebook, and Instagram, with consistent triple-digit growth rates.The agency developed affiliate marketing, Facebook and Instagram campaigns, and established influencer marketing as a key channel for some brands.In 2017, PeakPoint GmbH ranked 6th among the top 10 affiliate marketing agencies (iBusiness). Show less

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  Effinity GmbH DE

  Mar 2019 - Jun 2022

  Co-Founder & Managing Director

  After 10 years of close cooperation, the Paris-based online marketing company founded Effinity S.A. in February 2019. 50% of the company shares acquired.Due to a pandemic-related (forced) stay as Managing Director in Indonesia and an adjusted corporate strategy of Effinity S.A. Effinity GmbH was closed in June 2022.

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  BaliAIcollective

  Aug 2022 - now

  AI enthusiast

  Bali AI Collective -Initiative in Bali, Indonesia, dedicated to the advancement of artificial intelligence and sustainable technology development. It brings together local experts, international practitioners and communities to share knowledge and resources and develop innovative solutions to global challenges. Let's share the potential, opportunities, but also the risks and influence of AI on society and working life!

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  THE.AMAZING.NEW

  Sept 2024 - now

  Managing Partner | THE.AMAZING.NEW

  THE.AMAZING.NEW. As architects of digital transformation, we help companies realize their full potential. What makes us special? We combine years of practical experience with strategic advice and the best specialists from all over the world. Our findings do not come from theoretical models, but from successfully implemented projects in the digital world. This practical expertise flows into each of our disruptive strategies.In order to implement these strategies quickly and effectively, we have the Digital Task Force as a unit. She is our agile team of experts who react flexibly to your requirements and develop solutions in a timely manner. While traditional consultancies often stop at strategy development, we take the crucial step further: we implement what we recommend. This combination of strategic advice and operational implementation strength makes us your ideal partner in digital transformation.Whether digital strategy development, building a strong online presence, disruptive online marketing or optimizing business processes - we accompany you holistically from the first idea to successful implementation, always with a focus on measurable success and sustainable growth. Show less