
Olga Solonenko

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About me
Business Development | Marketing | Strategy in real estate
Education

Strategies for effective marketing. Marketing 3.0
-Federal Leader Group, Moscow
Belarusian National Technical University
1999 - 2005Master's degree management
Experience

BTA Bank
Jul 2005 - Nov 2009I ran a growing business catering to small business customers from searching for potential clients, making sales, providing exceptional service to offering financing options. I was authorized to make loan decisions. deployment of EBRD technology for financing small business
Head of SME Department
Aug 2007 - Nov 2009financial analyst (small business)
Mar 2006 - Aug 2007EBRD microfinance trainee
Jul 2005 - Feb 2006

Belarussian Bank of Small Business
Dec 2009 - Dec 2010Head of Products and methodology Department- Developed Business processes and methodology from scratch (resulted in complex of documents regulating loans and transactions businesses) - Participated in products development and pricing- Prepared the bank for central bank audit (successfully completed)- Leaded the project of software development for frontline credit experts (successfully launched)

BelRosbank
Dec 2010 - Jul 2013- Achieved growing business results with SME customer segment organizing and fulfilling full cycle of small business clients search, sales, service and financing - Ran loans business - Participated in product/processes development- Made financial modelling, business analysis, underwriting- Supported M&A transactions between banks. Launched loans business with small business clients from scratch: - business-processes - technology - rules of defining creditworthiness - pricing- product development, etc. Fulfilled business analysis and underwriting.
Deputy Head Of SME Department
May 2012 - Jul 2013Head Of Loans technology Department
Dec 2010 - May 2012
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Alfa-Bank (Belarus)
Jun 2013 - Jan 2015Deputy Head of small business department- Achieved growing business results with SME customer segment during merger process organizing and fulfilling full cycle of small business clients search, sales, service and financing - Developed and launched loans methodology and technology - Participated in product/processes development- Made financial modelling, business analysis, underwriting.

Alfa-Bank
Jan 2015 - Jan 2024Deputy Head of small business department/Head of small business developmentAchieved significant milestones:- Fastest market growth resulting in x5 active customers, 14% market share, 3rd place overall, team grew from 40 to 250+ employees;- 25% market share in the new-to-market customer segment;- Established 5 strategic partnerships;- Gradually increased LTV and built a new sales stream with almost zero CAC;- Led the brand to top-of-mind position for small businesses;- Led the brand to #1 position in business events industry. These results were achieved through the following activities:- Launched an ecosystem of disruptive new-to-market non-financial services, partnerships, and cobrands with market leaders;- Launched and scaled up intracorporate start-up from scratch: sub-brand named Client Club aimed at creating extra value for SME clients, networking and establishing supportive business community;- Launched 1st free Academy of Business for customers;- Contributed to increasing customer loyalty and declining overall CAC through recommendations;- Established and managed one of the leading centres of competencies - sales, service, internal HRD, employee motivation systems, SME business models/ industries research;- Represented the voice of business in products, processes, mobile app, web-bank development- Managed B2B marketing, event, and brand reputation. Gave public speeches as a brand ambassador. Show less

HAPIC LTD
Jan 2024 - Jun 2024Sales and Marketing Teamlead-preparation of organisation to sales launch from scratch in multiple channels (hunters, partnerships/introducers, affiliates, etc.) - marketing preparation of organisation to Go-to-Market after operational launch (strategy, brand platform, market research, custdev, marketing plan by channels, events, etc.) - strategic session facilitation

Aston Homes
Aug 2024 - nowHead of Business Development- organisation of sales system from scratch- marketing strategy development and execution from scratch- wrapping up as a product marketing, sales, investment financial models in real estate development - strategic financial modelling, unit economy calculations, P&L

Real Onyx Development Group
Dec 2024 - nowMarketing Manager- marketing strategy development and execution from scratch- events, PR, community
Licenses & Certifications

Crucial Conversations
VitalSmarts
Organization Performance model
HPO Global Allience
The 7 HABITS OF HIGHLY EFFECTIVE PEOPLE.
Smart Values
The Harvard Principles of Negotiation
Federal Leader Group
CAE
Cambridge Assessment EnglishJun 2016
Situational Leadership by Paul Hersey
Federal Leader Group
Effectiveness principles
Federal Leader Group
Extraordinary Coach
Zenger Folkman
Honors & Awards
- Awarded to Olga SolonenkoExcellence in Leadership in Central and Eastern Europe 2020 and "Best Bank in Belarus" Euromoney jan. de 2020
- Awarded to Olga SolonenkoOutstanding Crisis Management Global Finance Magazine 2020
- Awarded to Olga SolonenkoBest Bank in CIS Euromoney Awards for Excellence 2019 jan. de 2019
- Awarded to Olga SolonenkoThe World’s Best Consumer Digital Banks in Central and Eastern Europe 2019 Global Finance jan. de 2019
- Awarded to Olga SolonenkoThe World’s Best Corporate/Institutional Digital Banks in Central and Eastern Europe 2019 Global Finance jan. de 2019
- Awarded to Olga SolonenkoBank of the Year The Banker jan. de 2018
Volunteer Experience
Mentor for social enterpreneurs
Issued by Dobra Foundation on Jun 2021
Associated with Olga SolonenkoFundraising Volunteer
Issued by DŌBRA Impact Venture Studio on Jun 2024
Associated with Olga SolonenkoFinance Analyst
Issued by Soula on Jan 2023
Associated with Olga SolonenkoMarketing Manager
Issued by SilverMate AI-Powered Memoir Assistant on Jun 2024
Associated with Olga Solonenko
Languages
- enEnglish c1
- spSpanish
- chChinese hsk-2
- ruRussian
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