Krista Lieber

Experience

• 

  Enterprise Rent-A-Car

  Dec 2001 - Aug 2004

  In-House Sales Rep

  • In-house representative at State Farm, Farmers, Safeco, Liberty Mutual, Fireman’s Fund insurance companies• Managed reservations for insured, claimant, and personal employee rentals • Performed in fast-paced work environment in customer service satisfaction• Employee of the month 7/2002• Performed competitively against permanent employees in rental turnover for my designated accounts • Increased rental turnover significantly in State Farm account in 2004 (had to add 10 rentals to their fleet alone) Show less

• 

  Anheuser-Busch

  Jan 2006 - Nov 2014

  • Manage team of consultants to support 150+ A-B distributors in strategic sales & delivery route planning; nightly routing processes; fleet optimization, and warehouse support• Manage mult projects simultaneously;w/ability to schedule/prioritize based on urgency• Manage billing, T&E reporting, revenue tracking $100k+ for teamNetwork w/outside vendors & A-B depts to build relationships to successfully coordinate/schedule implementationsConsult Owners, Ops/Sales Mgrs to analyze opps to better operations regarding fleet, personnel, and routing/selling strategies• Complete intense Strategic Analyses for wholesalers to provide suggestions for efficiencies; demands deep understanding of distributor’s operations/process• Manage training/implementation/on-going maint in software for distributors’ fleet & 3rd-party vendor warehouse systems• Develop models for WOD Logistics on various company initiativesPilot Sales Segmentation initiative w/targeted wholesalers; facilitate regular mtgs with DMs/wholesalers to abide by schedule/complianceCoordinate ABR.com “cloud” upgrades & monitor success of each testing phasesAssist Beta-testing of software for next-version enhancements & upgrades to remain current – requires in-depth technical knowledge of software capabilitiesCoordinated w/Citrix/server/IT/firewall teams to rectify server issues on “cloud”, schedule routine maintManage Sales, Training and Marketing w/dept revenue goal $2.415M• Host Best Practice discussions & training workshops (20-30 attendees)• Formulate training manuals/How-To’s for dept/wholesaler• Record demo presentations in Captivate for wholesalers via A-BU website• Create Sales pamphlets/presentation materialManaged transition from 1-800 number to Softek vendor• Facilitated regular meetings w/team for training/expectations/follow-up• Reduced employee OT by 90% and dropped/pending tickets by 50%• Provided on-call support after-hours during transition for technical asst to IT teams/wholesalers Show less • Manage multiple (70+) projects simultaneously, requires ability to schedule while prioritizing urgency• Complete Strategic Analyses for wholesalers’ re-routes; through intense analytical research provide suggestions for cost savings/efficiency; demands deep understanding of distributor’s operations/process and knowledge of Roadnet software• Work with the wholesalers to create ‘what-if’ scenarios to uncover potential savings, then model in the software• Integral part in Sales Segmentation initiative with targeted region wholesalers; regular presentation meetings with DMs• Participated in SOT (Sales Opportunity Team) Analysis & Score the Store in St. Louis Convention & Super Bowl; surveyed random A-B accounts in various wholesaler’s market for competence• Work with WOD Logistics on various operation initiatives/projects Show less

  • Project Manager, Business Development

    May 2012 - Nov 2014

  • Routing Consultant, Wholesaler Services

    Jan 2006 - May 2012
• 

  Profile Technology Inc.

  Nov 2014 - now

  Director Of Marketing And Business Development

  • Marketing and communications catered to primary and secondary wood market (mainly sawmills, pallet recyclers/manufacturers)• Design ads for all of our magazine articles, year-round (American Lumber & Pallet, Pallet Central, Pallet Enterprise, and Lumbermens)• Create content and add new product information to company website, along with its continued maintenance (SEO analysis, product updates)• Prepare travel and presentation materials (design booth display, flyers, product samples, informational brochures, etc.) for company to exhibit at annual conferences (NWPCA, ALC, WPA, Richmond Expo)• Work with NWPCA bi-annually to create auction items to raise money for the organization• Attend regular meetings with owners to discuss potential enhancement opportunities in sales and marketing• Work with owners to find trends in our industry, market and sales; including new approaches on how to gain new customers, as well as gain competitive advantage • Create marketing email blasts to over 2,000 customers to promote sales (promos, competitive advantage messages, i.e.) • Create and maintain social media presence for the company (Facebook, LinkedIn, etc.)• Recruit and interview new hires for part-time office and warehouse support (machinist, CSR, Bookkeeper)• Organize quarterly communications meetings for employees: PowerPoint presentations of company-wide metrics, performance analysis, product/machine updates, personnel announcements, etc.• Maintain positive employee-company morale via Happy Hours, monthly meetings, holiday parties, birthday celebrations, incentives, i.e. Show less