Meghan Rygg

Experience

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  Meghanrygg.com

  Jan 2000 - Nov 2018

  Freelance Brand Strategist, Creative Director and Writer

  Putting my creative chops to work for clients, agencies, and friends in need for more years than I care to count.Clients and Brands: The Perot Museum of Nature and Science, Wells Fargo, Freeman, Compass, Tate & Lyle, Simply Essentials, SunTree Snack Foods, RKD, Domtar, Two Trees Distilling, Blue Surfer Girl• Strategized, concepted, and provided copywriting for independent clients and advertising agencies• Wrote copy for web, museum exhibits, magazines, B2B collateral, and direct mail Show less

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  CompUSA

  Jun 2006 - Apr 2007

  Creative Manager

  I started thinking about the pictures as well as the words. I managed a team of 18 creatives, acted as my Creative Director’s right hand, and collaborated with our CMO. I presented creative to the CEO and found out that you really can appear confident — even with a stomach full of butterflies.• Provided creative direction for internal team and agency partners• Led a team of 18 creative supervisors, art directors, and copywriters• Collaborated with Creative Director, merchandisers, and executive team to establish promotion and messaging focus for FSI and other print advertising Show less

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  Javelin Agency

  Apr 2007 - Jul 2013

  Associate Creative Director/Senior Copywriter

  I looked at the big picture and the details. I concepted, collaborated, presented, convinced, motivated, and sold. I mentored my team, I supported my CD, and I made clients happy. I did it all day, every day. And I did it with a smile (usually).Clients: AT&T, AT&T Small Business, ING, Michaels, Mitsubishi, PepBoys• Managed day-to-day creative for a $4M AT&T Business Solutions account• Provided creative direction, led a team of 4 copywriters and art directors, and wrote copy for AT&T Business • Solutions, AT&T U-verse CLM, AT&T DSL, AT&T eServices/eSupport, Mitsubishi, and ING accounts• Created test plans, reviewed results, and optimized future campaigns in partnership with analytics and client service teams• Planned annual editorial calendar for AT&T Up To Speed eNewsletter • Oversaw strategy and creation of Mitsubishi’s first monthly eNewsletter Show less

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  Redonk Marketing

  Jul 2013 - Mar 2015

  Creative and Brand Strategist/Associate Creative Director

  ​​I obsessed over the customer experience and helped lead an amazing team to deliver great work for our clients. Add a sprinkle of social marketing, a bunch of creative strategy, lots of laughter, and an abundance of coffee, and you have a pretty good idea of what my day-to-day looked like.Clients: Dell, MetroPCS, Salude, Manhattan Prep• Led project discovery consisting of stakeholder interviews, brand and competitive research, business goal setting, content audits, customer journey mapping, persona development, and user story/flow creation• Partnered with UX team and developers to ensure strategy and creative met user needs and could be executed within technical parameters• Developed MetroPCS email nurture strategy to onboard new customers• Wrote creative briefs and content for all digital and print creative, including websites, email, videos, presentations, and new business proposals Show less

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  Rent-A-Center

  Apr 2017 - Mar 2018

  Senior Director of Brand Marketing

  I directed every aspect of creative and messaging for the Rent-A-Center brand. I oversaw multi-million dollar budgets and managed relationships with our agencies. I revitalized our brand positioning in Puerto Rico and launched a new employer brand in the U.S. I did it all while building a team that never stopped striving to be better than we were the day before.• Led a team of 12, overseeing brand strategy, messaging, in-store marketing, Hispanic marketing, and internal creative • Set creative and messaging strategy for campaigns based on consumer insights, creative/message testing, and previous performance • Introduced cross-channel Customer Lifecycle messaging strategy based on analysis of customer attrition studies and Voice of the Customer data • Overhauled email template creative, resulting in second highest Click-to-Open Rate at launch and reduced unsubscribes• Launched new brand positioning and channel strategy in Puerto Rico• Oversaw creative development and ensured campaign integration across agencies and channels (digital, print, and mass) • Led development of consumer research to determine value propositions, sales offers, and messaging for customers and prospects• Collaborated with agencies and stakeholders to identify opportunities to improve positioning and drive traffic, conversion, and retention Show less

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  New Western

  Nov 2018 - May 2022

  Senior Director of Marketing

  I took on a new industry and fell in love with the world of real estate investing. I owned branding, messaging, and creative development for New Western and Sherman Bridge Lending. I turned around our online reputation, rolled out a national event strategy, added PR to my repertoire, and rebranded the company in the middle of a global pandemic. I tackled new challenges every day and when I was done I asked for more. • Directed all aspects of New Western brand during a period of explosive growth when the company achieved 70% YOY revenue growth• Conducted research, created customer personas, and mapped customer journeys for Sherman Bridge Lending within first 90 days of hire• Led New Western brand re-positioning and visual identity refresh in 2020, including website launch that resulted in an 11.85% increase in web lead conversion• Managed public relations for New Western, Sherman Bridge Lending, and HomeGo; achieved recognition as a 2021 and 2022 Inc. 5000 Fastest-Growing Private Company, 2021 BBB Torch Award for Ethics Finalist, and 2022 Great Place to Work, as well as numerous national and regional media placements• Established organic social media strategy resulting in follower growth of 80% on Instagram, 50% on LinkedIn, and 20% on Facebook• Created the brand reputation strategy resulting in a 181% increase in positive online reviews and increasing New Western's Facebook rating from 3.2 to 4.5 stars and BBB rating from 2.8 to 4.2 stars• Introduced Voice of the Customer program and case management process to effectively address negative customer experiences • Developed REI on Tap event branding and strategy resulting in 100+ networking events hosted across 16 cities and 10 states and generating 900+ Eventbrite followers and 3,300+ Meetup members• Launched email nurture programs for New Western and Sherman Bridge, including a bi-weekly newsletter to investors averaging 40%+ open rate and resulting in a 135% increase in website traffic from email Show less

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  Rygg Consulting LLC

  Aug 2022 - now

  Co-Founder

  Living my best life working with my other half. We decided to combine forces and make our respective side gigs legit. In August 2022, we founded Rygg Consulting LLC and serve clients that run the gamut from startups to global organizations in the tech, hospitality, real estate, and event industries. • We provide brand strategy, content strategy, web development, and copywriting services• Projects include websites, pitch decks, long-form content, bios, and more