Leanne S.

Experience

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  Various businesses

  Jan 2005 - Jan 2006

  Graphic designer

  provided various graphic design services for numerous small and corporate businesses

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  Jeffrey Simbrow Associates

  Jan 2005 - Jan 2005

  Graphic designer

  provide graphic design work

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  Reactor Art + Design

  Jan 2005 - Jan 2005

  Graphic designer

  works with directors and designers to provide graphic design work and proposals.

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  Concrete Design Communications

  Jan 2005 - Jan 2005

  Graphic designer

  provide graphic design assistance

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  Toronto Region Board of Trade

  Jan 2006 - Jan 2007

  Graphic designer . web administrator

  Graphic Design and Web Administration for LCD screens, email boards, websites, print advertisements etc.

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  Artisan Complete Limited

  Jan 2007 - Jan 2009

  Graphic designer

  provides graphic design artwork on industrial and structural POP merchandising.works directly with structural and industrial designers to produce innovative in-store displays.provides renderings and graphic proposals for possible clientelle.building hires production art based on approved rendering concept.illustrator - photoshop - acrobat - indesign

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  Lilee designs

  Jan 2007 - now

  Creative director • designer • owner

  lilee designs is a creative design agency producing innovative, high quality projects. Putting pride, dedication and hard work into each piece, lilee designs focuses on every client's needs and specifications.Each design provides a tailored process with detailed research, insight and creative ideas. Working daily with each customer to assure they achieve their maximum goals.Explore more design options and inspirations and work with lilee designs today.Looking forward to working with you!lilee designsscala@lilee.cawww.lilee.ca Show less

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  Family Dollar

  Jan 2011 - Jan 2014

  Communicate with suppliers and buyers to produce accurate and effective packaging materials working directly with production/project coordinators, distribution warehouse, photography studios and external creative agencies to execute various artwork for labels, packaging and POP structures, over entire private brand lineups.Conceptualize and execute private line developments for in-store executive walk throughs and the proposals of effective, engaging and visually appealing in-store packaging and point of purchase materials.Coordinating, directing and designing packaging art, image editing, and style guide creation and development through print on private brand labels. Show less

  • graphic designer

    Jan 2012 - Jan 2014

  • production art • project coordinator

    Jan 2011 - Jan 2012
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  Compass Group

  Jan 2011 - Jan 2011

  Graphic designer

  Working in the PDC department assisting with template designs, as well as conceptualizing and producing proposals.Worked under lead designer to provide innovative booklet solutions.Worked with lead designer to design, produce, print, mock up and bind multiple page booklets.indesign - acrobat - photoshop - illustrator - prepress and print production

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  Brighthouse Financial

  Jan 2016 - Jan 2017

  Graphic designer

  Part of the core design team that initiated the brand through the launch of Brighthouse Financial. Building marketing materials, iconography, story boards and other graphic visual elements for the brand launch.

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  AXA US

  Dec 2017 - Sept 2020

  Designer • Contract

  Provide art direction, brand, illustration and design of all marketing materials to ensure brand integrity is met, in addition to developing working structure and templates in the development of the AXA brand refresh. Conceptualize, strategize and create working process and design implementation of marketing materials and the branded templates.Conceptualize, design and execute out of the box layout designs, illustrations, infographics and other visual elements across multiple formats.Assisted and conceptualized in product campaigns.Conceptualized, designed, directed and assisted in several award winning design pieces. Show less

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  Equitable

  Sept 2020 - now

  Manage client relationships organizing chargeback rates, budget draw downs, weekly timecards and collaborate with various company channels to ensure brand messaging and execution across digital, print, web and social platforms.Helped spearhead the development of the in-house agency’s creative flowchart and process workflow to oversee the creative output in developing various program initiatives, product launches and marketing collaterals.Led a team of 6 art directors, senior designers and production artists providing creative direction, strategy development, artwork review and design ideation and implementation of over 1000 collateral pieces across 10 business lines. Show less Part of the core design team that initiated the brand launch of Equitable, designing high level creative while leading the team in receiving several awards across collateral, program initiatives, and product launches from the GD USA American In-House Design Awards.Development of various style guidelines, asset libraries and templated design systems for guidance and usage on project activations allowing for creative freedom and exploratory opportunities that guide a team of creative designers and production artists through creative direction to ensure cohesive branded assets and collateral. Communicate and collaborate with businesses partners and key stakeholders to ensure strategic and effective processes and marketing alignment across company channels and business lines and present effective and innovative creative concepts that push the brand forward.Onboard teams of 2-10 new hires, providing creative direction, guidance and training on branded creative, programs, processes and to fully flush out the execution and success of the branded standards, assets and marketing materials of over 1000 assets across 10 businesses lines each year. Show less

  • creative director • head of creative strategy & design

    Jul 2023 - now

  • Art Director . Lead Designer

    Sept 2020 - Jul 2023