Jonathan Taillefer

Jonathan Taillefer

Field Marketing Coordinator

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  • Timeline

  • About me

    Founder @ Mindrefuge.ca / Growth Marketing Specialist

  • Education

    • ATM cegep de Jonquiere

      2005 - 2007
      Technique d'intégration en multimédia
    • College Ahuntsic

      2007 - 2010
      Technique en Design Graphic Graphic Design
  • Experience

    • Mosaic Sales Solutions

      Jan 2007 - Jan 2012
      Field Marketing Coordinator
    • Arkys Système

      Jan 2012 - Dec 2012
      Business Development Manager
    • Ludos Committere

      Sept 2012 - Sept 2012
      Conférencier / UX & Marketing

      Conférence au HEC Montréal dans le cadre d'un atelier sur le UX Marketing.

    • Chambre Immobilière des Laurentides

      Dec 2012 - Mar 2014
      UX UI Designer
    • Rythme Urbain

      Dec 2012 - May 2013
      Sales Representative
    • Box Strategies

      Mar 2014 - Sept 2015

      - Strategic planning with business clients- Team management (developers, UX/UI experts, community managers, etc.).- Management of special projects: product development, IoT ecosystem, etc.- Negotiation and sales - Negotiation and sales- Business proposal writing- Market development (partnership creation, networking, etc.)

      • Marketing Manager

        Jul 2014 - Sept 2015
      • Business Development Specialist

        Mar 2014 - Jul 2014
    • Openmind Technologies inc

      Dec 2015 - Oct 2019

      Product - (B2B SaaS)- Online ads campaign performance analysis- SaaS usage data analysis and recommendations- Competitive intelligence- User research - Creation of user flows + UX mock-ups- Designing landing page for lead capture- Set up and manage 75 ambassadors program- Management of agile teams in Kanban mode- Media presence as product frontman- Development of partnerships for product growth- Financial investment as project shareholder- Financial forecast- Brand & Content creation strategy- Creation of user stories for dev team- Usability testing- Product growth strategies- Pricing strategy Show less

      • Chief Marketing Officer

        Jan 2018 - Oct 2019
      • Product Owner & Co-Founder

        Dec 2015 - Jan 2018
      • Digital Marketing Expert & Project Manager

        Dec 2015 - Dec 2016
    • Self-employed

      Jan 2016 - now
      Growth Marketing Specialist

      Helping businesses (product/service - B2B/B2C) in several ways:- Plan and execute Go-To-Market strategies- Build strategic roadmap wtih KPIs- Market analysis- Create marketing automation with AI tools- New product launch- Create or optimize current user experience (SaaS, mobile app, etc)- Customer journey mapping- User research- Growth funnels - Run experiment and validate market traction- Manage budgets & team- Creating a recommendation plan for existing products / services Show less

    • Bell

      Oct 2019 - Jan 2024
      Product Owner - Customer Experience / Marketing

      - Analysis of user behavioral data- Recommendations for solution optimization- Activation, retention and referral strategies for SaaS- Automation of user research data collection- Proto-persona creation- User flow via prototypes- Creation of growth funnels

    • MindRefuge

      Jan 2024 - now
      Founder

      Helping adults with ADHD better regulate their emotions using non-traditional methods. Get a 1:1 booking with our in-house therapists or enroll in our mini-courses to overcome stress, anxiety, mood swings, lack of motivation, fear of rejection, shame, etc.

  • Licenses & Certifications

    • Workshop: Business Model & Value Proposition Canvas

      HEC Montréal
      Feb 2017
    • Certified SAFe® 5 Practitioner

      Scaled Agile, Inc.
      Jun 2022
      View certificate certificate
    • User Experience Fundamentals

      Udemy
      Sept 2016
    • GOOGLE ANALYTICS

      Google
      Jul 2016
    • How to Build Habit-Forming Products

      Udemy
      Apr 2019
    • Artificial Intelligence in Marketing

      University of Virginia Darden School of Business
      Jan 2024
      View certificate certificate
    • Growth Hacking with Digital Marketing - 2019

      Eazl
      Mar 2019
    • Atelier: Ventes B2B

      Technologia Formation - Conseil
      Jun 2016
    • BUILD YOUR BRAND - Blogging, Social Media & Relationship

      Udemy
      May 2015
    • Méthodologie Stage-Gate (développement de produit)

      Stage-Gate International
      Feb 2018
  • Honors & Awards

    • Awarded to Jonathan Taillefer
      Journal Les Affaires - PME de la semaine / Projet Hidden Place -
  • Volunteer Experience

    • Défi Gratte-Ciel - Dystrophie musculaire Canada

      Issued by Muscular Dystrophy Association on May 2014
      Muscular Dystrophy AssociationAssociated with Jonathan Taillefer