
Jonathan Taillefer
Field Marketing Coordinator

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Connect with Jonathan Taillefer to Send Message
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About me
Founder @ Mindrefuge.ca / Growth Marketing Specialist
Education

ATM cegep de Jonquiere
2005 - 2007Technique d'intégration en multimédia
College Ahuntsic
2007 - 2010Technique en Design Graphic Graphic Design
Experience

Mosaic Sales Solutions
Jan 2007 - Jan 2012Field Marketing Coordinator
Arkys Système
Jan 2012 - Dec 2012Business Development Manager
Ludos Committere
Sept 2012 - Sept 2012Conférencier / UX & MarketingConférence au HEC Montréal dans le cadre d'un atelier sur le UX Marketing.

Chambre Immobilière des Laurentides
Dec 2012 - Mar 2014UX UI Designer
Rythme Urbain
Dec 2012 - May 2013Sales Representative
Box Strategies
Mar 2014 - Sept 2015- Strategic planning with business clients- Team management (developers, UX/UI experts, community managers, etc.).- Management of special projects: product development, IoT ecosystem, etc.- Negotiation and sales - Negotiation and sales- Business proposal writing- Market development (partnership creation, networking, etc.)
Marketing Manager
Jul 2014 - Sept 2015Business Development Specialist
Mar 2014 - Jul 2014

Openmind Technologies inc
Dec 2015 - Oct 2019Product - (B2B SaaS)- Online ads campaign performance analysis- SaaS usage data analysis and recommendations- Competitive intelligence- User research - Creation of user flows + UX mock-ups- Designing landing page for lead capture- Set up and manage 75 ambassadors program- Management of agile teams in Kanban mode- Media presence as product frontman- Development of partnerships for product growth- Financial investment as project shareholder- Financial forecast- Brand & Content creation strategy- Creation of user stories for dev team- Usability testing- Product growth strategies- Pricing strategy Show less
Chief Marketing Officer
Jan 2018 - Oct 2019Product Owner & Co-Founder
Dec 2015 - Jan 2018Digital Marketing Expert & Project Manager
Dec 2015 - Dec 2016

Self-employed
Jan 2016 - nowGrowth Marketing SpecialistHelping businesses (product/service - B2B/B2C) in several ways:- Plan and execute Go-To-Market strategies- Build strategic roadmap wtih KPIs- Market analysis- Create marketing automation with AI tools- New product launch- Create or optimize current user experience (SaaS, mobile app, etc)- Customer journey mapping- User research- Growth funnels - Run experiment and validate market traction- Manage budgets & team- Creating a recommendation plan for existing products / services Show less

Bell
Oct 2019 - Jan 2024Product Owner - Customer Experience / Marketing- Analysis of user behavioral data- Recommendations for solution optimization- Activation, retention and referral strategies for SaaS- Automation of user research data collection- Proto-persona creation- User flow via prototypes- Creation of growth funnels

MindRefuge
Jan 2024 - nowFounderHelping adults with ADHD better regulate their emotions using non-traditional methods. Get a 1:1 booking with our in-house therapists or enroll in our mini-courses to overcome stress, anxiety, mood swings, lack of motivation, fear of rejection, shame, etc.
Licenses & Certifications

Workshop: Business Model & Value Proposition Canvas
HEC MontréalFeb 2017- View certificate

Certified SAFe® 5 Practitioner
Scaled Agile, Inc.Jun 2022 
User Experience Fundamentals
UdemySept 2016
GOOGLE ANALYTICS
GoogleJul 2016
How to Build Habit-Forming Products
UdemyApr 2019- View certificate

Artificial Intelligence in Marketing
University of Virginia Darden School of BusinessJan 2024 
Growth Hacking with Digital Marketing - 2019
EazlMar 2019
Atelier: Ventes B2B
Technologia Formation - ConseilJun 2016
BUILD YOUR BRAND - Blogging, Social Media & Relationship
UdemyMay 2015
Méthodologie Stage-Gate (développement de produit)
Stage-Gate InternationalFeb 2018
Honors & Awards
- Awarded to Jonathan TailleferJournal Les Affaires - PME de la semaine / Projet Hidden Place -
Volunteer Experience
Défi Gratte-Ciel - Dystrophie musculaire Canada
Issued by Muscular Dystrophy Association on May 2014
Associated with Jonathan Taillefer
Languages
- frFrench
- enEnglish
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