Elena Gyuzeleva

Elena Gyuzeleva

Team Lead

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location of Elena GyuzelevaLozenets, Sofia City, Bulgaria

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  • Timeline

  • About me

    Account Director at B+RED

  • Education

    • Foreign Language School Asen Zlatarov

      2006 - 2011
      High School Diploma ENGLISH LANGUAGE AND LITERATURE/LETTERS
    • New Bulgarian University

      2015 - 2017
      Master's degree Advertising
    • University of National and World Economy

      2011 - 2015
      Bachelor's degree Economics
  • Experience

    • Fairstyle Advertising

      Jan 2011 - Jan 2013
      Team Lead
    • Archer Ideas

      Jan 2013 - Jan 2014
      BTL Intern
    • Philip Morris International

      Jan 2014 - Jan 2015
      Brand Ambassador

      Brand ambassador for Marlboro Fine Touch during the product launch period in Bulgaria. Involved in development of marketing strategies & analysis of consumer behavior, events concept creation & execution, achieving KPI target goals. Being one of the six chosen, passed through a non-traditional recruiting process with more than 450 candidates.

    • Parida Advertising

      Jan 2015 - Feb 2021
      Account & Project Manager

      Cooperate in the strategic & creative development of brand campaigns and communication. Align activities for on-trade & on trade market, digital communication, event concept creation & execution, branding of retail stores, design & production of POSM. Prepare and manage activity cost estimation, prepare reports & campaign evaluations. Manage the team & closely cooperate with involved departments, partners & clients. Investigate, analyze and report key competitors’ activities.Accounts handled: Absolut, Ballantine`s, P&G, Tuborg, Nivea, Tefal, H&M, Nestle Show less

    • NITRAM

      Mar 2021 - Nov 2021
      Senior Account Manager
    • B+RED

      Nov 2021 - now
      Account Director
  • Licenses & Certifications

    • Skipper of a seagoing vessel up to 40BT

      Republic of Bulgaria
      Mar 2018
    • Telerik Academy - Upskill Digital Marketing

      Telerik Academy
      Sept 2020