Alvaro Cuneo

Experience

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  McCANN WORLDGROUP Spain

  May 2007 - Feb 2014

  Working with Coca-Cola and Fanta developing briefings, campaign tracking, client presentations and coordination of all divisions of the McCann Worldgroup involved in each project.Frecuent collaborations with the strategic planning department for new business development (Bosch Appliances, Opel, Nescafé, Aquarius, National Treasury Department). Working with international clients like MasterCard and Tiffany & Co. developing briefings, campaign tracking, client presentations and coordination of all divisions of the McCann Worldgroup involved in each project.Collaborations with the strategic planning department for new business development (Turespaña, Spanish Army). Working for the following clients: Metro de Madrid, ONCE, MasterCard, Microsoft, Tiffany, Greenpeace, ICO (Instituto de Crédito Oficial) y AECC (Asociación Española contra el Cáncer), developing briefings, campaign tracking and client presentations.Frequent collaborations with the strategic planning department for new business development (Worten, Siemens, Repsol).

  • Account Manager - Coca-Cola & Fanta

    Feb 2011 - Feb 2014

  • Account Manager - MasterCard & Tiffany

    Jan 2010 - Jan 2011

  • Account Executive - Metro de Madrid

    May 2007 - Jan 2010
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  We Love Advertising

  Nov 2009 - now

  Founder

  Founder and community manager of We love Advertising, advertising community with over 300,000 members worldwide.

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  IE Business School + Otras

  Mar 2010 - now

  Profesor y conferenciante

  Frequesnt collaborations with different universities. I included some of them below: - Master in Management (Instituto de Empresa)- Máster en Nuevas Tendencias de la Comunicación Publicitaria - McCann. - Director del Intensivo de Cuentas en TCOE.- Universidad Complutense de Madrid. - Instituto Europeo de Diseño (IED). - Centro Universitario Villanueva.- Universidad Europea Miguel de Cervantes de Valladolid. - Universidad de Valladolid (UVA).

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  McCann Santiago

  May 2014 - Mar 2019

  Group Account Director and CGO (Chief Growth Officer)

  Business Leader in McCann working with two of the top three clients within the agency: Entel (Telco) & Bci (Bank). Responsible for managing a team of 15 members. I was appointed as Chief Growth officer of McCann Worlgroup (McCann, MRM & Momentum), managing the business news of the three companies and the integrated offering of MW. Jury on the Regional Effies in 2016 & 2018.Jury on the local Effies in 2015 & 2018.Effie 20182 Regional Effies for Fundación Las Rozas2 bronze for Bci & 1 Bronze for Entel in the local Effies. Effie 2017Silver Effie for Bci and another Silver for Fundación Las Rozas. Effie 2016Gold Effie for Entel & Bronze Effie for BciEffie 2015Gold Effie for Öwn & Silver Effie for Bci Show less

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  MRM Spain

  May 2019 - now

  Member of the Senior Leadership team at MRM and an Executive Sponsor for local and global clients managed from Madrid.Obsessed with creating the right conditions so that everyone in the agency can showcase their individual superpowers.Responsible for leading global pitches and organic growth initiatives involving multiple agencies within IPG, by designing the optimal combination of talent and capabilities.A reliable partner to our clients, regardless of the opportunities or challenges we encounter. Show less Team management of 18 members to whom I help to grow professionally by creating the correct conditions for each to display their individual superpowers. Starbucks at home & Nesquik• Development of strategies and integrated campaigns that are implemented globally & regionally. We have launched more than 10 global/regional campaigns with over 1.500 assets. • Leadership of the ecosystem of agencies (shopper, Commerce, search, production) that work with both brands (IPG or external) to ensure consistency of communication regardless of the point of contact. Fanta• Development of Digital toolkits implementation including user journeys, CRM strategy, Measurement plan, search optimization and reporting for global and regional projects. General:• Define, negotiate and allocate the necessary resources to comply with the agreed scopes of work. • Identify opportunities to expand our partnerships ensuring we help our clients by bringing the best talent of IPG.KW: Director de servicios al cliente Show less

  • Executive Business Director

    Jan 2022 - now

  • Global Business Director

    Mar 2020 - Jan 2022

  • Regional Business Director

    May 2019 - Mar 2020