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Ludwig Gamp

Ludwig Gamp

Sales-Trainee I Key Account Management I Foot Locker Europe

Followers of Ludwig Gamp3000 followers
location of Ludwig GampMunich, Bavaria, Germany

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  • Timeline

  • About me

    Senior Manager Marketing Strategy I Global Brand Communication @adidas I Digital Marketing I Membership I Brand Activation I Strategic Partner Management I Go To Market

  • Education

    • University of San Francisco

      2011 - 2012
      Bachelor of Science (B.S.) Business Administration, Marketing

      Activities and Societies: soccer scholarship, player of nationally ranked soccer-team

    • University of Bayreuth

      2009 - 2014
      Bachelor of Science (B.S.) Sport, Business & Law 1,9

    • University of Bayreuth

      2014 - 2015
      Master of Science (M.S.) Sport, Business & Law 1.9

      Activities and Societies: Marketing & Services/ Event Management

  • Experience

    • Adidas group

      Jun 2012 - Oct 2012
      Sales-Trainee I Key Account Management I Foot Locker Europe

      - Created and updated “Margin Tracker Tool” for SS 13 FTW collection- Analyzed mirror-seasons in terms of sell-through and efficiency (ordered vs. delivered) - Contributed to SS13 FLE sales launch in Herzogenaurach- Assisted operational team by creating clearance offers for non-competitive markets

    • Under Armour

      Feb 2016 - Apr 2016
      Retail Marketing

      - Coordinating retail floor installments from virtual floor planings till execution on the ground considering all brand KPIs are meet to secure high sell-out rates- Launching "Batman vs Superman" campaign for online football retailer across all channels/platforms (Ecom, social & digital media) to ensure high brand visibility during campaign period- Planning, coordinating & executing Brand Activations (e.g. 11Teamsports Flagship store,Berlin) to engage with key costumers assuring effective communication with all relevant stackholders Show less

    • Adidas

      May 2016 - Feb 2025

      Develop & execute consumer activation activity against targeted categories across all channels & platforms (Retail, Ecom, Social, Digital & Event Planning) for Foot Locker Europe (Runners Point & SideStep)Responsibilities:- Define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail & brand activity- Understand the European consumer retail environment including competitor concepts to build strategic campaigns across all consumer touchpoints- Manage budgets and costs within agreed measures Show less

      • Senior Manager Global Marketing Strategy

        Dec 2023 - Feb 2025

      • Senior Manager I Global Digital Activation Football I Membership

        Sept 2021 - Dec 2023

      • Global Manager I Go To Market Football I Market Management

        Jun 2020 - Aug 2021

      • Short Term Assignment I Global Digital Membership Planning I Football

        Mar 2021 - Jul 2021

      • Global Manager I Go To Market Football I Footwear

        Jun 2018 - May 2020

      • Manager Brand Activation I European Key Account I Foot Locker Europe

        May 2016 - May 2018

    • The LEGO Group

      Feb 2025 - now
      Senior Brand Marketing Manager

  • Licenses & Certifications

    • Prompt Engineering for ChatGPT

      Vanderbilt University
      Jan 2025
      View certificate certificate

    • The Fundamentals of Digital Marketing

      Google Digital Garage
      Jul 2020
      View certificate certificate

    • Fitness Trainer B-License

      Mar 2015

    • Google Analytics for Beginners

      Google Analytics Academy
      Feb 2021
      View certificate certificate