Evan Keiffer

Experience

• 

  Kroger

  Aug 2015 - Dec 2020

  Produce Clerk

  • Led coworkers and delegated tasks to keep the department organized • Prioritized what work needs to get done in order to make daily openings successful• Prepared product to be brought out onto shelves, via washing, cutting & trimming• Provided customers with a positive store experience

• 

  UMC Food Ministry

  Sept 2020 - Jun 2022

  • Oversaw department operations in producing product for various schools and daycares• Designed various print communication materials for the organization• Trained new employees in the duties and expectations of their roles• Troubleshot various technical issues throughout the organization's numerous locations • Produced a course of engaging training videos from the ground up to more clearly explain employee expectations, and create a more effective on-boarding process. • Created wholly original digital assets to be used in the training course, as well as for on-site training materials.• Animated scenes and graphics to demonstrate tasks, and procedures to facilitate a more engaging training experience. • Delivered product to various job sites around the Cincinnati and Covington area while operating company vehicles

  • Produce Lead

    Jan 2021 - Jun 2022

  • Video Producer

    May 2021 - Sept 2021

  • Driver

    Sept 2020 - Dec 2020
• 

  Midwest Photo

  Sept 2022 - Dec 2024

  • Thoughtfully curated email and SMS audience segments based on demographics, buying habits, and location to maximize marketing reach, and capture sales.• Developed automated email and SMS flows tailored to Midwest Photo’s business that see average open rates of 57%, and conversion rates of 2.4%.• Collaborated with various departments across the business to plan, and execute unique marketing strategies that fits their needs.• Lead the direction of Midwest Photo’s marketing team and strategizes campaigns to adapt to the ever-changing camera industry. Show less • Spearheaded the implementation of Klaviyo into the marketing strategy of Midwest Photo, resulting in a more efficient workflow, increased customer engagement, and higher sales.• Maintained consistent messaging cadence through regular email and SMS campaigns that market the many branches of Midwest Photo’s business.• Designed visuals across the company for email and SMS campaigns, in-store promotional signage, online marketing assets, and internal messaging needs.• Produced regular video content to promote new product releases, in-store classes and events, as well as marketing promotions. Show less

  • Marketing Manager

    Apr 2024 - Dec 2024

  • Marketing Coordinator

    Sept 2022 - Apr 2024
• 

  BidFTA Online Auctions

  Jan 2025 - now

  Email & SMS Specialist