Anna Campbell

Experience

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  ZenithOptimedia

  Jul 1994 - Jun 2000

  Group Buying Manager

  TV buyer on Kraft Jacobs Suchard, Discovery Channel & Columbia Films

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  MindShare Vienna

  Oct 2000 - Feb 2005

  Client Services Director

  Responsible for planning across 1/2 agency's clients from international business (Volvo, Nike, AMEX) to small, local business.

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  MindShare Worldwide

  Jan 2005 - Jan 2007

  Business Director

  Managing Nike business across EMEA & Diesel business globally

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  Carat Global Management

  Nov 2007 - Jul 2011

  Director of Integrated Business

  This role encompassed a wide range of responsibilities from account leadership, financial accountability, new business, business plan development, strategy and product development to network management. Client responsibility (EMEA Reebok lead) encompassed developing and fostering relationship with key clients, helping them address their brand's communication requirements, as well as looking for opportunities to diversify services and increase revenue.

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  Aegis Media

  Jul 2011 - Sept 2013

  Carat Global, New Business & Marketing Director

  My role was to lead Carat’s New Business and Marketing operation across EMEA providing leadership, drive and support at both a central and local level, liaising with CEO's and MD's as well as the local new business team.I created New Biz & Mktg plans for Carat across EMEA, putting in place the required structure, systems, tools and methods to facilitate an effective central new biz unit. Drive and lead a new business community across EMEA, sharing best practice and knowledge across the network, in addition to coaching and mentoring the markets.Prospecting: formulating and executing a business development plan across all prospects, working closely with Carat Senior Management across EMEA. Show less

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  OMD Worldwide

  Oct 2013 - Oct 2018

  I spearhead the business development agenda for OMD across the EMEA region to deliver our ambitious organic and net new growth plans focused around driving the expansion of current international client footprint, acquiring new accounts in open categories and securing new assignments that leverage our specialist marketing capabilities, including social, mobile, programmatic, performance media and branded entertainment. Key responsibilities are:•Integral part of EMEA Senior Management Team to ensure OMD’s offering stays commercially competitive;•Prospect Marketing: development and implementation of regional/local business development strategy, in sync with global targets, to drive incremental revenue and margin; •Pitch Management: Initiate, drive and lead key regional and global pitches; support both global pitches led from NYC as well as major local pitches •Reputation Management: develop, direct and report on OMD EMEA’s annual marketing plan/budget, as well as oversee development and distribution of PR & Marketing initiatives and material which reflect OMD’s core values and drive our profile•Team Management: motivate, guide and develop the central bizdev team as well as support and train local business development directors to create a strong, highly connected and collaborative, business development community (ca. 60+ people), which will drive local and regional cluster revenue growth Show less

  • Managing Director Business Development at OMD Worldwide

    Jan 2018 - Oct 2018

  • Chief Business Development Officer, OMD EMEA

    Oct 2013 - Jan 2018
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  IPA (Institute of Practitioners in Advertising)

  Mar 2016 - Jun 2019

  IPA New Business and Marketing Group Committee Member

  The New Business and Marketing Group exists to serve as the voice of new business and marketing excellence and to ensure that our discipline is recognised as being a highly professional, well informed and effective centre of IPA agency excellence.

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  Publicis Groupe

  Nov 2018 - May 2019

  Chief Growth Officer
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  Dentsu Aegis Network

  Jun 2019 - Sept 2020

  Global Client President, Client Solutions
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  Carat

  Sept 2020 - now

  • Global Managing Director & Client President

    Aug 2024 - now

  • Global Client President

    Sept 2020 - now