Horacio S.

Experience

• 

  HIROTEC TOOLING DE MEXICO

  Apr 2004 - Apr 2006

  Sales and Marketing Coordinator

  Responsibilities: Products: Class A,body and structural stamping-assembly parts Customers: General Motors Corp – $50 M USD turnover• Develop commercial strategies and get new business for stamping class A, body and structural parts.• Quote new projects, tooling, piece price & engineering changes• Quote and manage the engineering changes• Project administration• Customer support & service

• 

  Steel Technologies

  Apr 2006 - Sept 2007

  Regional Stamping Sales Manager

  Responsibilities: Products: Structural stamping parts $15 M. USD turnover Customers: Ficosa, Lear Corporation and Tier 1 accounts• Develop and get new business for stamping structural parts.• Quote new projects, tooling, piece price & engineering changes• Project administration• Supplier development (tools shop)• Account receivable & invoices control• Sales strategy & material forecast• Customer support & service Show less

• 

  Magna International

  Sept 2007 - Nov 2010

  Business Coordinator

  Responsibilities: Products: Class A,body and structural stamping-assembly parts $60 M. USD turnover Customers: General Motors, Chrysler, Ford, PSA, and new business non-automotive• Develop and get new business for stamping class A and structural parts.• Develop global commercial strategy, business case, CBA, -overview.• Coordinate quotations of new projects, tooling, piece price & engineering changes• Project management and –administration• Coordinate technical review• Sales- marketing strategy & material forecast• Customer support & service (improve and control the current projects)• Supplier chain control, account receivable, invoices control Show less

• 

  Meritor

  Oct 2011 - Apr 2021

  Product Business Line Manager EMEA

  Responsibilities: Products: CV, LCV: Axle, Brakes and suspension €40 M. EUR turnover Customers: EMEA region-OEMs & Independent Aftermarket automotive customers• Develop the product roadmap, market, profitability and pricing strategies, aligned with Meritor’s global product, price point and lifecycle strategy• Responsible of product launches, product content, communication, Literature, marketing intelligences, business development B2B/ B2C based on customers and market needs.• Management of the product lines database in order to drive Meritor E-commerce and cross references website on-line IT platform.• Lead cross-functional teams to ensure development and launch of new products.• Identify new markets, knowledge of competitor’s offerings, KPI’s & develop selling proposition. (USP - why buy strategy).• Manage the service tools range associated to the product lines as a competitive advantage to successful promote and sale all commercial product approach Key Achievements:• Executed new business models across Europe: impact 10% EBIT growth / 15 MEUR sales• Range expansion such a brake discs, brake pads and lined shoe kits: Impact 10 MEUR• Launched new premium brand in EMEA: impact 12 MEUR revenue Show less

• 

  Kongsberg Automotive

  May 2021 - Mar 2024

  Responsibilities: Products: Mobility, CV, Bus, PKW: Drive Control systems / Powertrain €43 M. EUR turnover Customers: OEMs & Independent Aftermarket automotive customers• Develop a sustainable product business strategic roadmap in terms of product lifecycle, market, product launching, profitability, products gaps and marketing strategy to be included in the company business plan and lead the execution go-to-the-market (B2B/ B2C).• Identifying key benefits, value added and USP’s to create and maintain marketing literature including web updates, product training materials and sales trainings.• Manage product profitability, pricing, cost and commercial success (own the KPIs, business case)• Develop product-Brand awareness-positioning in the market including marketing promotion• Expert on the Service-Aftermarket including end-users needs and customer-user experienceKey Achievements:• Product roadmap strategy for the next 5 years with a global impact. 20% EBIT/ 22 MEUR growth • Expansion of gear shift, drive control and clutch actuation systems ranges.25% EBIT / 10 MEUR• European pricing strategy in terms profitability, MOQ and Incoterms executed Show less • Product planning, delivery and marketing throughout the product lifecycle.• Develop a sustainable product business strategic in terms of pricing, customer-user experiences, market, competitors and marketing activities to lead the execution into the market (B2B / B2C).• Develop a vision and roadmap for the product based on input from internal shareholders, customers, market research and their own industry insight.• Collaborates closely with development/engineering and other teams to deliver products that align with this vision, meet market needs.• Developing a forecast for the product based on input from marketing, sales, market analysis, own knowledge and experience.• Identifying key benefits and value of products to create and maintain marketing plans and collateral including web updates, product training materials and sales trainings.• Translate business strategy into product strategy and execute across Global KA sites as required.• Own the Service Aftermarket product roadmap for assigned product segments.• Drive action throughout the organization to get products to market and identify gaps.• Manage product profitability with the Sales team and ensure commercial success (own the business case)• Provide insight to stakeholders on the product and the market.• Provide sales & marketing with insights on key differentiators and messages. • Develop positioning and messaging to differentiate products in the market and support marketing initiatives for market promotion and brand/product awareness.• Be an expert on the served Aftermarket including who the end-users are, customer-user experience, how they buy and why, what competitors we have, what are they selling successfully and why Show less

  • Product & Portfolio Manager

    May 2023 - Mar 2024

  • Product Marketing Manager

    May 2021 - Apr 2023
• 

  Available Product Manager, Busines Development, Marketing, Mobility, Lifecycle, Aftermarket,

  Apr 2024 - now

  Product Manager, Busines Development, Marketing, Mobility, Lifecycle Aftermarket,