Aben Garlan

Experience

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  GOLDEN ABC

  Dec 2003 - Mar 2006

  Store Sales Manager

  Led the store personnel in achieving sales target of the assigned boutiques and department store outlets. Stores handled include Penshoppe SM Fairview branch, which belongs to the top 10 stores nationwide.Responsible for managing and securing the stores’ resources (personnel, merchandise and equipment) using established system and procedures with the end goal of achieving sales target and satisfying the customer while maintaining a profitable retail operation. Formulated action plans to achieve sales target.Achieved 10 to 25% growth versus last year of the stores handled.Conducted weekly staff meetings and regular training to improve their personality, salesmanship and customer service skills.Coordinated with the Mall Administration, Leasing and Marketing departments and Store Consignor’s office on sales and operations related concerns.GOLDEN ABC, Inc. originated in the Philippines in 1986. Fueled by the vision of being the most admired Asian fashion brands company, GOLDEN ABC, Inc. creates and sells its own ready-to-wear clothing and accessory lines. These are produced, marketed and retailed under a fast-growing, dynamic family of brands: PENSHOPPE, OXYGEN, FORME, MEMO, REGATTA, TYLER and its direct selling subsidiary RED LOGO. From the date of inception, GOLDEN ABC, Inc. has grown into a formidable retail force. It has built a strong presence, with more than 500 stores across the Philippine archipelago and has expanded beyond Asia by opening stores in the Middle East. GOLDEN ABC, Inc. is regarded by both consumers and the industry as one of the most successful fashion retail brand builders in the country today. The company continually reaps successes in merchandising, marketing and retail, and has been distinguished by independent market researchers, industry stalwarts, and local and foreign award-giving bodies alike not just for its brands but in its corporate pursuits as well. Show less

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  Euro Asia Apparel Unltd. Corp (Fila)

  Mar 2006 - Oct 2006

  Sales Supervisor and Marketing Officer

  Managed Metro Manila concession outlets in multi-brand and specialty stores to ensure the achievement of sales goals. Branches handled include Toby’s Sports and Olympic Village among others.Formulated and implemented sales action plans for 20 Fila Apparel outlets.Created and implemented sales and operations related systems, policies and guidelines to ensure smooth working execution.Conducted store visits in Metro Manila and in key cities of Luzon, Visayas and Mindanao to address different operations and personnel concerns.Responsible for Jollikids’ brand building efforts, leading towards heightened customer awareness, thru implementation of periodical in-store marketing promotions and seasonal mall based fashion shows. Show less

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  Cougar Athletic Trends, Inc.

  Mar 2007 - Mar 2010

  Account Officer

  Responsible for the sales management of provincial wholesale and franchise accounts of Puma Philippines.Delivered projected sales plan for Luzon, Visayas and Mindanao accounts on a quarterly and year-to-date basis.Handled 17 accounts with 24 doors, and coordinated with area wholesalers in serving their respective retailers, maintained relationships with them to assure business growth.Conducted periodic staff training on customer service, sales management, visual merchandising and product knowledge, to ensure excellent performance in the store level.Supported the dealers thru business analysis, marketing promotions, product recommendations, and visual merchandising improvements to ensure good product sell through. Show less

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  Spruce Designer Network, Inc

  Mar 2010 - Mar 2013

  Sales Group Head

  Handled the Sales Department of the Cagayan De Oro-based company, offering the top-of-mind international brands and emerging local brands, covering Northern and Western Mindanao and Cebu.- Led 4 Sales Team Leaders, 5 Supervisors and a total of 40 employees.- The company’s business territory include Northern and Western Mindanao and Cebu, with 10 company owned stores and 7 client retailers across the territory that sells top brands including Havaianas, Puma, Sperry Top-Sider, Rockport, Keds, among others.- Reported directly to the owners (Board of Directors) and made decisions on Annual Sales Targets, Budget and Expenditures, Order plans and sales strategies.- Established system innovation in the Sales Department such as proper sales monitoring, forecasting, analysis and reporting procedures.- Conducted training and seminars to company employees and client’s sales team covering the areas of leadership and management, customer service, selling skills and personality development. Show less

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  Light of Jesus Family

  Apr 2010 - now

  Feast Builder
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  Bild Success

  Mar 2012 - now

  Lead Trainer and Coach

  We provide Leadership and Personal Growth Coaching and Training to Leaders, Entrepreneurs, Achievers and Professionals. Our goal is to help you get clarity in taking steps to go beyond the limits in life and leadership. Bild Success: Empowering Lives!