Mike Antonellis

Experience

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  Puma AG

  Jan 2006 - Mar 2009

  Footwear Developer
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  Royal Elastics

  Mar 2011 - Mar 2013

  Marketing Manager

  Managed and executed seasonal marketing and sales deliverables such as lookbooks and catalogs, campaign imagery, PR, as well as being the sole content creator for social media.• Implemented media strategy targeting younger, fashion-focused US audience.• Maintained uniform brand identity across multiple countries.• Developed cohesive sales collateral in order to introduce the brand to global retailers.• Coordinated partnership launches such as Andy Warhol Foundation and Love+Made.• Advised external PR teams on key seeding and editorial placement, maximizing brand awareness.• Coordinated promotional events with key media partners to build local brand awareness.• Copywriter for all sales and marketing collateral. Show less

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  Belkin International

  Mar 2013 - Jul 2014

  Global Marketing Specialist

  Managed and executed multiple, simultaneous, marketing deliverables for several new product introductions including: product packaging, photography, digital content and merchandising materials.Managed key partnership global product launches for Vans, LEGO, and Orla Kiely resulting in smooth regional coordination and community engagement.• Coordinated all cross-functional launch collateral projects under often extraordinary fluid timelines.• Conceptualized and coordinated successful LEGO launch event at $75k below budget, resulting in company’s highest social media engagement.• Produced robust creative briefs for internal creative staff fostering engaged and informed work.• Collaborated with Target and Orla Kiely on SoHo launch event, featuring fashion icon Alexa Chung, for increased awareness and engagement within the fashion community.• Provided direction and strategies to partners and agencies top achieve positive brand recognition.• Recognized as primary expert for content creation and charged with concept development, scripts, and storyboards for promotional videos and campaign photo-shoots which led to increased social media engagement and retailer implementations such Apple and Target.• Awarded responsibility from Social Media Manager and Marketing Director as sole content creator for Instagram account, increasing followers 25% in just two weeks. Show less

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  Evutec Corporation

  Sept 2014 - Jan 2015

  Marketing Manager

  Managed all internal and external marketing efforts including content creation for social media outlets, website, presentations, promotional materials and more.• Developed a brand positioning strategy to allow Evutec to stand out in a commoditized category.• Assessed product line to pivot and define marketing strategy. • Coordinated email marketing strategies and maintained customer lists.• Conceptualized and coordinated the execution of product sizzle videos for CES 2015 booth.• Managed and developed all creative content for social media platforms. Show less

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  TBWA\​Chiat\​Day

  Jun 2015 - Dec 2015

  Managed creative development for broadcast, digital, experiential, and integrated campaigns.• Created and managed creative development timeline and set up all internal check-ins for multiple, simultaneous projects.• Communicated project status to internal agency stakeholders and flagged any potential problems.• Coordinated the development of presentation documents with internal Studio and Proofreading teams.• Alerted teams of any change in scope and then developed a plan of attack, prioritizing efficiency. Show less

  • Brand Manager - Netflix

    Aug 2015 - Dec 2015

  • Project Manager - Gatorade

    Jun 2015 - Aug 2015
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  David&Goliath

  Jan 2016 - Nov 2022

  Managed 360 projects and timelines covering all mediums including broadcast, digital, social, OOH, print, and experiential. Clients included Kia, CA Lottery, Vizio, Universal Parks & Resorts.* Mentored junior-level PM’s and foster their skills to ensure promotion.* Led successful new business pitch to defend CA Lottery business.* Implemented project request review processes to ensure efficiencies during project lifecycles.

  • Senior Project Manager

    Jul 2018 - Nov 2022

  • Project Manager

    Jan 2016 - Jul 2018
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  Anomaly

  Nov 2022 - Jul 2023

  Project Director

  Project lead working collaboratively to refine internal and external processes and defining project scopes along with ongoing project status communication.• Collaborated cross-functionally internally and externally to develop timelines.• Clearly communicated daily project status to internal and external stakeholders. • Successfully met deadlines across both national and international projects.• Analyzed layouts prior to internal reviews to ensure client’s brand standards were adhered to. • Managed creative staffing needs per project. Show less

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  David&Goliath

  Aug 2023 - Jan 2024

  Senior Project Manager
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  Be Grizzlee

  Jan 2024 - now

  Senior Project Manager