Keitha Spears

Experience

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  YMCA of Austin

  Feb 2008 - Sept 2008

  After School Counselor & Summer Sports Camp Staff

  • Supervised and organized traditional activities for after school care and summer sports camp programs• Chaperoned approximately 50 children during off-site field trips• Reinforced development of positive social characteristics• Worked with children to incorporate and understand the importance of physical activity and other healthy habits

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  Emmis Austin Radio

  Jun 2008 - Aug 2008

  Summer Marketing/Promotions Intern

  • Passed out literature and promotional items at various radio remote events• Managed promotional contests at various radio remote events• Interacted and socialized with listeners to further promote each radio station

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  Frank Erwin Center

  Aug 2008 - Dec 2010

  Marketing Intern

  • Created and implemented grassroots marketing plans to support paid marketing plans• Conducted groups sales calls to increase revenue• Executed event-related promotions to support overall paid marketing efforts• Wrote various entertainment and event-related articles for the monthly venue publication• Escorted media and photographers around the venue on the night of an event

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  Better Bites of Austin

  Dec 2009 - May 2010

  Intern

  • Researched potential new members that could benefit from a local, non-profit, trade organization• Created and managed a calendar of events and upcoming seminar opportunities for members• Increased member attendance and participation by actively communicating and engaging with members• Collected and organized dues and event fees• Developed creative social media strategies to grow and connect within the community• Showcased members and their products to Whole Foods, Austin Green Living Expo and multiple other trade shows Show less

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  Austin City Limits Live

  Jan 2011 - Apr 2014

  Marketing Manager

  • Created and executed paid advertising and trade marketing plans - Austin City Limits Live at The Moody Theatre (approx. 80 shows a year)- The Belmont (approx. 100 shows a year)- Festivals: Fun Fun Fun Fest, Pachanga Festival, Neon Desert Music Festival, The Ride, Texas Crawfish Festival• Developed and implemented customer lifecycle email campaign strategies• Composed written collateral and brand copy • Assembled advertising reconciliations for show settlement• Managed social media platforms for ACL Live• Managed social media platforms for other partner projects• Maintained and populated website content• Acted as project manager for outsourced graphic design projects• Recruited and supervised a team of interns for ACL Live• Fielded public inquiries regarding venue tours; scheduled group tours• Managed and accounted for venue merchandise Show less

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  Grand Prairie Fine Arts Academy

  Apr 2014 - Jul 2015

  Marketing & Development Coordinator

  • Developed campus marketing strategy aligned with district strategy• Expanded student recruitment strategies that led to a 230% increase in applications submitted and 175% increase in enrollment• Managed and updated campus website• Created and executed social media strategy for a new campus• Established communications best practices to be utilized by entire campus• Identified and promoted collaborative growth opportunities with colleges• Identified and promoted collaborative partnership opportunities with other campuses• Established relationships with community members and local businesses• Managed all internal and external communications• Designed and distributed print and digital marketing collateral Show less

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  Grand Prairie ISD

  Jul 2015 - Nov 2019

  • Managed district-wide mass communication strategies and deployment; wrote copy for phone calls, text messages, emails, and social media• Conceptualized and directed district-wide video content creation• Directed creation of print mailers and digital collateral• Developed annual paid marketing plan; executed paid marketing campaigns aligned with district initiatives• Streamlined department systems and organizational processes to work more effectively• Collaborated with department directors to increase visibility of their work and better tell the story of their specific teams• Participant in inaugural cohort of seven districts partnered with The Holdsworth Center, a center for educational leadership development ; Actively participated in the rebranding and restructuring of organizational values, strategic management, and leadership/talent development for the district• All duties and job responsibilities of my previous role as digital media coordinator and webmaster Show less WEBSITE• Led complete redesign of district and campus websites; 43 unique websites, 8k pages• Oversaw the creation of a "district of choice" digital portfolio website• Managed content creation, quality, design and style of all webpages• Organized web architecture and logic mapping for optimal navigability• Created and implemented website accessibility policy• Trained and managed 40 campus and 25 district webmastersSOCIAL MEDIA• Created and executed district social media strategy and digital campaigns• Trained and managed 40 campus and 25 district webmasters• Coordinated Facebook advertising buys• Evaluated website analytics for mandatory reporting Show less

  • Director Of Communications

    Jul 2018 - Nov 2019

  • Digital Media Coordinator/Webmaster

    Jul 2015 - Jul 2018
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  Soul Space Yoga Community

  Oct 2016 - Dec 2018

  Yoga Instructor

  Led students through group yoga classes. Worked with private clients to create curated yoga and wellness routines.

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  Blue Morpho Yoga

  Feb 2019 - Nov 2019

  Yoga Instructor

  Led students through weekly yoga classes.

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  Retreat in the Pines

  Feb 2019 - now

  Retreat Leader
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  The Mindful Project

  Jun 2019 - Nov 2019

  Mindfulness Based Stress Reduction Facilitator

  Led weekly mindfulness based stress reduction (MBSR) sessions with a corporate team of 10+.

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  Billy Bob's Texas

  Nov 2019 - Dec 2020

  Managing Director of Branding & Marketing

  • Executed annual marketing budget of $700K+; managed all paid advertising• Served as venue spokesperson handling all public relations and external communication requests including media interviews, on-location filming, press releases and media advisories (links available upon request)• Established and executed crisis communication plans and protocols to remain connected to guests, staff, and entertainers during the pandemic• Addressed concerns with the customer experience journey including wayfinding signage, health and safety signage, website accessibility and logic mapping, transitioning to a reliable customer communication platform, and fielding customer feedback data• Directly impacted and increased specific department revenue streams (Private Events, Culinary, Ticketing) by collaborating to create sales-driven content and campaigns• Directed multiple philanthropic streaming events during the early months of the pandemic- One of the first venues in the nation to pivot to streaming concerts - Raised over $75,000 for state-wide organizations• Developed a multifaceted campaign to celebrate venue's 40th Anniversary- Directed creation of a 40th Anniversary coffee table book- Created an engaging and interactive year-long merchandising strategy- Conceptualized and directed a 40-part video documentary series focused on historic moments in venue history and artists' stories- Directed the creation and installation of large format art installations- Laid groundwork for new revenue stream, Paid Group & Self-Guided Tours• Creatively adapted to pandemic realities by deepening partnership reciprocity with established sponsors• Creatively adapted to pandemic realities by establishing new partnerships in the Forth Worth Stockyards and across the live music and entertainment industry Show less

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  Texas Monthly

  Mar 2021 - Mar 2022

  Business Development Director
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  Movement

  Aug 2021 - Sept 2023

  Yoga Instructor

  Lead students through weekly group classes.

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  Summit Climbing, Yoga & Fitness

  Jan 2022 - Jun 2022

  Yoga Facility Manager
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  It's A Secret Med Spa

  Mar 2022 - Jun 2022

  Marketing Director
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  Elemental Yoga and the Mind Arts

  Nov 2022 - now

  Yoga Instructor

  Lead students through weekly group classes.Design and curate custom wellness events.Work 1-on-1 with private clients.Lead custom wellness experiences for small groups, private events, and businesses.

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  Self-employed

  Jan 2023 - now

  Strategic Marketing & Communications Consultant
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  Plentiful

  Jul 2023 - Feb 2025

  Tech Startup Jill-of-all-Trades
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  Ridglea Country Club

  Jan 2024 - now

  Yoga Instructor

  Lead members through weekly group classes.