Marcus Haugen

Experience

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  University of Wisconsin-Madison

  Jun 2009 - Jun 2011

  Research Assistant

  - Catalogued field findings into a database to allow for easier evaluation- Conducted field interviews with Wisconsin Farmers to add context to field data- Collected field data that allowed for milk quality improvement solutions to be devised

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  Flair Communications

  Aug 2011 - Nov 2014

  Copy Writer

  - Crafted email newsletters and social media content to aid in the promotion of Flair events- Coordinated Flair events and promoted sponsors- Executed press releases to announce Flair projects and partnerships

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  CouponCabin.com

  Aug 2014 - Aug 2015

  Content Associate

  - Added content to Coupon Cabin’s site to allow customers to more easily access promotions- Coordinated with retail affiliates to make sure their sales were featured prominently on the site- Created blurbs to further entice customers into exploring the site’s promotions- Analyzed competitors to identify weaknesses within our own site.

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  ASK Communications Strategies

  Nov 2014 - Jun 2016

  Copy Writer

  - Created social media content for the nutritional system, Nuval- Devised to new ways for consumers to interact with the product via contests and events- Adapted previous marketing materials to conform with a revised campaign- Implemented new methods of distributing promotions

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  Undark Magazine

  Jul 2016 - Jul 2017

  Marketing Intern

  - Managed the KSJ@MIT social media account- Contacted news organizations to expand awareness of Undark articles- Researched awards for possible Undark submission targets- Advised best ways to use Yost SEO on the Wordpress site

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  Quanta Magazine

  Jul 2017 - Dec 2019

  Social Media Producer

  -Developed strategies to help Quanta's social media accounts flourish and grow.- Maintained marketing partnerships with other publications (Wired, The Atlantic, Scientific American) and foster new ones (The Washington Post, IEEE Spectrum).- Conceptualized and created new forms of content for Quanta to share on social such as quizzes and live Q&As.- Compiled and analyzed Quanta's traffic analytics to identify emerging trends.

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  FCB New York

  Feb 2020 - May 2020

  Community Manager

  - Responded to user comments on client social media accounts.- Analyzed user comments and generated reports with qualitative insights.- Generated strategic insights based on user data analysis.- Presented analytical findings during client meetings.

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  Buzzr.com

  Nov 2020 - Jun 2021

  - Helping with the launch of a new gardening and lifestyle magazine backed by Scott's Miracle-Gro- Devised strategy for Instagram, Twitter, Facebook, Youtube, and Pinterest based on competitor analysis.-Created copy and content for launch across social channels.- Vetted influencers in the gardening space for potential outreach and partnerships. - Manage Twitter and LinkedIn pages for a client that uses AI to analyze global politics and make predictions.- Create copy that has led to substantial increases in both engagement and link clicks across social platforms.- Conceptualize and implement paid social campaigns on both Twitter and LinkedIn- Lead meetings with clients during which strategic updates are presented.

  • Social Media Director

    Jan 2021 - Jun 2021

  • Social Media Marketing Specialist

    Nov 2020 - Jan 2021
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  East End Yovth

  Jun 2021 - Jul 2022

  Social Media Strategist

  -Manage a four-person team that works on social accounts for clients in industries ranging from hospitality to athletics to apparel. - Construct social content strategies that have led clients to up to 200% increases in engagement rate.- Craft community engagement and growth strategies to drive follower acquisition. Helped a hospitality client go from 8 to 15k followers in 6 months.-Write Instagram and Facebook copy for both organic and paid posts- Conduct industry landscape research to establish social best practices for client industries.- Conduct analytics reviews of client accounts in order to optimize their social presences.- Manage client relations by serving as the point person between client and agency.- Write SEO blogs for music venue client. Show less

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  DocuWare

  Aug 2022 - now

  Sr. Social Media Specialist

  - Oversee the global organic social media strategy for an international software company.- Developed content that led to higher engagement and 66% year-over-year reach growth (1.8 million impressions total).- Responsible for 40k follower growth across social channels. Follower growth was 35% faster than nearest competitors.- Served as a social media consultant for our reseller partner network.- Led community engagement efforts that led to a 50% growth in tags of the DocuWare pages (650 a month). Show less