Flow Fournier

Experience

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  BNP Paribas

  Jul 2008 - Aug 2008

  Organization assistant

  Implemented and designed improved data organization.

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  Connex United Processors

  Jul 2010 - Dec 2010

  Product Manager & Graphic Designer

  Introduced a new brand of dog food in the New South Wales market, designed flyers and website elements.

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  The Brand Factory

  Oct 2010 - Dec 2010

  Brand Story Assistant

  Understanding the role and influence of strategic brand positioning in the development of Business to Business brands.

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  World Entrepreneurship Forum

  Jan 2011 - Dec 2011

  Communication & PR Junior Manager

  Designing and implementing the public communication material for the Junior World Entrepreneurship Forum. Leading a small team to coordonate the different media involved in our communication strategy.

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  SimpliFly

  Feb 2011 - Jul 2012

  Founder - Creative Director

  ✔ Created communication campaigns for numerous events of associations ✔ Packaging redesign✔ Logo concept and creation✔ Interviewed clients and co-produced briefs

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  Procter & Gamble

  Jan 2012 - Jan 2014

  Associate Brand Manager

  PANTENE Central and Eastern EuropeDigital Marketing Strategy✔ Led 360 digital analysis and action plan for Pantene CEE including consumer trends analysis, content strategy optimization, SEO, website design, partnership identification, full social media performance analysis and tactical recommendations, ecommerce optimization.✔ Led competitive review and tactical analysis on social media performance & best practices. Brand Management ✔ Coordinated the launch of the new Pantene Expert collection in Russia. ✔ Supported communications team for digital materials adaptation.✔ Negotiated with celebrity to develop exclusive social media communication campaign.✔ Led and coordinated agency work for creative packs conception for special Xmas gifting offer.✔ Creative conception and negotiation for legal clearance of communication materials for Pantene.Business Analysis ✔ Led business analysis and recommendations for Pantene brand in Russia, Poland and Turkey, including business results update, media support, distribution, pricing, shelving and merchandising analysis.✔ Created internal communication review for all EMEA team and top management to share results and analysis of the brand performance across key markets.FEBREZE✔ Designed a multi-platform Digital Marketing Strategy for CEE region✔ Led a million-dollar packaging simplification project, including legal, technical and design constraints✔ Crafted competitive intelligence reviews Show less

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  World Entrepreneurship Forum

  Jan 2013 - Jun 2013

  Head of Partnerships

  ✔ Led the conception and deployment of partnership strategies for the 2013 Shanghai edition of the World Entrepreneurship Forum Junior, regrouping Academics, Business Leaders and top students from different Shanghai universities to a workshop-based think tank over 2 days.✔ Created communication material for partnership offers, led negotiations with potential partners ✔ Co-developped the workshops and business games for partners to spot top talent✔ Organized speed-networking event and dinner for participants to meet with businesses✔ Coordinated the sponsored JWEF Shanghai 2013 Awards ceremony Show less

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  Red Blue Blur Ideas (RBBi)

  Jan 2015 - Nov 2019

  UX Architect

  ✔ App Architecture & Design✔ Usability Talk✔ Usability Research✔ Guerrilla Testing✔ User Experience Audit✔ Experience Design✔ UX Team Management✔ Project Design & Delivery✔ Customer RelationsClient PortfolioAbu Dhabi Islamic Bank (ADIB - Banking)National Bank Abu Dhabi (NBAD - Banking)RAKBANK (Banking)Dubai Trade (Logistics, Trade)Dubai Municipality (Government Services)Dubai Silicon Oasis Authority (DSOA - Government Services)Abu Dhabi Systems and Information Center (ADSIC - Government Services)Emirates National Oil Company (ENOC - Energy)Etisalat (Telco)Marriott (Hospitality)Making Prosperity - MBR Initiative for Prosperity (Non-Profit, Entrepreneurship)Roads and Transports Authority (RTA - Transportation)Sheikh Hamdan Award for best Government App - Dubai Drive - 2018Best National Transportation M-Government App – World Government Summit Awards 2017Sheikh Hamdan Award for best Government App - RTA Dubai - 2017 Show less

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  Publicis Groupe

  Nov 2019 - now

  - Created a "Futures Design" strategic framework to help organizations from horizon scanning, down to scenario building, testing, strategic prioritization and initiative organizational roadmapping- Pioneered the use of GenAI in the region, from concept to design, static and video, and its inclusion in the design process of our projects - Featured guest speaker at an international conference on the future of Healthcare- Featured writer in internal and external publications- Supervised the creation of video presentations for founding-board level & royalty- Developed comprehensive personal development frameworks resulting in the promotion of several of my direct reports in the shortest possible time- Created and supervised the creation of hundreds of futuristic product concepts for large organizations and governmental bodies- Created and developed a tool to measure the ROI of Customer Experience projects using Machine Learning- Led extensive trends research and evaluation of possible outcomes - Crafted visual concepts that help organizations envision scenarios, possibilities and market opportunities- Led teams of creatives to envision and build creative concepts, physical and digital.- Owned deliverables, client relationships, work cadence & processes, and business outcomes.- Crafted creative visions that reconcile technological possibilities, financial constraints, business processes and market needs.- Led and supervised extensive research and validation of market needs, product desirability, and customer expectations- Usability expertise and validation, including design principles, heuristics, best practices, accessibility- Supervised design efficiency and structure for optimal use and integration with corporate and organizational resources- Created high-energy team dynamics in difficult environment, thanks to a relentless focus on well-being and motivation of team members Show less

  • Associate Creative Director

    Jun 2022 - now

  • Experience Lead

    Nov 2019 - May 2022