Rohini Gupta

Experience

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  Matrix clothing

  May 2017 - Jan 2018

  Product Development Executive

  DEALS IN – All type of garments (kids , womens & men’s)BUYER HANDLING – Gap (Old navy, BRFS suit pants , BR) , Mission Active , Chicos, Ann Taylor Development• Day to day communication with Buying Agents regarding production styles/ new sampling program, fabric/trims and embellishment approvals etc.• Sample/production status follow up and report to manager .• To make and distribute all fabric/trims requirements via ERP to concern departments.• Close follow up with buying regarding yarn dips, fabric lot and trims embellishment approvals.• To review samples, strike off, trims and production fabric before sending to buyers for approval.• To create confirmation of purchase and follow up with vendors for the Counter sign copy.• Sending fabric, production samples (pp sample, size set, top sample)etc. to the buyers and getting them approved in time.• Handling new development of samples and accessories to buyers.• Following merchandize at various stages of production and feed back to buyers.• Keeping track of requirements relating to sampling development and production.• Follow up with buying houses regarding submission/approval of samples.• Follow up with Fabric Suppliers, Mills, and Fabricators for smooth running Show less

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  Shahi Exports Pvt Ltd

  Nov 2018 - Oct 2020

  Marketing Executive

  ○ Responsible for customer such as Tommy Hilfiger MSW/Jeans, Calvin Klein○ Managed women's category- top/dress/outerwear/bottom, men's / Kids category- shirt/polo/t-shirt/bottom, ○ Responsible for understanding customer requirements and getting approvals for samples from customers○ Responsible for coordinating with vendors to place order and get delivery on time ○ Capacity to build strong working relationships throughout the brand and work effectively with all levels○ Ability to work effectively within a team environment and under pressure○ Worked closely with the pricing team to provide competitive/profitable revenue growth in all divisions○ Responsible and reporting directly to the Vice president for design selection, range finalization, product development & merchandising activities for the effective management of the category on the given budget Show less

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  Qlikmatrix

  Oct 2020 - Jun 2021

  Search Engine Marketing Analyst

  ○ Interface client and understand their business requirements, Execute digital strategy for account○ Customize landing pages and the flow of information○ Audit SEO factors and present possible opportunities for link building and content optimization○ Achieve the agreed deliverables within the stipulated timelines○ Keyword Mining, Keyword Theming○ Competitor Analysis○ Create content of ETA, RSA & Sitelink○ Search Term, Keyword, & Competitor Analysis○ Landing Page Optimization○ Create report on Daily, Weekly Account’s Performance○ Monitor Campaigns, Keywords, Daily spend, & optimize them respectively to reduce the bad spend & improve ROAS.○ Operate Amazon Advertising Console on day to day basis to ensure our products generate sales and enhance product ranking○ Monitor revenue, campaign performance, Click and Conversion rates, ROI, and Daily ad spend.○ Create, optimize, and manage Sponsored Products, Product Display and Search Campaigns against overall sales and Advertising Cost of Sale% goals. Show less

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  Accenture

  Jul 2021 - now

  Corporate Digital Marketing Associate