
Natalia Vargas López

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About me
Market Research | Consumer Behavior | Brand Building | Strategic Insights | Communication | Project Management | Leadership | Team Development |
Education

Universidad de los Andes - Colombia
-Administración de empresas
Experience

Insights by Kantar
Jul 2008 - Jun 2024I led a multidisciplinary team of 6 people responsible for the design, coordination, and monitoring of local and regional research projects. Additionally, I implemented transformation processes within the organization to achieve cost and process efficiency, focusing teams on specific tasks. I also served as the main point of contact for commercial teams, designing projects with appropriate research and data collection standards based on client's needs. I was in charge of a service team of 8 people, responsible for commercial management and client satisfaction across various industries. This was achieved through tactical and strategic consulting, using structured analysis, storytelling, and the integration of different information sources to guide marketing decision-making. In this position, I was responsible for the development of 3 key accounts for the company with a team of 3 people. This involved an excellent understanding of client needs and creating winning proposals that addressed their main business challenges. Through this approach, I successfully executed various research studies, ensuring the highest level of client service. In this role, my main responsibilities included developing proposals, designing questionnaires, tracking project timelines, and conducting in-depth analysis for various clients of the company. Additionally, I was responsible for client relationship management and providing advice based on their needs. My main responsibilities included conducting quantitative studies and presenting results to different clients, as well as designing questionnaires and follow up to different execution processes such as timelines, coding, and data processing. In this role, I provided support to research executives in designing questionnaires, creating PowerPoint presentations, and analyzing reports. As a trainee, I began by supporting various business tasks, but I specifically focused on reviewing and tab data into PowerPoint.
Delivery Manager Group Director
Jan 2018 - Jun 2024Account Group Director
Oct 2015 - Dec 2017Account Manager
Sept 2014 - Oct 2015Senior Account Executive
Mar 2013 - Aug 2014Account Executive
Sept 2011 - Feb 2013Account Assistant
Jan 2010 - Aug 2011Trainee
Jul 2008 - Dec 2009
Licenses & Certifications
- View certificate

Conflict Resolution Foundations
LinkedInJul 2022 - View certificate

Developing a Service Mindset
LinkedInOct 2022 - View certificate

Managing Project Stakeholders
LinkedInJun 2022
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