
Timeline
About me
Channel Development Manager Philippines at Ferrero | ex Unilever, Philip Morris
Education

University of santo tomas
2012 - 2017Bachelor of science (b.s.) food science and technology graduatedActivities and Societies: Education Ambassador, AIESEC, PAFT

Xavier school
1999 - 2012
Experience

Asia brewery incorporated
Jun 2015 - Aug 2015Quality assurance intern• Handled daily reports on the physicochemical properties of beverages such as Sunkist, Tanduay Ice, Cobra and Nestea. • Managed the safety and specs of Interbev’s production facility pipelines, carbon dioxide regulators, caustic concentration and water chlorine content.• Handled the quality assurance of PET and RGB bottles which included sampling and production test runs.

Indofine international
Jun 2016 - Aug 2016Research and development specialist intern• Proposed a cost reduction recipe for one of the company’s top selling SKU. Price was reduced by at least 5%. • Co-developed a new popcorn flavor for one of the country’s top cinema snack providers (LTO). • Refined the company’s roster of savory and fruit flavor suppliers.

Monde nissin corporation
Aug 2017 - Feb 2020Key accounts specialist - food serviceFocus: Food Service, B2B (Sales)Responsible for growing the Food Service Business through Account Opening, Development and Management, Expansion of New Business Developments. • Stint 1, QSR and FSR Specialist (August 2017 to August 2018) - Main Responsibilities include: Coming up with account specific sales driving programs, quarterly business reviews, A/R management, menu concept ideations and distributor performance monitoring. • Stint 2, Industrial and QSR Specialist (August 2018 to Feb 2020) - Main Responsibilities include: Growing MNC’s biscuits category, expansion of retail products in the airline industry, develop current business with CVs and ice cream manufacturers. Show less

Unilever
Feb 2020 - Sept 2022Focus: Food Service, B2B (Sales)• Customer development for Hotels, QSRs, Caterers, Wholesalers, Supermarkets and Airline Operators. Stint 1- Managed total operations for Pasay and Taguig. - Monitored KPIs of 2 direct reports (district sales representatives) focusing on monthly sales targets, new account developments and new product innovations). - Handled Southstar Distributors Inc. - Unilever's official distributor for South GMA.Stint 2 - Territory management for the entire Bicol region (Naga, Legaspi, Daet, Sorsogon) - Monitored KPIs of 3 direct reports (district sales representatives) focusing on monthly sales targets, new account developments and new product innovations). - Handled RT Montana Distribution - Unilever's official distibutor for Bicol. Show less Focus: Food Service, B2B (Sales)• Mainly focused on the development and management of the biggest QSR in the Philippines and Unilever Food Solutions' biggest account; Jollibee Foods Corp (Jollibee, Chowking and Greenwich). • Key Account Management for top QSR Chains such as Wendy's and Epicurean.• Spearheaded the transition of account proprietary SKUs to branded Unilever SKUs which helped minimize complexity in plant operations. • Ensured above 90% AR collection amidst the nationwide lockdown. • Launched Jollibee's Burger Steak Platter through an ideation session which led the chains team to hit its Q4 target. Product is currently a regular menu item across all Jollibee stores nationwide. Show less
Customer Development Executive - Food Solutions
May 2021 - Sept 2022Key Accounts Executive - Food Solutions
Feb 2020 - May 2021

Philip morris international
Sept 2022 - Aug 2024Supervisor commercial planning and deploymentFocus: General Trade (Trade Marketing)• Trade Marketing Lead for the below premium segment involving local and national planning and programs deployment along with 12 Highly Talented Area Commercial Planning and Deployment Executives.• Handles 2 major third party manpower service provider deploying over 5,000 promoters nationwide for on ground trade activations. • Led the launch of Chesterfield Rescue 2023, a hyper targeted distribution and volume driving initiative down to a per sari sari store level. • Oversees budget requests and utilization, program executions of all regions - NCR, SLUZ, NCLUZ, VIS and MIN. • Closely monitors Volume, Distribution and Availability of Chesterfield in key channels such as General Trade- Retailers, Indirectly Served Retailers and Wholesalers. • Wholesale Operations Lead, a national program aiming to increase distribution, availability and volume for Chesterfield and Marlboro products. • 2023 PMFTC National Conference Logistics and Planning Lead - Successfully executed the transportation, accomodation and materials planning of over 600 employees from all around the Philippines for a 3 day conference held in Clark, Pampanga for the biggest annual sales conference of the company. Show less

Ferrero
Aug 2024 - nowChannel development manager philippinesFocus: Modern Trade, General Trade, Food Service (Trade Marketing and Sales) • Channel Manager for Local Key Accounts, Secondary Account Groups, General Trade and Food Service.• Part of a team of 4 managing total Ferrero business in the Philippines (Ferrero Rocher, Kinder, Nutella, Tic Tac).
Licenses & Certifications
- View certificate

Time management: working from home
LinkedinApr 2020 - View certificate

Developing adaptable managers
LinkedinApr 2020
Honors & Awards
- Awarded to Kevin Bryan A. Tan2016 College of Education Ambassador UST College of Education 2012 - Ranked #1 among 16 other hand picked individuals in the College of Education. - Served as an ambassador for the college.
Languages
- enEnglish
- taTagalog
- coConversational mandarin and fookien
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